International attendees and pavilion exhibitors find key advantages to attending NAB Show
By Terry Scutt, NAB Show Daily
Each year members of the media and entertainment community from around the world make their way to Las Vegas for NAB Show, with 155 countries represented this year. More than 50 delegation groups, the most registered delegations NAB Show has every hosted, are scheduled to attend.
They join like-minded attendees to take advantage of the educational opportunities, to see and exhibit new industry technologies and products and to network with others.
“It’s really amazing to have all these wonderful brands in one place,” an attendee commented during last year’s show. “I’m from Columbia and we don’t have anything like this in our country. We have to come here to buy.”
Another attendee said, “The most important thing for me is the learning and the [opportunity] to learn [about] new tools.”
International pavilions have always been an important component of the show. This year, attendees will find pavilions in three halls of the convention center. Great Britain will be in the North Hall; Korean Trade Investment Promotion Agency (KOTRA) and Wallonia Export and Investment Office from Belgium will be set up in Central Hall; and Business France, the Korea ICT Association (KICTA) and Bavarian Pavilion can be found in the West Hall.
A few of the international pavilion planners shared their thoughts and plans on the upcoming show.
Great Britain Pavilion organizer Mark Birchall said, “Tradefair has been organizing the Great Britain and Northern Ireland Pavilion at NAB Show since 2002.”
When asked what brings them to the show, Birchall said, “[It] offers the perfect platform for the UK’s media tech companies to meet prospective new customers, launch new products, raise brand awareness, meet existing clients, network and see the latest industry trends.”
Birchall said the exhibitors in the Great Britain Pavilion will feature workflow software and solutions, AI-enabled video production, live video production in the cloud, intelligent-linking batteries for broadcast cameras and accessories. Attendees will also find cloud-native production and distribution, FM transmitters with DDS modulation technology, lip sync and latency technology and a virtual production studio.
Wallonia Export and Investment Office
“Belgium’s first exhibition at the NAB Show dates from 2006, and we’ve participated in each edition since,” said Eric Dauchy, public relations manager for the Belgium Pavilion.
Dauchy said they have two main objectives for the pavilion: “To give European technology companies a platform to connect with the US market … and to promote Belgium as a part of Europe where high-tech is in our DNA — where our companies work with the best and the brightest in the US industry.”
Convention-goers will find a variety of offerings that include IT security applications, consulting and operational services for major events such as the World Cup, collaboration platforms for editorial and production teams, image processing technologies, a 2D/3D animation studio, M&E staffing platforms and broadcast and cinema camera systems.
The KOTRA Pavilion celebrates its 20th year as a show participant.
“Korean broadcast technology has gained a reputation for being highly innovative, reliable and of excellent quality,” pavilion planner Alex Kim said. “NAB Show offers great show experiences, and the opportunity to generate new leads, establish partnerships and network.”
Kim said technologies and products being shown in the KOTRA Pavilion include “deep learning video, image processing technologies, streaming, transmitters, batteries, displays, lightings, etc.”
Visit the exhibitor floor overview map and select the hall from the drop-down menu. There is much to see at the international pavilions at the show.