The Creator Economy Amplified: Who Participates and Who Profits

July 28, 2024

Creator Content Is Powering a New Olympics Experience

NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games.

Jennifer Wolfe

July 28, 2024

Evan Shapiro: Why Creator-Led Content Is the Future of M&E

Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro.

Jennifer Wolfe

July 15, 2024

Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy

MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.

Jennifer Wolfe

July 14, 2024

Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)

It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.

Emily M. Reigart

July 9, 2024

The NFL’s Creator Partnerships Touch Down With Audiences

The NFL’s collaboration with content creators and social platforms has extended the sport’s influence to a new generation of fans.

Adrian Pennington

July 3, 2024

The Economy Part of the Creator Economy: What’s Changed?

There’s a new convergence between business and content creation as more investors are recognizing the potential of the Creator Economy.

Adrian Pennington

June 30, 2024

Recognizing ROI in Influencer Marketing: AI and Virtual Influencers

Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come.

Jennifer Wolfe

June 24, 2024

Recognizing ROI in Influencer Marketing: Growth, Trends and Challenges

A new 2024 benchmark report outlines the significant trends, challenges and strategies shaping the future of the influencer marketing.

Jennifer Wolfe

June 20, 2024

Creators May Want to Expand to Traditional Media, But (Understandably) Have, Ahem, Control Issues

Despite craving breakout success, creators are thriving outside of broadcast TV and are reluctant to partner without creative control.

Adrian Pennington

June 17, 2024

Rates and ROI: Estimations and Calculations for Influencer Pricing

The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.

Jennifer Wolfe

June 13, 2024

Will the Creator Economy Become a Confluence of UGC and GenAI?

Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Jennifer Wolfe

June 3, 2024

How Are Marketers Utilizing User-Generated Content?

MASV’s State of User-Generated Video 2024 report examines how video content is “influencing” marketing strategies.

Amplify Content Team

May 30, 2024

What Consumers Want (Now): Why It May Be Time to Rethink Your Influencer Strategy

Sprout Social’s “2024 Influencer Marketing Report” analyzes trends in the current landscape along with their impact in the future.

Jennifer Wolfe

May 22, 2024

Could There Be a Creator Economy for Digital Audio?

Power User host Taylor Lorenz and Bloomberg’s Ashley Carman consider how audio is — and isn't — being changed by the Creator Economy.

Emily M. Reigart

May 22, 2024

What Industry Experts Predict for the Creator Economy

One of the highlights of the NAB Show Creator Lab was a powerhouse panel with pros dissecting developments impacting the creator economy.

Jennifer Wolfe

May 15, 2024

IAB: Ad Buyers Just Think Differently When It Comes to Creator Content

Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.

Adrian Pennington

May 13, 2024

Legal Landmines for Video Creators and How to Avoid Them With Tyler Chou

Creator economy attorney Tyler Chou issues a warning about the legal landmines many TikTok, YouTube, LinkedIn and other creators face.

Adrian Pennington

May 12, 2024

Sean Evans Has Some Hot (Sauce) Takes on Creating and Monetizing IP

At the 2024 NAB Show, “Hot Ones” host Sean Evans reviewed how to create and monetize IP, delivered some hot takes and ate some wings.

Emily M. Reigart

May 6, 2024

Casey Neistat Advocates for a Cycle of Continuous Creation

“Virality fades. Fame fades. Attention fades,” Casey Neistat explains. “All that stuff goes away. But if you make something great, it lasts.”

Emily M. Reigart

May 1, 2024

YouTube TV Rising: Do Traditional Media Companies Need a User-Generated Strategy?

YouTube comprises 10% of all TV viewing in the US, so why are advertisers reluctant to buy YouTube ads streamed to connected TVs?

Adrian Pennington

April 30, 2024

MrBeast’s Marc Hustvedt IDs His Top Five Trends for the Creator Economy

MrBeast YouTube president Marc Hustvedt shares his insights into “The Top Five Trends in the Creator Economy” at the 2024 NAB Show.

Jennifer Wolfe

April 30, 2024

What Are the Models for Investment in the Creator Economy?

Venture capitalists and others are experimenting with a variety of ways of funding creators and monetizing their content effectively.

Emily M. Reigart

April 30, 2024

Creator Economy Amplified: Everything You Need to Know

Creator Economy Amplified explores the trends, tools and strategies that are reshaping this dynamic sector for creators and marketers alike.

Amplify Content Team

April 28, 2024

What Is (and Will Be) Generative AI’s Impact on the Creator Economy?

New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies.

Jennifer Wolfe

April 28, 2024

What’s (Currently) Driving Revenue in the Creator Economy With eMarketer’s Jasmine Enberg

Although sponsored content remains the top revenue stream for creators, eMarketer's Jasmine Enberg says other revenue sources are now growing at the fastest rate.

Emily M. Reigart

April 20, 2024

Creators, Content and Consumers: Cartography for the Influencer Economy

New academic research presents a comprehensive analysis of the influencer economy and its impact on the digital economy.

Adrian Pennington

April 19, 2024

M&E Is Investing More in Social Media — and It’s Paying Off

Long-form content is on the rise even on short-form platforms like TikTok, where M&E publishers are seeing greater engagement and growth.

Adrian Pennington

April 14, 2024

Evan Shapiro: The Future of the Media Industry Is the Creator

Industry observer Evan Shapiro contends that the “Community Economy” affords more opportunities than the traditional gatekeeping ecosystem.

Adrian Pennington

April 13, 2024

NAB Show Amplified: Sean Evans Has a Spicy IP Recipe

Sean Evans, co-creator and host of "Hot Ones," will divulge how he's Heating Up the Zeitgeist on the Main Stage of the 2024 NAB Show.

Emily M. Reigart

April 12, 2024

How Brands Can Better Connect With Creators and Influencers (and Understand the Difference)

A new Deloitte survey explains what differentiates content creators from influencers and what drives consumer trust in brand endorsements.

Adrian Pennington

April 11, 2024

Tyler Chou: Learn the Legalities for Viral Content (and How To Protect Yourself)

The founder & CEO of Tyler Chou Law For Creators breaks down the legal traps many TikTok, YouTube and other creators unwittingly fall into.

Adrian Pennington

April 9, 2024

MrBeastYouTube President Marc Hustvedt Predicts the Next Phase of the Creator Economy

A giant of content creation will meet broadcast and cable TV head-on at NAB Show: MrBeast YouTube President Marc Hustvedt will challenge attendees' preconceptions.

Adrian Pennington

April 8, 2024

Shira Lazar: “What’s Trending” at This Year’s NAB Show? Content Creation and Monetization

“I've always loved NAB Show,” Shira Lazar says, “because it has this mix of the technologists, the innovations, the disruptors, and then entertainment and media.”

Emily M. Reigart

April 5, 2024

Creator Economy Amplified: AI Tools for Creators

From automating mundane tasks to amplifying creative innovation, artificial intelligence is transforming the creator economy.

Jennifer Wolfe

March 31, 2024

Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)

Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.

Adrian Pennington

March 31, 2024

Creator Economy Amplified: The New Studio Frontier

The rapid evolution of production technologies is making advanced studio tools and techniques accessible to creators at all levels.

Jennifer Wolfe

March 28, 2024

Navigating the New Era of Social Commerce: Creator, Organic and Paid Content Strategies

Dash Hudson’s 2024 social media trends report offers a roadmap for leveraging the unique strengths of Creator, Organic and Paid content.

