Artificial Intelligence: Understanding the Potential for Media & Entertainment

May 20, 2023

Why Everyone (Not Just Tom Hanks) Should Maintain Control of Their Digital IDs

Hollywood stars can have their digital likenesses copyrighted and managed by talent agencies, but we should all control our own digital IDs.

Adrian Pennington

March 21, 2023

Yves Bergquist: No, AI Can’t Create a Film — But Here’s How Filmmakers Can Create With AI

While AI won’t likely replace many jobs in the foreseeable future, it’s going to increasingly become a part of the M&E industry’s workflows.

Adrian Pennington

May 23, 2023

So What Do Audiences Think About the Use of AI in Hollywood?

A new survey finds streaming viewers largely support the WGA strike and are cautiously open to the use of AI in the entertainment industry.

Jennifer Wolfe

May 7, 2023

The First Wave of AI Software for Production and Post

We’re seeing workflows and products shaped by the potential of neural networks, while creatives are starting to take advantage of AI tools.

Emily M. Reigart

April 7, 2023

AI for the Entertainment Industry: What Could Happen vs. What’s Actually Happening

While much of the potential impact of AI on entertainment is still hypothetical, creative guilds are taking steps to protect their members.

Adrian Pennington

May 6, 2023

Gary Vaynerchuk: AI Is Coming for You. Get Over It. Get Used to It.

Entrepreneur Gary Vaynerchuk offers a capitalist’s perspective on embracing change and how AI algorithms might take over the labor force.

Adrian Pennington

April 28, 2023

First Synthetic Media Summit Launches Online (and in LA) June 8

The Entertainment Technology Center at USC will host the inaugural Synthetic Media Summit in LA on June 8. The event promises to feature a range of experts and stakeholders working in the field of generative AI.

Amplify Content Team

April 2, 2023

The World Will Spend $154 Billion on AI This Year — Here’s How (and Why)

A new IDC Worldwide Artificial Intelligence Spending Guide forecast shows that global spending on AI will reach $300 billion in 2026.

Jennifer Wolfe

April 13, 2023

Harvard Business Review: Generative AI Will “Prompt” Big Problems for Netflix, YouTube and TikTok. Here’s How.

Generative AI streamers will output personalized content for billions of people at scale using text prompts created by individual users.

Adrian Pennington

April 7, 2023

Why It’s Time for Hollywood to Think Seriously About AI

After a cautious approach to generative AI, guilds and creators are becoming more vocal about limiting AI’s influence in entertainment.

Adrian Pennington

January 17, 2023

AI Generates an Endless, Customized Stream of Media (and You’re the Muse)

In the near-future, AI will be able to generate entire books, TV shows, movies and video games from scratch, tailored specifically for you.

Adrian Pennington

April 11, 2023

The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI

Yves Bergquist, director of ETC@USC’s AI & Blockchain in Media Project, on generative AI and what it means for the future of production.

Amplify Content Team

May 3, 2023

Large Language Models and the Potential for AI-Powered Visual Storytelling

The most promising research trends in Large Language Models (LLMs) offer a glimpse into the exciting developments that lie ahead.

Adrian Pennington

March 21, 2023

Actually, AI Is Also Great at Generating Chaos

While some people want to slow AI development down for risk assessment, this is an unlikely scenario among even the AI coding community.

Jennifer Wolfe

March 21, 2023

How AI Can Be Your (Capable) Creative Assistant

Executives at the 2023 South by Southwest conference urge users to consider AI tools as helpers for human activities such as brainstorming.

Adrian Pennington

April 21, 2023

The AI-Generated Search for Creativity Is About to Explode

AI will accelerate the ease of integrating, linking and combining creative content, exponentially scaling-up the number of creative actors.

Adrian Pennington

April 19, 2023

How AI Will Generate a New “Class of Generalists”

Signal and Cipher CEO Ian Beacraft says countless specialized AI tools will be developed, performing functions so we don’t have to.

Jennifer Wolfe

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

April 19, 2023

What Are the Human Implications of AI and Creativity?

A panel of artists discusses the “human” implications of generative AI and how AI impacts all of our jobs and lives in the creative arts.

Jennifer Wolfe

March 5, 2023

Why Creatives Should Get With the AI Program

Generative AI is disrupting the creation of art in all its forms, forcing commercial artists and other creatives to choose a side.

Jennifer Wolfe

February 18, 2023

Roundtable Discussion: How Will AI Impact Filmmakers and Other Creative Professionals?

