Streaming Video: What Audiences Want and Watch

Everything you need to know about how audiences are consuming content, with research on and analysis of what viewers want, why they’re streaming the videos they are, and on which platforms.

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How SVODs Are Shifting Their Business Models

More than three-quarters of SVOD streamers plan to introduce ads by 2025, with nearly 60% of those planning to implement a hybrid model that combines an ad-supported tier alongside a premium, subscription-based one.

Adrian Pennington

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FAST Is “TV on Steroids” as Content, Channels, and Revenue All Go Hard

Capitalize

Why Streaming Has to Become More Social, Interactive, and Immersive

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Evan Shapiro: Streaming Habits Have Shifted (Again)… Here’s How and Why

Adrian Pennington

television viewing audience

Who Is Watching What (and How) (and Why)?

A new report helps marketers challenge previously held assumptions about who their audiences are, where to reach them, and how they engage.

Natasha Lyonne in Peacock series “Poker Face,” photo by Phillip Caruso/Peacock

Why Connected TV Is Both an Answer and a Question for Premium Streamers

Connected TV is proving to be the savior for major streaming services as US viewers actively embrace ads in return for cheaper content.

Jeremy Renner in “Mayor of Kingstown,” courtesy of Paramount+

Content Is Still It For Subscribers and Streaming Services

Hub’s new 2023 Video Branding survey finds that content dictates consumer choices, with exclusive content often being the deciding factor.

Adrian Pennington

Richard Madden in “Citadel” courtesy of Prime Video, copyright Amazon Studios

For Viewers, Streaming Is About Content Discovery, Not Cost

A new video trends report from TiVo finds that discovering new and relevant video content is a bigger issue than what we pay each month for the programs we want to watch.

Adrian Pennington

From Squarespace’s commercial “The Singularity,” featuring a lot of Adam Drivers

Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt

Linear TV is converging with digital channels into converged or advanced TV at pace, but the advertising ecosystem isn’t keeping up.

Adrian Pennington

From “Swarm,” courtesy of Amazon Studios

February 23, 2023

How Ad-Supported Streaming Services Could Serve Up the Future of TV

Ad-supported streaming services look like the future of video consumption as OTT and linear TV merge with the rise of FAST services.

Adrian Pennington

television

December 1, 2022

Discovery Phase: The Dream of a Universal Content Search

A new Hub survey shows viewers are sapped by content saturation, with more than half calling for improved universal listing services.

Adrian Pennington

5G smart cities

January 25, 2023

Mobile Video By the Numbers: Data, Downloads and “House of the Dragon”

The mobile streaming industry is experiencing a download boom, with hours spent on mobile phones peaking at a record 4.1 trillion in 2022.

February 22, 2023

What’s Next for Live Streamed “Experiences”?

Electronic musician deadmau5 talks about pioneering live music streams in a recent keynote session with Streaming Media.

Adrian Pennington

Jenna Ortega as Wednesday Addams in “Wednesday,” Cr. Netflix © 2022

February 6, 2023

What We Can Learn From 2022’s Most-Streamed Content

Original drama and film content continues to drive audiences to streaming services, according to Nielsen’s end-of-year research.

Adrian Pennington

“The Watchful Eye” follows Elena Santos, a young woman with a complicated past, maneuvering her way into working as a live-in nanny for an affluent family in Manhattan. She quickly learns that everyone in the mysterious building has deadly secrets and ulterior motives. What they don’t know, however, is that Elena has some shocking secrets of her own. “The Watchful Eye” premieres January 30 on Freeform and streams on Hulu.

January 24, 2023

Audiences Are Heading to FAST, But Will the Ad Dollars Follow?

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.

Adrian Pennington

Park Eun-bin plays Woo Young-woo in the Netflix series “Extraordinary Attorney Woo”

December 14, 2022

Why Does K-Content Resonate With Audiences Worldwide?

South Korea content, or “K-content,” is on the rise in the global streaming marketplace, with female-centric K-dramas leading the way.

Adrian Pennington

data streaming video SVOD AVOD

December 29, 2022

Say Hello to HVOD, Your Current and Future Streaming Business Model

Watching a movie on Netflix is a passive one-way lean back experience watching high quality video which we all love, right? Wrong. Millennials want interactive social connection and if SVODs don’t offer it… well they’ve been warned.

Adrian Pennington

streaming video SVOD AVOD

September 20, 2022

Ad Revenue and Audience Realities: How the Streaming Market Has Shifted

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.

Adrian Pennington

Penn Badgley in season four of “You,” courtesy of Netflix

January 20, 2023

What’s Next for Streaming? (It’s All About the ARPU, Baby)

How streamers can use the lessons learned from the past year in 2023 to help rebound from recent subscriber losses and stock price declines.

Adrian Pennington

television TV

October 11, 2022

What Streaming Audiences View and Value (and What They Absolutely Do Not)

Streaming is now a vital part of nearly all Americans’ content diets. Yet, what viewers choose to watch, and where, differs greatly based on age.

Adrian Pennington

creator economy ”Golconda,” by René Magritte 1953 by oddsock is licensed under CC BY 2.0. View a copy of this license.

August 28, 2022

Platforms Are Using Audiences as a New Means of Distribution (and Here’s Why That’s a Problem)

It might be called the creator economy but creators fuel it rather than drive it, and as long as that’s the case creators lack control.

Adrian Pennington