Jennifer Wolfe

March 26, 2024

NAB Show Amplified: Jameela Jamil Is Asking Creators for Authenticity

Jameela Jamil answers questions about showing up online, breaking through in the Creator Economy, the impact of AI and her podcast.

Amplify Content Team

March 24, 2024

Legacy Media and Social Platforms Can Peacefully Coexist (Really!)

Fresh research from Deloitte highlights a growing trend, challenging the notion that Gen Z only prefers short-form videos.

Adrian Pennington

March 24, 2024

Superfan Connections are Key to the New Creator Economy, Contends Patreon’s Jack Conte

Patreon CEO Jack Conte explains how current internet algorithms are threatening the creative freedom and livelihoods of creators.

Adrian Pennington

March 21, 2024

NAB Show Amplified: Casey Neistat Is Not Afraid

“OG” YouTube creator and NAB Show presenter Casey Neistat discusses social media, spatial computing and success within the creator space.

Amplify Content Team

March 21, 2024

Creator Economy Amplified: Building the Creative Stack

Learn about the essential hardware powering the creator economy, and how to assemble a creative stack aligning with your vision and budget.

Jennifer Wolfe

March 16, 2024

Audible’s Jackie Levine: How Audio Entertainment Is Evolving, Expanding and Immersing

Jackie Levine, head of Television and Film at Audible, analyzes the recent “explosion” of audio in the entertainment world.

Amplify Content Team

March 15, 2024

Creator Economy Amplified: The State of the Creator Economy

As platforms cut back on creator support, many “accidental entrepreneurs” are left to navigate the creator economy’s complexities alone.

Jennifer Wolfe

March 14, 2024

Actionable Insights for Brands Navigating the Creator Economy

Deloitte Principal Dennis Ortiz says understanding consumer habits and the underpinnings of the Creator Economy are crucial to brand success.

Emily M. Reigart

March 11, 2024

Navigating the Creator Economy: AI Video Generators for Social Content

Learn about the most recent AI-powered video generation tools designed to improve and speed business and marketing communications.

Adrian Pennington

March 4, 2024

Creator Economy Amplified: Lindsey Gamble on the Increasingly Blurred Lines of Influencer Marketing

Influencer marketing strategist and creator economy advisor Lindsey Gamble discusses key trends and his predictions for the future.

Jennifer Wolfe

March 1, 2024

What Six-Figure Creators Tell Us About Their Business(es)

Even if you’re not a so-called creator or don’t think you work in an adjacent industry, there are some compelling reasons to pay attention to this sector. 

Emily M. Reigart

February 29, 2024

Unlimited Possibilities in the Creator Economy: 2024 NAB Show to Feature Casey Neistat

YouTube star and filmmaker Casey Neistat, celebrated for his “Do What You Can’t” philosophy, will take the Main Stage at NAB Show 2024.

Jennifer Wolfe

February 27, 2024

Navigating the Creator Economy: Leveraging AI for Influencer Marketing

Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.

Jennifer Wolfe

February 13, 2024

The Creator Economy: What’s Now and Next?

Dive into the trends shaping the creator economy in 2024 via insights from Jim Louderback.

Emily M. Reigart

February 13, 2024

Navigating the Creator Economy: The Rise of Micro and Nano-Influencers

The need for authenticity and high engagement are reshaping influencer marketing strategies for brands towards micro and nano-influencers.

Jennifer Wolfe

February 4, 2024

The Algorithm Abides: Have You Noticed a Certain… Sameness in Society?

Kyle Chayka considers the origins and inadvertent consequences of a society that consumes content via algorithmically driven newsfeed.

Emily M. Reigart

February 4, 2024

Navigating the Creator Economy: Social Commerce Is Everything

Driven by creator-led content, social commerce stands out as one of the most significant trends for marketers to watch out for in 2024.

Jennifer Wolfe

January 21, 2024

Like, Share, Subscribe, Attend: What’s on the Schedule for Our Creator Lab

The 2024 NAB Show will feature Creator Lab, a new show floor experience helmed by Jim Louderback and Robin Raskin.

Amplify Content Team

January 11, 2024

Navigating the Creator Economy: There Are Many (Many) Business Models

The Creator Economy is reshaping digital advertising, offering brands authentic engagement and accelerating the consumer purchase journey.

Jennifer Wolfe

January 9, 2024

What AI Can Do for the Creator Economy

“I really see the potential for creators to use AI to allow them to do more, be more creative, become superheroes,” says Jim Louderback.

Emily M. Reigart

January 7, 2024

Yep, Every Business Is Now a Content Business

Creator collaborations are more than just a trend; they are a key component of any successful modern marketing strategy.

Adrian Pennington

January 2, 2024

Jim Louderback: Want To Grow Your Creator Business? Get a COO

Creator COO will be the hot new job category for MBAs according to “Inside the Creator Economy” editor and publisher Jim Louderback.

Adrian Pennington

January 2, 2024

With the End of the Hollywood Writers and Actors Strikes, the Creator Economy Is the Next Frontier for Organized Labor

The creator economy is the next front for organized labor as creators demand to be seen as entertainers worthy of basic labor protections.

Amplify Content Team

January 1, 2024

Registration Is Open for 2024 NAB Show, Held April 13-17 in Las Vegas (Plus, Some Discount Codes for Amplify Readers!)

Registration is open for NAB Show, April 13-17, 2024, with a focus on AI, streaming universes, virtual production, and the creator economy.

Amplify Content Team

December 19, 2023

What Comes Next for the Creator Economy? (Um, Apart from That $480 Billion)

Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.

Adrian Pennington

December 10, 2023

Survey Says: In 2024, Gen AI Will Aid Creativity, Hurt Authenticity

An increase in creativity will be AI’s biggest impact on the creator economy, say 30% of content creators polled by video platform Artlist.

Emily M. Reigart

December 7, 2023

Power to the People: A Social History of the Internet

The history of the internet is as significant, maybe more significant, told from the lens of the users and creators.

Adrian Pennington

December 4, 2023

Lia Haberman: When Working With Creators, It’s All About Alignment

When working with a creator, Lia Haberman emphasizes, “It's not a one size fits all solution” for businesses.

Emily M. Reigart

December 1, 2023

Taryn Southern: AI Is Your Full Stack Creative Team and You’re the Director

Content creator and AI artist Taryn Southern shares practical tips for using AI to transform the creative process and your storytelling.

Adrian Pennington

November 25, 2023

How Influencer-Generated Content Has Become Core to Brand Strategies

The creator economy emerges as a powerful force in the digital marketing landscape, reshaping the way brands connect with consumers.

Adrian Pennington

November 20, 2023

Gavin Guidry: How to Get Great Content From/With/By Creators

Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.

Adrian Pennington

November 20, 2023

Empire State of Mind: Creativity and Social Collaboration at NAB Show New York

Celebrating creativity, Dushawn (Dusan) Jovic was announced as the winner of the “Empire State of Mind” photo contest at NAB Show New York.

Jennifer Wolfe

November 7, 2023

Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz

While this job “has the worst reputation,” Lorenz says, “It's actually incredibly, incredibly hard. You [have] to be a great storyteller.”

Emily M. Reigart

November 6, 2023

Show Us What You Got: Our 2024 Call for NAB Show Speakers Is Open

Proposals for conference sessions, panels, exhibition floor theaters, speakers and more are now being accepted for the 2024 NAB Show!

Amplify Content Team

November 5, 2023

“My Ken’s Job Is Camera:” Adrian Per’s Perspectives on Storytelling

Even in short-form video, explains filmmaker and content creator Adrian Per, “You still want to keep the basic principles of storytelling.”

