AI Amplified: Artificial Intelligence and Its Potential for Media & Entertainment

September 19, 2023

Should We Learn to Stop Worrying and Love AI? Ummm, Actually… Experts Say No.

AI experts have concerns about people’s and society’s well-being but also expect benefits in health care, scientific advances and education.

Adrian Pennington

September 11, 2023

The Everyday Benefits of Automation for Post

Post-production consultant Jeff Greenberg reviews AI-assisted post-production tools to revolutionize your video and music editing process.

Jennifer Wolfe

September 8, 2023

Are Humans Still the Future of Digital Storytelling?

AI “makes it so that anyone who has an interest in the process can” be a digital storyteller, says Doc Rock. He thinks that's good for humanity.

Emily M. Reigart

August 29, 2023

How Will This All Work? The Impact of Generative AI on Media Technologies

Industry experts explore how generative AI is revolutionizing media technology, from data use to real-time ad creation.

Jennifer Wolfe

August 23, 2023

Why Creative Pros Need to Know (More) About AI

If you’d like a preview of our AI Creative Summit, workflow specialist and conference program manager Gary Adcock is your guy.

Jon Silberg

August 22, 2023

AI and the (Near) Future of Work

AI is a given for our future, but neither positive nor negative impacts are a foregone conclusion. We still have many choices to make about GenAI.

Emily M. Reigart

August 22, 2023

ChatGPT and Other Language AIs Are Nothing Without Humans

Georgia Tech sociologist John P. Nelson explains how countless hidden people contribute to the magic of ChatGPT and other language AIs.

Amplify Content Team

August 17, 2023

Will Our Deepfake Fears Be Realized in 2024?

We've been warned this day would come: Believable synthetic reanimations, also known as deepfakes, have entered the political arena.

Emily M. Reigart

August 17, 2023

AI and the Future of the Creative Industries

Thrown into sharp relief by the Hollywood strikes, the debate over human creativity versus generative AI has become a battleground.

Jennifer Wolfe

August 14, 2023

A Cinema Scholar Explains How AI is Upending the Movie and TV Business

Holly Willis, professor of cinematic arts at USC, explains the impact of fears over artificial intelligence on the Hollywood strikes.

Amplify Content Team

August 9, 2023

AI Imaging Tools to Refine and Define (But Not Replace) Your Work

Fine art photographer Angela Andrieux demonstrates how to use AI tools to sharpen and up-res still photos or pull detail out of the shadows.

Adrian Pennington

August 7, 2023

Accelerating Innovation with Advertising Intelligence

The AWS ebook Accelerating Innovation with Advertising Intelligence shows how advertising and marketing technology customers use AWS to innovate faster with the broadest capabilities for compute, analytics and ML.

Amplify Content Team

August 4, 2023

Jon Radoff: Why Creativity Will Be Critical in an AI-Driven Society

Radoff explains his vision for putting creative power in the hands of everyone, not a handful of centralized gatekeepers.

Adrian Pennington

July 31, 2023

Futurists Agree “AI Won’t Be the Hollywood Version”

The speed at which AI is advancing has shocked most experts in the field, but others think our fear is misplaced and see cause for optimism.

Adrian Pennington

July 31, 2023

ChatGPT Tells All: “Predicting”/Prompting the Future of Media

The days of one-size-fits-all content are over, and by 2050 advanced algorithmic systems will drive media personalization to new heights.

Adrian Pennington

July 25, 2023

AI Is Everywhere: Where Did It Come From, Where Is It Going?

Video Learning Lab host and tech advocate Gary Adcock navigates the fast-paced evolution of AI, from chatbots to managing stock portfolios.

Jon Silberg

July 17, 2023

AI Copyright Law Is Complete Chaos But It Doesn’t Have to Be

The furor over AI obscures the fact that the issues the guilds are striking against can be decided with simple extensions to existing laws.

Jennifer Wolfe

September 15, 2023

AI Creative Summit: Your New Workflows, Our New Event

Aimed at empowering creatives, the AI Creative Summit will be held at NAB Show New York Oct. 24-25.

Amplify Content Team

July 17, 2023

AI Poses an Existential Threat … Just Not the Way You Think

AI isn’t likely to enslave us, says Nir Eisikovits of UMass Boston’s Applied Ethics Center, but it will take over many aspects of our lives.

