Advertising & Thought Leadership

CONNECT WITH CUSTOMERS YEAR ROUND

In addition to exhibiting at NAB Show and/or NAB Show New York, you can grow your brand power and expand your reach year-round with NAB Amplify, an interactive digital hub that draws buyers and visionaries across the broadcast, media and entertainment industry. Created as another vehicle to stay top of mind and in front of decision makers between our in person events, NAB Amplify offers curated opportunities to broad and targeted audiences. Maximize exposure in weekly newsletters to 100k+ or Special Reports that focus on key topics, or create customized content in various formats that complement your digital strategy!

Advertising

Leverage this platform to share important product launches, promote custom content and drive new business with strategic campaigns, like:

  • Promotion Emails and Newsletters
    Maximize your reach and showcase expertise through Dedicated Emails reaching 30k+, The twice-weekly Angle Newsletters reaching 100k+, and our monthly Special Reports reaching 40k+ readers.
  • Online Display Advertising
    Reach readers throughout the site with banner ads of various sizes to expand your reach and base of prospects.
  • Monthly Media Packages
    Choose between 1, 3 and 6-month campaign flights that include display advertising, newsletter advertising and social media.

Thought Leadership

Leverage your existing content to reach new audiences or collaborate with the Amplify team to customize a piece of content or series that complements your marketing strategy.

Join the conversation as we dive deeper into key trends impacting our industry. Showcase expertise through video, audio and written formats.

Just a few of the ways to engage:

  • Demo Days
    Each month NAB Amplify will highlight companies that serve key markets within the ecosystem with a dedicated Demo Day. Focused on specific categories each month, this is your opportunity to educate viewers on new innovations and key advancements that will solve pain points and help move their businesses forward.
  • NAB Amplify Global: Live Production Series
    Be a panelist for the new International Webinar Series launching in 2023 to highlight the ingenuity and industry game-changers powering the world’s most popular live events.
  • Curated Conversation Series (exclusive opportunity for each 3-month series)
    Looking to expand visibility as a leader within a targeted community, build relationships and generate new business? Tap into this all-new Curated Conversation Series to gather insight, elevate your subject matter experts with other industry influencers and showcase innovation around key topics impacting the media and entertainment industry.

    This is an exclusive opportunity for a company to headline a select series and collaborate with the NAB Amplify team to determine the best types of content (video, audio and written) to provide a fresh perspective that Amplify viewers can gain takeaways that will immediately impact and improve their ways of working.
  • “5 Minutes with…” Interview
    Ramp up visibility and excitement as viewers get to hear from your M&E executives or product specialists in a one-on-one interview with a NAB Amplify editor. Questions will cover news, products/initiatives and a call to action to drive engagement from prospects.

    Use this turnkey short form piece of content ahead of NAB Show, NAB Show New York or to drive awareness around new innovations throughout the year.
  • Case Studies
    Collaborate with the NAB Amplify Content Team to showcase your brand and solutions through a case study detailing important industry statistics and client successes.
  • White Paper
    Collaborate with the NAB Amplify Content Team to produce a custom white paper highlighting your client successes, brand, solutions and subject matter expertise.
  • Think Tank
    This 60-minute Think Tank offers companies the opportunity to engage with 25-30 select attendees for an intimate, interactive discussion. Use this unique format to engage with prospects, existing clients or suppliers to discuss real-time issues as well as gather data and insight with a targeted audience.
  • Custom Research
    Leverage NAB’s insight and connection to its members by collaborating to produce a custom research report delving into specific challenges facing the media and entertainment industry while organically highlighting your capabilities.

    This turnkey solution elevates the partner as a visionary, leader and provides a unique asset to extend reach and lead generation.

PREMIUM CONTENT:

  • Option 1: Curated Session
    Create a custom 30-minute conversation in the format of choice: keynote/fireside chat, panel discussion or customer conversation. The Amplify team will work with you to create a unique piece of content that elevates your brand, executives and the value you bring to the media and entertainment industry. Must be new, first-run content.
  • Option 2: Panelist on a Session
    NAB Amplify will be hosting discussions on trending topics featuring a panel of industry experts throughout the year. Your executives will be woven into the conversation to highlight their expertise and alignment with other visionaries on important issues. These pre-recorded or live sessions will run approximately 30 minutes.
  • Option 3: Ask The Expert
    Leverage your subject matter experts to discuss how your products/services are helping to support specific needs in the segment you serve. This 20-minute session will be moderated by a member of the NAB Amplify content team.

BETTER TOGETHER

We are passionate about what we do and are fiercely committed to the work we do with you. 

  • Together we unite a diverse community — from content creation to consumption – empowered by your solutions to inform, educate and entertain audiences everywhere.
  • Together we power NAB’s mission to secure a thriving future for America’s broadcasters of today and tomorrow.
  • Together we champion innovation – from concept to best-in-breed solutions – to create a vibrant marketplace for storytellers worldwide. 
  • Together we bring content to life.