Emily M. Reigart

November 5, 2023

Taylor Lorenz: How the Creator Economy Became… an Economy

“Extremely Online” is WaPo columnist Taylor Lorenz’s creator-centric chronicle of social media and the birth of the creator economy.

Emily M. Reigart

October 26, 2023

Virtual Influencers: Meet the AI-Generated Figures and Your New Online “Friends”

In the future, digital influencers can captivate millions of adoring fans while offering unparalleled customization and 24/7 availability.

Amplify Content Team

October 17, 2023

Casey Neistat: Create First and the Money Will Follow

Casey Neistat is most famous as a YouTuber, but that wasn’t his goal... his career “wasn't an option” when he started creating videos. 

Emily M. Reigart

October 16, 2023

Creators Are Brands — and Brands Mean Business

“To really, truly have a robust economy, we need a lot of different business models,” explains Bamboo’s Nick Urbom.

Emily M. Reigart

October 11, 2023

How the Creator Economy Extends Beyond M&E

“It's really hard to find an actual vertical that doesn't have creators pretty dominant," says Jellysmack President Sean Atkins.

Emily M. Reigart

October 11, 2023

Audience Expansion Is About More Than Content for Peacock’s Quincy Olatunde

Quincy Olatunde discusses Peacock's expansion into 50 African markets through a partnership with Multichoice, emphasizing localization and community.

Emily M. Reigart

September 26, 2023

“Empire State of Mind” Celebrates Creativity at NAB Show New York

The “Empire State of Mind” photo contest is open now, with the winners to be announced at NAB Show New York by Bamboo’s Nick Urbom.

Jennifer Wolfe

August 22, 2023

AI and the (Near) Future of Work

AI is a given for our future, but neither positive nor negative impacts are a foregone conclusion. We still have many choices to make about GenAI.

Emily M. Reigart

June 20, 2023

Vying for Eyes: Investments in the Attention Economy

A panel of experts at the 2023 NAB Show shared their advice on how to grab viewers’ attention in three seconds or less, or risk losing them.

Adrian Pennington

June 14, 2023

The Mr. Beast Game Show, TikTok OH NO, and the Truth About Instagram Algorithms

Mr. Beast wants to produce TV, collective action for the creator economy, weird new chatbots, and algorithm insights from Adam Mosseri.

Amplify Content Team

June 12, 2023

Jim Louderback: Twitch Enrages Creators Again — Why Can’t they Learn? Plus the Dark Side of Baby Gronk and Good News for Shorts Creators!

Twitch turmoil, Baby Gronk, Shorts improvements, what Apple’s new headset means for creators, and much more!

Amplify Content Team

June 4, 2023

What’s Behind the $100 Billion+ Creator Economy (Hint: It’s Not Creativity)

Comprising over 200 million people globally, the creator economy is an industry pegged to reach more than $100 billion by the end of 2023.

Adrian Pennington

May 31, 2023

Jim Louderback: YouTube Algorithm Insider Explains What’s New, and Revelations from an Expert Model of the Creator Economy

New insights on audience satisfaction and content optimization from YouTube’s internal algorithm czar plus copyright challenges.

Amplify Content Team

May 22, 2023

Jim Louderback: YouTube’s Massive Impact on the US Economy, a Brandcast Touchdown, and Updates on TikTok’s Montana Mess

Updates from YouTube’s Brandcast and NFL Chief Roger Goodell's surprise appearance, also new unskippable ads and AI for advertisers.

Amplify Content Team

May 20, 2023

How Everyone (Not Just Tom Hanks) Can Maintain Control of Their Digital IDs

Hollywood stars can have their digital likenesses copyrighted and managed by talent agencies, but we should all control our own digital IDs.

Adrian Pennington

May 17, 2023

Advice for Content Creators Who Want to Be Content Entrepreneurs

Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.

Adrian Pennington

May 16, 2023

Jim Louderback: Get Paid for Views, Not Ads; Meta’s Surprising New Strategy; and Influence Beats Work for Young Adults

Meta innovates, creators quit, Google flips, and much more with this week’s “Inside the Creator Economy.”

Amplify Content Team

May 15, 2023

Navigating the Creator Economy: A Deep Dive with Industry Experts at the 2023 NAB Show

The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.

Jennifer Wolfe

May 15, 2023

Calling All Creators: Visual Storytelling Conference Launches Online June 17

Join a community of creators and learn how to tell your story for free at the Visual Storytelling Conference presented by Future Media.

Amplify Content Team

May 15, 2023

How to Build a Business in the Creator Economy

Making a living in the creator economy requires a business approach to revenue generation and management, even at a small scale.

Adrian Pennington

May 9, 2023

Building Your Own Production Studio

A panel of experts share their insights into constructing the ultimate DIY creator studio setup.

Jennifer Wolfe

May 8, 2023

Jim Louderback: The TikTok-YouTube Ad Battle, Text Comes to AI Images, BlueSky and More

The latest developments in the short-form video space, where YouTube and TikTok are battling for your attention and money.

Amplify Content Team

May 1, 2023

Jim Louderback: The Root of YouTube’s Revenue Decline, And Why Being a Creator Is the Ultimate Career Hack

Ad pullback continues as YouTube revenue declines. New Gen AI breakthrough adds recursion and autonomy.

Amplify Content Team

April 26, 2023

AI Copyright Law Must Also Account for the Creators/Users/Prompters

By keeping the interests of generative AI creator-users in mind, we can better arbitrate between what copyright should allow and prohibit.

Adrian Pennington

April 24, 2023

Jim Louderback: Saving Journalism on TikTok and YouTube, Plus 7 Surprisingly Successful Shorts Formats

Interesting creator economy insight from my visit to the International Journalism Festival (#IJF23) last week.

Amplify Content Team

April 18, 2023

Jim Louderback: The Platform Helping Mid-Level Creators Pull Down Six Figures a Week On Snap – Plus Old Media Titans vs. Scrappy Underdogs (Again)

How to make six figures on Snap, Izea’s surprising study on how much we trust creators, and what to do when your creator career wanes

Amplify Content Team

April 11, 2023

Jim Louderback: Twitter vs. Substack, More Meta Missteps and Amazing New AI Tools to Auto-Convert Long-Form to TikTok, Shorts and Reels

Meta lays off much of its creator partnership team, Twitter and Substack are at war, and TikTok was fined $16M for exposing children.

Amplify Content Team

April 9, 2023

The Creator Economy Is… Going Through Changes

It will be a challenging year for the creator economy, with brands cutting back on spending under more austere and uncertain conditions.

Adrian Pennington

April 9, 2023

What’s Next for the Creator Economy? Find Out at NAB Show

Creator Squared’s Robin Raskin: “Professional creators are now creating content and businesses that rival some of the top media companies.”

Amplify Content Team

April 7, 2023

Citibank: The Creator Economy Will Be Worth $75 Billion by 2024

The creator economy is on track to reach $75 billion by 2024, with half of revenues stemming from ad-based video platforms like YouTube.

Adrian Pennington

April 4, 2023

Jim Louderback: A Creator Economy in Transition + Pew TikTok Survey Finds Broad Support for Ban

A comprehensive analysis of the creator economy by global VC firm Antler shows an industry in transition.

Amplify Content Team

March 27, 2023

Jim Louderback: Shocking! YouTube Subscribers and Views Devalued — and Epic Shakes Up the Creator Economy!