Amplify Content Team

June 22, 2023

Sorry, AI: Intelligent Storytelling Still Requires Human Creativity

AI for production should be thought of and used as an assistant, according to technologist and “Fathead” producer Tom Thudiyanplackal.

Adrian Pennington

July 18, 2023

Ted Chiang: Who Has the Power to Determine AI’s Impact?

It isn’t AI sentience that poses a danger to humanity, says author Ted Chiang, but rather its ability to increase the power of capitalism.

Adrian Pennington

June 30, 2023

“The Frost:” An AI-Generated Film Created “With Human Artists”

“The Frost,” a new short film from Detroit-based Waymark, is being held up as one of the most impressive examples yet of generative video.

Adrian Pennington

July 10, 2023

So What Does Everyone Else Think About AI? (It’s the Beginning or the End or Both)

Amid ambivalence about the emerging technology, a new survey from The Verge and Vox Media shows broad support for US regulations on AI.

Adrian Pennington

June 22, 2023

Marc Andreessen: How I Learned to Stop Worrying and Love AI

Venture capitalist Marc Andreessen pens an optimistic 7,000-word manifesto on the transformative potential of artificial intelligence.

Jennifer Wolfe

June 6, 2023

AI for Media: The Future of Content Creation and Distribution

Google Cloud Media Leader Anil Jain leads a discussion of the latest advances in AI for media and how they are being used to improve the production, distribution, and monetization of content.

June 22, 2023

As AI Expands the Media Universe, We Are Going to Have a Ton of Data (Like, So Much Data)

A panel of industry experts explored how the latest AI applications are accelerating the content pipeline at the 2023 NAB Show.

Jennifer Wolfe

June 12, 2023

Can AI Can Replicate Human Creativity? (Yes and Then… Oh, No)

Is computational creativity possible? Artificial intelligence tools raise new questions about whether creativity is a uniquely human skill.

Amplify Content Team

June 13, 2023

AI Can Be An Awesome Creative Assistant, Here’s How

Artificial Intelligence has the potential to augment human creativity, aiding in rapid innovation through assistance in content creation.

Adrian Pennington

June 4, 2023

Hollywood Thinks AI Will Automate Workflows and Allow More Creativity… But Let’s Be Real

A new report examines the profound impact AI will have on film and TV production as its use increases.

Adrian Pennington

June 5, 2023

Here’s What’ll Happen When AI Gives Consumers Total Content Control

AI technology may soon allow consumers to generate infinite versions of hyper-realistic synthetic media, according to Cannes Next panelists.

Adrian Pennington

June 6, 2023

AI for Media: The Future of Content Creation and Distribution

Google Cloud Media Leader Anil Jain leads a discussion of the latest advances in AI for media and how they are being used to improve the production, distribution, and monetization of content.

June 4, 2023

How AI Is Already Democratizing Production and Post

A 2023 NAB Show session hosted by NAB Amplify talks up the benefits of AI as a tool to speed efficiencies in film production.

Adrian Pennington

May 29, 2023

Traditional Media Companies Aren’t “Computable,” and That’s Where AI Actually Poses a Threat

A new report from studio-funded thinktank ETC, “AI & Competitive Advantage in Media,” explores the impact of generative AI on the media.

Adrian Pennington

June 1, 2023

New Legislation on AI Creation

A Supreme Court ruling has major implications for generative AI platforms pushing the boundaries of copyright infringement and fair-use law.

Adrian Pennington

May 7, 2023

AI-Generated Commercials May Be Cursed Today, But Give the Tech a Minute

The first AI-generated ads and official AI-generated political campaign video herald dangers for which experts say we are absolutely not prepared.

Adrian Pennington

May 23, 2023

So What Do Audiences Think About the Use of AI in Hollywood?

A new survey finds streaming viewers largely support the WGA strike and are cautiously open to the use of AI in the entertainment industry.

Jennifer Wolfe

May 20, 2023

How Everyone (Not Just Tom Hanks) Can Maintain Control of Their Digital IDs

Hollywood stars can have their digital likenesses copyrighted and managed by talent agencies, but we should all control our own digital IDs.