What are the top concerns, questions and viewpoints surrounding the recent surge of available AI generative technologies?

Amplify Content Team

March 5, 2023

ChatGPT: Transformative Technology or Imminent Disaster (Why Not Both?)

ChatGPT poses a fundamental question about how generative artificial intelligence tools will transform the workforce for all creative media.

Adrian Pennington

May 9, 2023

What To Do If Your IP is Being Stolen By Generative AI

Existing laws have significant implications for the use of generative AI, and the courts are sorting out how these laws should be applied.

Adrian Pennington

March 26, 2023

Should Generative AI Be Held to the Same Copyright Laws as Human Creators?

An AI proponent refutes arguments that generative AI is unfair to creators but also acknowledges there are legitimate IP rights at stake.

Jennifer Wolfe

April 26, 2023

AI Copyright Law Must Also Account for the Creators/Users/Prompters

By keeping the interests of generative AI creator-users in mind, we can better arbitrate between what copyright should allow and prohibit.

Adrian Pennington

August 3, 2022

Everything Is Fake. This Is an Interesting Time for Media.

Synthetic media blurs the line between physical and digital environments, but will this mass social experiment have unintended consequences?

Adrian Pennington

December 1, 2022

How Synthetic Video Could Be the Future of Business

Artificial intelligence can help companies manage the increasing amount of video being shared, particularly among mobile-natives.

Adrian Pennington

February 12, 2023

How Synthetic Media Is Completely Changing … All Media

Synthetic media, sometimes referred to as “deepfake” technology, is already impacting the creative process for artists (and non-artists).

Adrian Pennington

October 2, 2022

Deepfake AI: Broadcast Applications and Implications

The use of deepfake AI as entertaining “content” prompts questions about the ethics of a technology that is increasingly harder to detect.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Jennifer Wolfe

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

October 17, 2022

AI Can Produce Visuals We Can’t Even Imagine, So Maybe We Should Just… Enjoy It?

Artificial intelligence text-to-image tools are able to explore the realm of the improbable or unimaginable. So why are we limiting them?

Adrian Pennington

October 17, 2022

The One-Human, One-Machine Movie Studio: How AI Could Change Hollywood

Hollywood must embrace AI in order to cut production costs and boost creativity or wind up like Kodak, Nokia, Yahoo, Xerox and Blockbuster.

Adrian Pennington

September 1, 2022

When Your Kubrick AI Isn’t HAL… It’s Actually An AI Kubrick

AI is already so proficient at copying an artist’s work that it won’t be long before filmmakers need to protect themselves from plagiarism.

Adrian Pennington

November 26, 2022

“Kill Bill: Volume 3”? Now We Have an AI That Can Mimic Iconic Film Directors

Researchers trained an open-source procedural cinematography toolset Cine-AI to mimic human film auteurs like Quentin Tarantino and Guy Ritchie.

Adrian Pennington

January 5, 2023

Staring Into the AI Art Abyss

Culture risks being overrun by AI-generated images that merely repeat the past over and over, destroying our capacity as humans to connect.

Adrian Pennington

August 30, 2022

Thinking About AI (While AI Is Thinking About Everything)

A pair of artificial intelligence experts argue that reality has outpaced the available language and a more precise vocabulary is essential.

Adrian Pennington

February 12, 2023

Why Deepfakes Do a Number on Cybersecurity

Increasingly prevalent in politics and the entertainment industry in recent years, deepfakes now also threaten business and enterprise.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Jennifer Wolfe

February 22, 2022

Smaller, Smarter is Data Needed to Train and Scale AI

Higher quality “data-centric AI” will allow Artificial Intelligence to scale much more quickly than today’s current rate.

Adrian Pennington

August 29, 2021

What’s the Endgame for AI?

Futurist Bernard Marr outlines the ethical challenges surrounding Artificial Intelligence, including biases, control, privacy and more.

Adrian Pennington

November 29, 2022

Machine Learning: How MoMA’s New AI Artwork Was Made (Trained)

“Refik Anadol: Unsupervised” uses an AI model trained on 180,000 artworks from MoMA’s collection to produce a stream of digital images.

Adrian Pennington

December 17, 2022

AI as An Art Form: Just Think of It as Creativity 2.0

With companies like Microsoft integrating AI tools such as DALL-E 2 into their products, “Creativity As A Service” has finally arrived.

Adrian Pennington