This week we cover the devaluation of YouTube subs and views, Epic Games' launch of "Creator Economy 2.0" for Fortnite, and TikTok's CEO.

Amplify Content Team

March 24, 2023

The Art of the Prompt

Mastering the new art and science of generative AI is all about the power of a good prompt, breaking down the big vision of what you’d like to see.

Amplify Content Team

March 24, 2023

Jim Louderback: Diffusion of Creator Intention Will Defang TikTok, Plus How GPT4 Will Revolutionize Global Productivity

Three different topics impacting the Creator Economy: The ban or sale of TikTok, Meta's latest layoffs, and the release of GPT4.

Amplify Content Team

March 17, 2023

Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”

FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.

Adrian Pennington

March 6, 2023

YouTube Unveils 2023 Priorities As Shorts Monetization Struggles, Plus TikTok’s Surprising New Feature for Teens

Neal Mohan reveals YouTube's creator-centric priorities while Shorts monetization lags in March 6's Inside the Creator Economy newsletter.

Amplify Content Team

February 27, 2023

Jim Louderback: YouTube Makes Global Domination Easier for Creators, Just as the Extreme Dangers of Social Media Are Revealed

YouTube makes it easier to add language tracks, social media may be unhealthy for teens, and AI-generated images are essentially open source.

Amplify Content Team

February 22, 2023

Jim Louderback: Instagram’s Shockingly Awesome New Messaging Feature and the Platform That’s Turning Everyone Into a Creator!

From Instagram's new messaging platform to Susan Wojcicki's YouTube exit, Jim Louderback has all the details.

Amplify Content Team

February 17, 2023

Li Jin: What Progressive Decentralization in Media Means for Web3

Web3 guru Li Jin outlines “progressive decentralization” as an effective playbook for media creation, starting with great content by small teams.

Adrian Pennington

February 17, 2023

Li Jin: Web3 Hasn’t Gone Anywhere, It’s Going Everywhere

Generative AI may be in all the headlines, but there is grassroots innovation using Web3 tech to improve for business of content creators.

Adrian Pennington

February 17, 2023

What Does Susan Wojcicki’s Exit Mean For YouTube?

With Susan Wojcicki stepping back at YouTube, it's certainly the end of an era. But I'd rather look forward than back.

Amplify Content Team

February 13, 2023

Jim Louderback: TikTok is the King of Social Video, Twitch Owns Monetization, and Roblox Rules Time Itself

New per-post revenue analysis reveals the surprising state of creator earnings. Twitch is the most lucrative.

Amplify Content Team

February 6, 2023

Jim Louderback: Five Developments Now Disrupting the Creator Economy

Big changes are underway in the creator economy as top platforms deal with revenue drops and competition from new players.

Amplify Content Team

January 25, 2023

Mobile Video By the Numbers: Data, Downloads and “House of the Dragon”

The mobile streaming industry is experiencing a download boom, with hours spent on mobile phones peaking at a record 4.1 trillion in 2022.

Adrian Pennington

January 18, 2023

How Streamers and Influencers Get It Together

A new study from CreatorIQ examines influencer strategies employed by Netflix, Prime Video and Peacock to achieve record levels of success.

Adrian Pennington

January 3, 2023

Web3 Amplified: New Models for Fan Engagement with Stephanie Pereira

Lori H. Schwartz interviews Stephanie Pereira about Web3 and the creator economy. ‟People deserve to capture the value they're creating,” says Pereira.

Emily M. Reigart

December 28, 2022

What Will the Metaverse “Experience” (Experiences) Entail?

Whether it’s employed for education or marketing, user-generated content will play an increasingly important role in the metaverse.

Adrian Pennington

December 13, 2022

How to Connect Creators, Brands and Platforms

Brands can strengthen partnerships with creators with increased outreach efforts, clear guidelines, and streamlined payment systems.

Adrian Pennington

December 13, 2022

Who Is Making Money From Social Media (and How) (and Is It Weird)?

Creators trying to make a living on platforms like TikTok, Instagram, Facebook and YouTube often find themselves in an uncertain world.

Adrian Pennington

December 8, 2022

Creators vs. Social Platforms: Who Wins the Next Battle (and How)

Patreon offers creators insight on how creators can adapt to the whiplash of social media companies constantly trying to one-up each other.

Adrian Pennington

November 29, 2022

Karen X Cheng: How the Creator Economy Will Evolve Alongside AI

Viral video creator Karen X Cheng discusses generative AI art tools like DALL-E, and the implications they have for the creative community.

Adrian Pennington

November 29, 2022

Why is Generative AI Considered an Economic Gamechanger?

The economics of using AI to generate music, images, and even video are so compelling that these tools will change the face of the industry.

Adrian Pennington

November 29, 2022

You Might Actually Find a Muse in the Machine (or Midjourney)

Artists are embracing AI as a “co-creator,” developing their own “imagecraft” by refining the “art of prompting.”

Adrian Pennington

November 27, 2022

How to Manage This New Creativity “Supply Chain”

Driven by “superpowers” like AI and 5G, “The Creativity Supply Chain” of supply, incentives and demand could help turbo-charge the economy.

Adrian Pennington

November 23, 2022

How (and Why) We Need to Build a Creator Middle Class

A Meta-sponsored report offers a comprehensive view of the creative economy and the opportunity to forge a sustainable Creator Middle Class.

Adrian Pennington

November 22, 2022

Here’s Where Social Marketing Is Headed

Social media management company Hootsuite has released its Social Media 2023 Trends report. Check out some notable takeaways from the report.

Emily M. Reigart

November 14, 2022

The Making of the Micro-Influencer

Rising in power, creators are upending traditional relationships brands have with their target audiences. But how do you pick the right one?

Adrian Pennington

November 13, 2022

Creator Marketing and Why It Matters

A new survey shows that marketers are increasingly leaning on creators to strengthen their social community and promote their brand values.

Adrian Pennington

November 11, 2022

It’s the Creator Economy and We’re All Just Working In It

A “must-have” for marketers and brands to engage target audiences, social video has emerged as the place where cultural trends originate.

Adrian Pennington

October 31, 2022

Can AI Imagery and Video Actually Be Good for the Creator Economy?

Ushering in a new era of creators, generative AI text-to-image and text-to-video apps are lowering the barriers for new content creators.

Adrian Pennington

October 22, 2022

How Creators (Professional and Otherwise) Are Making Money in the Creator Economy

More than half of non-professional creators are now monetizing their work within the creator economy, according to a new survey from Adobe.

Adrian Pennington

October 21, 2022

YouTube: How It Started, How It’s Going

Mark Bergen’s “Like, Comment, Subscribe” charts YouTube’s rise to world domination and its impact on the creator economy.

Adrian Pennington

October 15, 2022

Storytelling on Demand: It Has to Happen for the Creator Economy

Forging partnerships with creators allows brands to connect with their audiences with an “always-on” model of content production.

Adrian Pennington

October 14, 2022

Make-A-Video: Text-to-Video Generation’s Next… Generation?

Meta CEO Mark Zuckerberg released a preview of the company’s Make-A-Video, the first AI generator able to create text-to-video content.

Adrian Pennington

October 11, 2022

In the Creator Economy, Creator-Educators Contain Multitudes

Creator-Entertainers, Creator-Educators, and Creator-Edutainers each have unique monetization opportunities in the creator economy.

Adrian Pennington

October 6, 2022

Web3 Is Broken. Can Neal Stephenson’s Blockchain for Creators Fix It?

Author and visionary futurist Neal Stephenson’s Lamina1 is on a mission to rescue the metaverse from the clutches of Big Tech.