Adrian Pennington

March 21, 2023

Yves Bergquist: No, AI Can’t Create a Film — But Here’s How Filmmakers Can Create With AI

While AI won’t likely replace many jobs in the foreseeable future, it’s going to increasingly become a part of the M&E industry’s workflows.

Adrian Pennington

May 23, 2023

So What Do Audiences Think About the Use of AI in Hollywood?

A new survey finds streaming viewers largely support the WGA strike and are cautiously open to the use of AI in the entertainment industry.

Jennifer Wolfe

May 7, 2023

The First Wave of AI Software for Production and Post

We’re seeing workflows and products shaped by the potential of neural networks, while creatives are starting to take advantage of AI tools.

Emily M. Reigart

April 7, 2023

AI for the Entertainment Industry: What Could Happen vs. What’s Actually Happening

While much of the potential impact of AI on entertainment is still hypothetical, creative guilds are taking steps to protect their members.

Adrian Pennington

May 6, 2023

Gary Vaynerchuk: AI Is Coming for You. Get Over It. Get Used to It.

Entrepreneur Gary Vaynerchuk offers a capitalist’s perspective on embracing change and how AI algorithms might take over the labor force.

Adrian Pennington

April 28, 2023

First Synthetic Media Summit Launches Online (and in LA) June 8

The Entertainment Technology Center at USC will host the inaugural Synthetic Media Summit in LA on June 8. The event promises to feature a range of experts and stakeholders working in the field of generative AI.

Amplify Content Team

April 2, 2023

The World Will Spend $154 Billion on AI This Year — Here’s How (and Why)

A new IDC Worldwide Artificial Intelligence Spending Guide forecast shows that global spending on AI will reach $300 billion in 2026.

Jennifer Wolfe

April 13, 2023

Harvard Business Review: Generative AI Will “Prompt” Big Problems for Netflix, YouTube and TikTok. Here’s How.

Generative AI streamers will output personalized content for billions of people at scale using text prompts created by individual users.

Adrian Pennington

April 7, 2023

Why It’s Time for Hollywood to Think Seriously About AI

After a cautious approach to generative AI, guilds and creators are becoming more vocal about limiting AI’s influence in entertainment.

Adrian Pennington

January 17, 2023

AI Generates an Endless, Customized Stream of Media (and You’re the Muse)

In the near-future, AI will be able to generate entire books, TV shows, movies and video games from scratch, tailored specifically for you.

Adrian Pennington

April 11, 2023

The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI

Yves Bergquist, director of ETC@USC’s AI & Blockchain in Media Project, on generative AI and what it means for the future of production.

Amplify Content Team

May 3, 2023

Large Language Models and the Potential for AI-Powered Visual Storytelling

The most promising research trends in Large Language Models (LLMs) offer a glimpse into the exciting developments that lie ahead.

Adrian Pennington

March 21, 2023

Actually, AI Is Also Great at Generating Chaos

While some people want to slow AI development down for risk assessment, this is an unlikely scenario among even the AI coding community.

Jennifer Wolfe

March 21, 2023

How AI Can Be Your (Capable) Creative Assistant

Executives at the 2023 South by Southwest conference urge users to consider AI tools as helpers for human activities such as brainstorming.

Adrian Pennington

April 21, 2023

The AI-Generated Search for Creativity Is About to Explode

AI will accelerate the ease of integrating, linking and combining creative content, exponentially scaling-up the number of creative actors.

Adrian Pennington

April 19, 2023

How AI Will Generate a New “Class of Generalists”

Signal and Cipher CEO Ian Beacraft says countless specialized AI tools will be developed, performing functions so we don’t have to.

Jennifer Wolfe

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

April 19, 2023

What Are the Human Implications of AI and Creativity?

A panel of artists discusses the “human” implications of generative AI and how AI impacts all of our jobs and lives in the creative arts.

Adrian Pennington

March 5, 2023

Jon Radoff: Why Creatives Should Get With the AI Program

Generative AI is disrupting the creation of art in all its forms, forcing commercial artists and other creatives to choose a side.

Adrian Pennington

February 18, 2023

Roundtable Discussion: How Will AI Impact Filmmakers and Other Creative Professionals?

What are the top concerns, questions and viewpoints surrounding the recent surge of available AI generative technologies?