Adrian Pennington

October 3, 2022

vTubers: The Real World of Virtual Streamers

Streamers who use digital avatars, known as vTubers, are part of a growing creative community primed to take the internet by storm.

Adrian Pennington

September 19, 2022

Is Recommendation Media the New Standard?

With platform-defined algorithms favoring maximum attention and engagement now the new norm, “recommendation media” is on the rise.

Adrian Pennington

September 18, 2022

How Are Creators Positioned to Handle Economic Change?

A recession may be looming, but some creator economy entrepreneurs have laid a strong foundation to help withstand future economic shocks.

Adrian Pennington

September 18, 2022

Almost 25% of Us Are Content Creators. Here’s Why That’s Awesome (and How It’s Actionable).

The creator economy has grown to 303 million creators globally, with an additional 165 million people added within just the last two years.

Adrian Pennington

September 1, 2022

When Your Kubrick AI Isn’t HAL… It’s Actually An AI Kubrick

AI is already so proficient at copying an artist’s work that it won’t be long before filmmakers need to protect themselves from plagiarism.

Adrian Pennington

August 28, 2022

Platforms Are Using Audiences as a New Means of Distribution (and Here’s Why That’s a Problem)

It might be called the creator economy but creators fuel it rather than drive it, and as long as that’s the case creators lack control.

Adrian Pennington

August 7, 2022

The Economy Part of the Creator Economy

To venture capitalists who believe in the promise of Web3, creators are no longer just the product — they are the new economies.

Adrian Pennington

August 7, 2022

Storytelling Has Become the World’s Biggest Commodity

Conventional wisdom suggests we now live in a creator economy, but that’s just part of a far wider, richer and more profound Story Economy.

Adrian Pennington

August 5, 2022

Has Our Thinking About Digital Ownership Changed?

The vast majority of Americans would rather own digital items than stream them, according to new research from metaverse platform Virtua.

Adrian Pennington

August 3, 2022

Everything Is Fake. This Makes It an Interesting Time for Media.

Synthetic media blurs the line between physical and digital environments, but will this mass social experiment have unintended consequences?

Adrian Pennington

July 30, 2022

We Know About Streaming and Consumers, But Let’s Talk About Streaming and Creators

The growth of online video and connected devices has had a profound effect on the way content creators operate.

Adrian Pennington

July 18, 2022

The Next Phase for the Creator Economy (You Might Maybe, Possibly Have an Idea Where Things Are Going)

Executives at VidCon explain how old and new media companies should think about bridging the gap between various audiences and platforms.

Adrian Pennington

July 14, 2022

Will Content Creators Become the Most Satisfied Workers in Our Economy?

More than half of creators have a content business that supports at least one person, and 44% are the primary source of household income.

Adrian Pennington

July 5, 2022

Why Community Is Everything for the Creator Economy

Digital communities are an innovative and effective way for brands to sell directly to their consumers in the social media space.

Adrian Pennington

July 5, 2022

We Have 200 Million Content Creators. Now Let’s Talk About Making Money.

Linktree’s “2022 Creator Report” shows that 70% of creators earn less than 10% of their income from partnerships with brands.

Adrian Pennington

July 5, 2022

TikTok Is Not a Social Media Company (Says TikTok)

TikTok global head of B2B marketing Carly Zipp discusses how the UGC platform is the future of entertainment marketing.

Adrian Pennington

July 1, 2022

Pop Culture and Video Consumption: This Time, It’s Personal

YouTube’s 2022 Culture & Trends Report finds that internet culture has become has become much more individualistic, especially for Gen Z.

Adrian Pennington

June 30, 2022

TikTok May Have Just Won the Streaming Wars. Here’s How.

Producing its content for almost nothing, TikTok has swiftly overtaken streamers like Netflix with 22.5 trillion minutes viewed in 2021.

Adrian Pennington

June 28, 2022

A Model for Making Money in the Metaverse: How It Works at Decentraland

Run by the non-profit Decentraland Foundation, digital platform Decentraland provides insights into the burgeoning metaverse economy.

Adrian Pennington

June 28, 2022

Why the Creator Economy Is Banking on Web3

As the world moves closer to the next-gen internet, we can expect to see increasing overlap between the creator economy and Web3.

Adrian Pennington

April 25, 2022

The Creator Economy Means Business. Your Business.

Nishant Jain outlines the business strategies needed to succeed as a creative entrepreneur in the creator economy.

Adrian Pennington

April 24, 2022

Is Web3 Magic Money or Actually a Global Internet-Native Economy?

Digital finance technologies such as crypto and NFTs are maturing into a full-blown parallel economy that is entirely native to the internet

Adrian Pennington

April 21, 2022

Is the Creator Economy Under Threat from a New Copyright Law?

A new Copyright bill in Congress could strip content creators of their rights in favor of large platforms and companies like Disney.

Adrian Pennington

April 6, 2022

“Content” and “Creator” Mean Nothing… and Everything

“Content creator” is a term that is at best utilitarian and arguably lazy, or even disingenuous.

Adrian Pennington

April 5, 2022

What Does Intelligent Content Mean for Capitalizing on Your Content?

Blockchain. Crypto. NFTs. Web 3 is going to usher in the Creator Economy. Is this how we will capitalize on intelligent content?

Emma Millions

February 25, 2022

Why Decentralized Networks Pose Such a Threat to Big Tech

A vocal enthusiast for the creator economy, Li Jin imagines a world in which platforms like Facebook are owned and operated by its users.

Adrian Pennington

February 17, 2022

Five Predictions for the Creator Economy in 2022 | Source: Fast Company

Fueled by the pandemic, the creator economy has continued to take off since 2020. Now, even brands and celebrities are getting in the game.

Jennifer Wolfe

February 2, 2022

The Developer’s Role in Building the Creator Economy Is More Important Than You Think

Connecting artists directly with developers might solve one of the biggest problems with the creator economy: earning a living wage.

Adrian Pennington

January 14, 2022

How Social Platforms Are Attempting to Co-Opt the Creator Economy

From Facebook to TikTok, established social media platforms are spending big money to arrest an exodus of independent video creators.

Adrian Pennington

January 13, 2022

Now There’s a Creator Economy for Enterprise

Signaling the next wave of video transformation, 84% of enterprises had an increase in their output of video content over the last year.

Adrian Pennington

November 28, 2021

Avatar to Web3: An A-Z Compendium of the Metaverse

The advent of the metaverse creator economy has generated a flood of new jargon — learn what it means and how it’s all interconnected.

Adrian Pennington

November 14, 2021

Why 2022 Is Going to Be the Year of the Decentralized Network

The future of the creator economy will be powered by creators building, operating and owning the products and platforms they rely on.

Adrian Pennington

November 10, 2021

Metaverse 2030: Play Economy, Marketplace or Monopoly?

Now that Facebook has gone Meta, what impact will this have on the nature of the metaverse?

Adrian Pennington

November 2, 2021

How Creators Should Reset Their Social Strategies

Creators can thrive in niche communities on a single platform, where growth and profitability are less reliant on scale.

Adrian Pennington

October 5, 2021

Will the Metaverse Get Musicians Closer To Fans?

Some of the world’s biggest musicians are jumping into the Metaverse, but the creator economy doesn’t necessarily connect fans with artists.

Adrian Pennington

September 12, 2021

Demand for Smart TVs Boosts the OTT Creator Economy

Streaming media content creators are increasingly moving into the OTT space to monetize videos amid an increasing demand for smart TVs.

Adrian Pennington

August 24, 2021

Why and How the Metaverse Will Supplant the Internet

The emergence of the Metaverse will exceed the creative destruction brought about by the Internet and will empower the Creator Economy, writes Rodric David.

Emily M. Reigart

August 18, 2021

The Creator Economy Is in Crisis. Now Let’s Fix It. | Source: Li Jin

Li Jin, founder of VC firm Atelier, examines the evolution of the creative economy and the challenges for creators that lie ahead.

Jennifer Wolfe

August 17, 2021

Banksy Remakes the Creator Economy (Again) With a “Spraycation”

Banksy's latest installation/escapade is interactive in a way that only this artist could pull off.

Emily M. Reigart

August 17, 2021

Where the Creator Economy Is Headed Next | Source: Variety

Underscore Talent’s Dan Weinstein discusses the increasingly high-stakes changes in the creator economy over the last decade.

Jennifer Wolfe

August 17, 2021

Can the Creator Economy Actually Change… the Economy?

The creator economy is worth more than $100 billion, with two million global creators already making six figures.

Adrian Pennington

August 17, 2021

Is the Creator Economy Really a Democratic Utopia Realized?

The creator economy “gold rush” is partially driven by technology advances like streaming, AI, blockchain, XR, 5G and advanced analytics.

Adrian Pennington

July 23, 2021

NFTs Are Another Sign of Creators Taking Back Control

Non-fungible tokens give creators new ability to go directly to customers, but are they a flash in the pan or here to stay?

Adrian Pennington

January 4, 2021

“Death to 2020:” “Black Mirror” Creators on Production During and About the Pandemic | Source: The Hollywood Reporter

Annabel Jones and Charlie Brooker detail the challenges of producing their end-of-year special for Netflix.

Jennifer Wolfe

April 28, 2024

What’s (Currently) Driving Revenue in the Creator Economy With eMarketer’s Jasmine Enberg

Although sponsored content remains the top revenue stream for creators, eMarketer's Jasmine Enberg says other revenue sources are now growing at the fastest rate.

Emily M. Reigart

April 28, 2024

What Is (and Will Be) Generative AI’s Impact on the Creator Economy?

New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies.

Jennifer Wolfe

April 19, 2024

M&E Is Investing More in Social Media — and It’s Paying Off

Long-form content is on the rise even on short-form platforms like TikTok, where M&E publishers are seeing greater engagement and growth.

Adrian Pennington

April 24, 2024

What Happened to the Promise of Our Internet Utopia?

Technology critic Paris Marx argues that the benefits of the internet are eroding, and the AI boom is only accelerating their demise.

Adrian Pennington

April 11, 2024

Paramount Global’s Steve Raizes: Podcasts Are Taking a New Shape and Form

Steve Raizes, executive VP of podcasting and audio at Paramount Global, says the death of podcasting has been greatly exaggerated.

Jennifer Wolfe

April 16, 2024

New Cameras at the 2024 NAB Show: From the Cine to the Mini

A number of significant new camera releases at the 2024 NAB Show demonstrate how technology innovation is fast and furious.

Adrian Pennington

April 13, 2024

NAB Show Amplified: Sean Evans Has a Spicy IP Recipe

Sean Evans, co-creator and host of "Hot Ones," will divulge how he's Heating Up the Zeitgeist on the Main Stage of the 2024 NAB Show.

Emily M. Reigart

April 14, 2024

Evan Shapiro: The Future of the Media Industry Is the Creator

Industry observer Evan Shapiro contends that the “Community Economy” affords more opportunities than the traditional gatekeeping ecosystem.

Adrian Pennington

April 9, 2024

MrBeastYouTube President Marc Hustvedt Predicts the Next Phase of the Creator Economy

A giant of content creation will meet broadcast and cable TV head-on at NAB Show: MrBeast YouTube President Marc Hustvedt will challenge attendees' preconceptions.

Adrian Pennington

March 28, 2024

Navigating the New Era of Social Commerce: Creator, Organic and Paid Content Strategies

Dash Hudson’s 2024 social media trends report offers a roadmap for leveraging the unique strengths of Creator, Organic and Paid content.

Jennifer Wolfe

March 26, 2024

NAB Show Amplified: Jameela Jamil Is Asking Creators for Authenticity

Jameela Jamil answers questions about showing up online, breaking through in the Creator Economy, the impact of AI and her podcast.

Amplify Content Team

March 24, 2024

Legacy Media and Social Platforms Can Peacefully Coexist (Really!)

Fresh research from Deloitte highlights a growing trend, challenging the notion that Gen Z only prefers short-form videos.

Adrian Pennington

March 24, 2024

Superfan Connections are Key to the New Creator Economy, Contends Patreon’s Jack Conte

Patreon CEO Jack Conte explains how current internet algorithms are threatening the creative freedom and livelihoods of creators.

Adrian Pennington

March 24, 2024

How Broadcasters Can (Will) Get With the Social Program

Programming Everywhere curator Michael Depp on the convergence of traditional broadcasting with the world of social media at NAB Show 2024.

Adrian Pennington

March 21, 2024

Creator Economy Amplified: Building the Creative Stack

Learn about the essential hardware powering the creator economy, and how to assemble a creative stack aligning with your vision and budget.

Jennifer Wolfe

March 21, 2024

NAB Show Amplified: Casey Neistat Is Not Afraid

“OG” YouTube creator and NAB Show presenter Casey Neistat discusses social media, spatial computing and success within the creator space.

Amplify Content Team

March 15, 2024

Creator Economy Amplified: The State of the Creator Economy

As platforms cut back on creator support, many “accidental entrepreneurs” are left to navigate the creator economy’s complexities alone.

Jennifer Wolfe

March 14, 2024

Actionable Insights for Brands Navigating the Creator Economy

Deloitte Principal Dennis Ortiz says understanding consumer habits and the underpinnings of the Creator Economy are crucial to brand success.

Emily M. Reigart

March 13, 2024

Both Consumers and Creators Need to Take Responsibility for AI Content

Adobe CEO Shantanu Narayen discusses how the company is incorporating AI to assist creators and its work to tackle misinformation.

Adrian Pennington

March 4, 2024

Creator Economy Amplified: Lindsey Gamble on the Increasingly Blurred Lines of Influencer Marketing

Influencer marketing strategist and creator economy advisor Lindsey Gamble discusses key trends and his predictions for the future.

Jennifer Wolfe

March 1, 2024

What Six-Figure Creators Tell Us About Their Business(es)

Even if you’re not a so-called creator or don’t think you work in an adjacent industry, there are some compelling reasons to pay attention to this sector. 

Emily M. Reigart

March 4, 2024

The Creative Possibilities for AI Script Generators

From crafting compelling narratives to refining and optimizing every word, AI has taken center stage in the content production process.

Adrian Pennington

February 27, 2024

Navigating the Creator Economy: Leveraging AI for Influencer Marketing

Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.

Jennifer Wolfe

February 13, 2024

The Creator Economy: What’s Now and Next?

Dive into the trends shaping the creator economy in 2024 via insights from Jim Louderback.

Emily M. Reigart

February 13, 2024

Navigating the Creator Economy: The Rise of Micro and Nano-Influencers

The need for authenticity and high engagement are reshaping influencer marketing strategies for brands towards micro and nano-influencers.

Jennifer Wolfe

February 4, 2024

Navigating the Creator Economy: Social Commerce Is Everything

Driven by creator-led content, social commerce stands out as one of the most significant trends for marketers to watch out for in 2024.