Amplify Content Team

March 5, 2023

ChatGPT: Transformative Technology or Imminent Disaster (Why Not Both?)

ChatGPT poses a fundamental question about how generative artificial intelligence tools will transform the workforce for all creative media.

Adrian Pennington

May 9, 2023

What To Do If Your IP is Being Stolen By Generative AI

Existing laws have significant implications for the use of generative AI, and the courts are sorting out how these laws should be applied.

Adrian Pennington

March 26, 2023

Should Generative AI Be Held to the Same Copyright Laws as Human Creators?

An AI proponent refutes arguments that generative AI is unfair to creators but also acknowledges there are legitimate IP rights at stake.

Jennifer Wolfe

April 26, 2023

AI Copyright Law Must Also Account for the Creators/Users/Prompters

By keeping the interests of generative AI creator-users in mind, we can better arbitrate between what copyright should allow and prohibit.

Adrian Pennington

August 3, 2022

Everything Is Fake. This Makes It an Interesting Time for Media.

Synthetic media blurs the line between physical and digital environments, but will this mass social experiment have unintended consequences?

Adrian Pennington

December 1, 2022

How Synthetic Video Could Be the Future of Business

Artificial intelligence can help companies manage the increasing amount of video being shared, particularly among mobile-natives.

Adrian Pennington

February 12, 2023

How Synthetic Media Is Completely Changing … All Media

Synthetic media, sometimes referred to as “deepfake” technology, is already impacting the creative process for artists (and non-artists).

Adrian Pennington

October 2, 2022

Deepfake AI: Broadcast Applications and Implications

The use of deepfake AI as entertaining “content” prompts questions about the ethics of a technology that is increasingly harder to detect.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Adrian Pennington

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

October 17, 2022

AI Can Produce Visuals We Can’t Even Imagine, So Maybe We Should Just… Enjoy It?

Artificial intelligence text-to-image tools are able to explore the realm of the improbable or unimaginable. So why are we limiting them?

Adrian Pennington

October 17, 2022

The One-Human, One-Machine Movie Studio: How AI Could Change Hollywood

Hollywood must embrace AI in order to cut production costs and boost creativity or wind up like Kodak, Nokia, Yahoo, Xerox and Blockbuster.

Adrian Pennington

September 1, 2022

When Your Kubrick AI Isn’t HAL… It’s Actually An AI Kubrick

AI is already so proficient at copying an artist’s work that it won’t be long before filmmakers need to protect themselves from plagiarism.

Adrian Pennington

November 26, 2022

“Kill Bill: Volume 3”? Now We Have an AI That Can Mimic Iconic Film Directors

Researchers trained an open-source procedural cinematography toolset Cine-AI to mimic human film auteurs like Quentin Tarantino and Guy Ritchie.

Adrian Pennington

January 5, 2023

Staring Into the AI Art Abyss

Culture risks being overrun by AI-generated images that merely repeat the past over and over, destroying our capacity as humans to connect.

Adrian Pennington

August 30, 2022

Thinking About AI (While AI Is Thinking About Everything)

A pair of artificial intelligence experts argue that reality has outpaced the available language and a more precise vocabulary is essential.

Adrian Pennington

February 12, 2023

Why Deepfakes Do a Number on Cybersecurity

Increasingly prevalent in politics and the entertainment industry in recent years, deepfakes now also threaten business and enterprise.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Adrian Pennington

February 22, 2022

Smaller, Smarter is Data Needed to Train and Scale AI

Higher quality “data-centric AI” will allow Artificial Intelligence to scale much more quickly than today’s current rate.

Adrian Pennington

August 29, 2021

What’s the Endgame for AI?

Futurist Bernard Marr outlines the ethical challenges surrounding Artificial Intelligence, including biases, control, privacy and more.

Adrian Pennington

November 29, 2022

Machine Learning: How MoMA’s New AI Artwork Was Made (Trained)

“Refik Anadol: Unsupervised” uses an AI model trained on 180,000 artworks from MoMA’s collection to produce a stream of digital images.

Adrian Pennington

December 17, 2022

AI as An Art Form: Just Think of It as Creativity 2.0

With companies like Microsoft integrating AI tools such as DALL-E 2 into their products, “Creativity As A Service” has finally arrived.

Adrian Pennington