Jennifer Wolfe

February 4, 2024

The Algorithm Abides: Have You Noticed a Certain… Sameness in Society?

Kyle Chayka considers the origins and inadvertent consequences of a society that consumes content via algorithmically driven newsfeed.

Emily M. Reigart

February 4, 2024

What Consumer Technologies Could (Will) Change Media and Entertainment?

What does 2024 have in store for the media and entertainment industry? Lori H. Schwartz and Boaz Ashkenazy have some thoughts.

Emily M. Reigart

January 11, 2024

Navigating the Creator Economy: There Are Many (Many) Business Models

The Creator Economy is reshaping digital advertising, offering brands authentic engagement and accelerating the consumer purchase journey.

Jennifer Wolfe

January 2, 2024

Jim Louderback: Want To Grow Your Creator Business? Get a COO

Creator COO will be the hot new job category for MBAs according to “Inside the Creator Economy” editor and publisher Jim Louderback.

Adrian Pennington

January 2, 2024

With the End of the Hollywood Writers and Actors Strikes, the Creator Economy Is the Next Frontier for Organized Labor

The creator economy is the next front for organized labor as creators demand to be seen as entertainers worthy of basic labor protections.

Amplify Content Team

December 7, 2023

Power to the People: A Social History of the Internet

The history of the internet is as significant, maybe more significant, told from the lens of the users and creators.

Adrian Pennington

December 10, 2023

Survey Says: In 2024, Gen AI Will Aid Creativity, Hurt Authenticity

An increase in creativity will be AI’s biggest impact on the creator economy, say 30% of content creators polled by video platform Artlist.

Emily M. Reigart

December 1, 2023

Taryn Southern: AI Is Your Full Stack Creative Team and You’re the Director

Content creator and AI artist Taryn Southern shares practical tips for using AI to transform the creative process and your storytelling.

Adrian Pennington

December 4, 2023

Lia Haberman: When Working With Creators, It’s All About Alignment

When working with a creator, Lia Haberman emphasizes, “It's not a one size fits all solution” for businesses.

Emily M. Reigart

December 19, 2023

What Comes Next for the Creator Economy? (Um, Apart from That $480 Billion)

Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.

Adrian Pennington

November 25, 2023

How Influencer-Generated Content Has Become Core to Brand Strategies

The creator economy emerges as a powerful force in the digital marketing landscape, reshaping the way brands connect with consumers.

Adrian Pennington

November 20, 2023

Gavin Guidry: How to Get Great Content From/With/By Creators

Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.

Adrian Pennington

November 12, 2023

How Juliana Broste Takes Her Video Studio to Go

Filmmaker and host Juliana “Traveling Jules” Broste offers tips for creating an effective and practical studio while traveling.

Emily M. Reigart

November 5, 2023

Taylor Lorenz: How the Creator Economy Became… an Economy

“Extremely Online” is WaPo columnist Taylor Lorenz’s creator-centric chronicle of social media and the birth of the creator economy.

Emily M. Reigart

November 7, 2023

Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz

While this job “has the worst reputation,” Lorenz says, “It's actually incredibly, incredibly hard. You [have] to be a great storyteller.”

Emily M. Reigart

November 5, 2023

“My Ken’s Job Is Camera:” Adrian Per’s Perspectives on Storytelling

Even in short-form video, explains filmmaker and content creator Adrian Per, “You still want to keep the basic principles of storytelling.”

Emily M. Reigart

October 29, 2023

Consumer-Centric: Evan Shapiro’s Vision for M&E

Media universe cartographer Evan Shapiro asserts that the M&E industry has entered into a new, user-centric era focused on consumers’ needs.

Jennifer Wolfe

October 29, 2023

From Pixels to Profits: How Virtual Influencers are Rewriting the Rules of Fame, Commerce and Authenticity, Part 1

As digital screens become more embedded in our daily lives, the line between the virtual and the tangible is becoming increasingly blurred.

Jennifer Wolfe

October 30, 2023

From Pixels to Profits: How Virtual Influencers are Rewriting the Rules of Fame, Commerce and Authenticity, Part 2

Disrupting industries from e-commerce to marketing to pop music, virtual influencers continue to rake in followers and profits.

Jennifer Wolfe

October 17, 2023

Casey Neistat: Create First and the Money Will Follow

Casey Neistat is most famous as a YouTuber, but that wasn’t his goal... his career “wasn't an option” when he started creating videos. 

Emily M. Reigart

October 11, 2023

How the Creator Economy Extends Beyond M&E

“It's really hard to find an actual vertical that doesn't have creators pretty dominant," says Jellysmack President Sean Atkins.

Emily M. Reigart

October 26, 2023

Virtual Influencers: Meet the AI-Generated Figures and Your New Online “Friends”

In the future, digital influencers can captivate millions of adoring fans while offering unparalleled customization and 24/7 availability.

Amplify Content Team

October 1, 2023

How These YouTube Creators Directed the Breakout Horror Feature “Talk To Me”

YouTube creators Michael and Danny Philippou shot “Talk To Me” using all the DIY skills they had learned producing shorts for streaming.

Adrian Pennington

September 19, 2023

Making Content as a Mobile Creator

“The tools are literally telling you as a creator, ‘You now have more power in your hand, go do something with it.’”

Emily M. Reigart

August 23, 2023

Get It To Go: The Gear You Need for Remote Production

Douglas Spotted Eagle shares his expertise on what equipment has proven the most useful for remote and on-the-go productions.

Amplify Content Team

September 20, 2023

What Travel Can Teach You About Production

Mobile production makes you a better filmmaker. Rubidium Wu explains how.

Emily M. Reigart

August 16, 2023

Traveling Jules Tells All: How to Perfect Personal Storytelling

"Telling your own story, that's the best part," content creator Juliana Broste says. "You are in control of what elements are included, what elements are not, and how you want them to feel."

Emily M. Reigart

August 14, 2023

Strategies for Social Video Storytelling

Douglas Spotted Eagle shares best practices for creating effective video for social media marketing campaigns.

Emily M. Reigart

August 2, 2023

Whether You’re a Photographer or Cinematographer or Both, Here’s How to “Think Like a Filmmaker”

The transition from still photographer to cinematographer should be simple, right? That's what Jeff Berlin thought.

Jon Silberg

May 15, 2023

Navigating the Creator Economy: A Deep Dive with Industry Experts at the 2023 NAB Show

The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.

Jennifer Wolfe

June 20, 2023

Vying for Eyes: Investments in the Attention Economy

A panel of experts at the 2023 NAB Show shared their advice on how to grab viewers’ attention in three seconds or less, or risk losing them.

Adrian Pennington

May 29, 2023

TikTok x Brands x Consumers: What Content Producers Should Know

TikTok execs use the NAB Show stage to educate and inspire brands and creative agencies about how best to work with the platform.

Adrian Pennington

May 17, 2023

Advice for Content Creators Who Want to Be Content Entrepreneurs

Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.

Adrian Pennington

June 15, 2023

How to Stand Out in a Three-Second World

Media experts at NAB Show provide strategies for making an impact across digital, social and traditional platforms

June 14, 2023

The Mr. Beast Game Show, TikTok OH NO, and the Truth About Instagram Algorithms

Mr. Beast wants to produce TV, collective action for the creator economy, weird new chatbots, and algorithm insights from Adam Mosseri.

Amplify Content Team

June 4, 2023

What’s Behind the $100 Billion+ Creator Economy (Hint: It’s Not Creativity)

Comprising over 200 million people globally, the creator economy is an industry pegged to reach more than $100 billion by the end of 2023.

Adrian Pennington

May 31, 2023

Jim Louderback: YouTube Algorithm Insider Explains What’s New, and Revelations from an Expert Model of the Creator Economy

New insights on audience satisfaction and content optimization from YouTube’s internal algorithm czar plus copyright challenges.

Amplify Content Team

May 15, 2023

How to Build a Business in the Creator Economy

Making a living in the creator economy requires a business approach to revenue generation and management, even at a small scale.

Adrian Pennington

June 12, 2023

Jim Louderback: Twitch Enrages Creators Again — Why Can’t they Learn? Plus the Dark Side of Baby Gronk and Good News for Shorts Creators!

Twitch turmoil, Baby Gronk, Shorts improvements, what Apple’s new headset means for creators, and much more!

Amplify Content Team

April 9, 2023

The Creator Economy Is… Going Through Changes

It will be a challenging year for the creator economy, with brands cutting back on spending under more austere and uncertain conditions.

Adrian Pennington

April 13, 2023

Harvard Business Review: Generative AI Will “Prompt” Big Problems for Netflix, YouTube and TikTok. Here’s How.

Generative AI streamers will output personalized content for billions of people at scale using text prompts created by individual users.

Adrian Pennington

April 7, 2023

Citibank: The Creator Economy Will Be Worth $75 Billion by 2024

The creator economy is on track to reach $75 billion by 2024, with half of revenues stemming from ad-based video platforms like YouTube.

Adrian Pennington

March 17, 2023

Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”

FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.

Adrian Pennington

March 19, 2023

The Data in and Danger of Our Online “Attention Economy”

The $500 billion online advertising business is in crisis as the internet degrades the very resource it depends upon for its survival.

Adrian Pennington

November 11, 2022

It’s the Creator Economy and We’re All Just Working In It

A “must-have” for marketers and brands to engage target audiences, social video has emerged as the place where cultural trends originate.

Adrian Pennington

July 14, 2022

Will Content Creators Become the Most Satisfied Workers in Our Economy?

More than half of creators have a content business that supports at least one person, and 44% are the primary source of household income.

Adrian Pennington

January 13, 2022

Now There’s a Creator Economy for Enterprise

Signaling the next wave of video transformation, 84% of enterprises had an increase in their output of video content over the last year.

Adrian Pennington

August 17, 2021

Is the Creator Economy Really a Democratic Utopia Realized?

The creator economy “gold rush” is partially driven by technology advances like streaming, AI, blockchain, XR, 5G and advanced analytics.

Adrian Pennington

February 2, 2022

The Developer’s Role in Building the Creator Economy Is More Important Than You Think

Connecting artists directly with developers might solve one of the biggest problems with the creator economy: earning a living wage.

Adrian Pennington

August 17, 2021

Can the Creator Economy Actually Change… the Economy?

The creator economy is worth more than $100 billion, with two million global creators already making six figures.

Adrian Pennington

January 14, 2022

How Social Platforms Are Attempting to Co-Opt the Creator Economy

From Facebook to TikTok, established social media platforms are spending big money to arrest an exodus of independent video creators.

Adrian Pennington

May 17, 2023

Advice for Content Creators Who Want to Be Content Entrepreneurs

Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.

Adrian Pennington

April 10, 2023

Build Your Brand Like a Creator

Meet three young creators. This conversation, moderated by Jim Louderback, will preview NAB Show's Creator Squared workshops and panels.

July 5, 2022

We Have 200 Million Content Creators. Now Let’s Talk About Making Money.

Linktree’s “2022 Creator Report” shows that 70% of creators earn less than 10% of their income from partnerships with brands.

Adrian Pennington

November 23, 2021

Four Scenarios for Media Monetization

Industry consultants at Deloitte have developed four “extreme but valid” scenarios for the evolution of media revenue models through 2030.

Adrian Pennington

April 23, 2022

Let’s Look at the Money Moving Into Digital Content (A Lot)

New report from IAB shows podcasts and streaming for music and radio are leading digital ad growth, which hit $4.9 billion during 2021.

Adrian Pennington

January 18, 2023

How Streamers and Influencers Get It Together

A new study from CreatorIQ examines influencer strategies employed by Netflix, Prime Video and Peacock to achieve record levels of success.

Adrian Pennington

November 22, 2022

Has Influencer Marketing Evolved (Devolved?) Into Influencer Commerce?

Celebrity endorsements have become the gold standard for creating fast wealth, making social media influence more important than capital.

Adrian Pennington

November 20, 2022

The Move to Influencer Marketing (and What That’ll Mean)

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

Adrian Pennington

November 14, 2022

The Making of the Micro-Influencer

Rising in power, creators are upending traditional relationships brands have with their target audiences. But how do you pick the right one?

Adrian Pennington

September 25, 2022

Charting the Influence of… Influencer Culture

New research on social media influencers highlights the aspirational quality of a job that blurs the line between influencer and celebrity.

Adrian Pennington

September 1, 2022

What Are the Investments Being Made in Influencer Marketing?

A new Influencer Marketing Impact Report finds that consumers are flocking to YouTube, while marketers gravitate to the more staid Facebook.

Adrian Pennington

August 2, 2021

Creator Versus Influencer: What’s the Difference?

King’s College London Department of Digital Humanities lecturer Sophie Bishop challenges our preconceptions of influencer culture.

Adrian Pennington

May 1, 2022

We Have Some Wrong Ideas About Creativity

A recent study on “creativity bias” shows that people harbor an aversion to creativity, subconsciously seeing it as noxious and disruptive.

Adrian Pennington

November 22, 2022

Here’s Where Social Marketing Is Headed

Social media management company Hootsuite has released its Social Media 2023 Trends report. Check out some notable takeaways from the report.

Emily M. Reigart

June 30, 2022

TikTok May Have Just Won the Streaming Wars. Here’s How.

Producing its content for almost nothing, TikTok has swiftly overtaken streamers like Netflix with 22.5 trillion minutes viewed in 2021.

Adrian Pennington

June 5, 2022

TikTok Is Close to Social Domination (and/or Destruction, Who Knows?)

Owned by Beijing-headquartered company ByteDance, TikTok is dominating social media platforms like YouTube and Instagram.

Adrian Pennington

November 2, 2021

How Creators Should Reset Their Social Strategies

Creators can thrive in niche communities on a single platform, where growth and profitability are less reliant on scale.

Adrian Pennington

July 5, 2022

TikTok Is Not a Social Media Company (Says TikTok)

TikTok global head of B2B marketing Carly Zipp discusses how the UGC platform is the future of entertainment marketing.

Adrian Pennington

July 1, 2022

TikTok is Coming After TV. Can It Be Stopped? (Should It Be?)

TikTok is now a direct competitor for video viewers to everyone from broadcast TV and cable services to Netflix and studio streamers.

Adrian Pennington

March 14, 2022

The TikTok-ing of Western Civilization

The age of “Everything Culture” has arrived, bringing a new world where everything essentially becomes A Thing.

Michael Burns

October 3, 2021

Podcasts Are Hot, News is Not and GenZ is All About Netflix and TikTok

Third annual US Media Consumption Report reports 56% of Americans are listening to podcasts, while news consumption is at an all-time low.

Adrian Pennington

September 10, 2021

How Live Streaming Fuels Social App Engagement

Live streaming creates new creator communities as Twitch and other streaming platforms allow new forms of community engagement and support.

Adrian Pennington