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Streaming Video: What Audiences Want and Watch

Everything you need to know about how audiences are consuming content, with research on and analysis of what viewers want, why they’re streaming the videos they are, and on which platforms.

Connect

Evan Shapiro: What’s Changing (and Changed) in Media Consumption

Media cartographer Evan Shapiro delves into the mind of the modern media consumer, providing analysis of the latest audience data.
Jennifer Wolfe
“Squid Game,” courtesy of Netflix
Capitalize

Vying for Eyes: Investments in the Attention Economy

Adrian Pennington
Connect

Why Streaming Has to Become More Social, Interactive, and Immersive

Adrian Pennington
Connect

The Business of FAST: The Challenges in Monetization, Market Saturation, and Viewer Engagement
"NYC - MoMA - René Magritte's The False Mirror" by wallyg is licensed with CC BY-NC-ND 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/2.0/
June 20, 2023

Vying for Eyes: Investments in the Attention Economy

A panel of experts at the 2023 NAB Show shared their advice on how to grab viewers’ attention in three seconds or less, or risk losing them.
Adrian Pennington
sports broadcasting
June 11, 2023

Defining the Live Sports Streaming Experience: Today’s Trends and Tomorrow’s Opportunities

This NAB Show Streaming Summit panel explores audience expectations for streaming sports and how the industry needs to prepare.
June 15, 2023

Evan Shapiro: What’s Changing (and Changed) in Media Consumption

Media cartographer Evan Shapiro delves into the mind of the modern media consumer, providing analysis of the latest audience data.
Jennifer Wolfe
streaming video SVOD AVOD
April 24, 2023

Why Streaming Has to Become More Social, Interactive, and Immersive

Deloitte’s 2023 Digital Media Trends survey finds subscription fatigue is rising, increasing the challenges to SVODs to retain customers.
Adrian Pennington
From “Beef,” courtesy of Netflix
April 25, 2023

How SVODs Are Shifting Their Business Models

A new global B2B industry survey by analytics firm NPAW finds that more than three-quarters of SVOD streamers plan to introduce ads by 2025.
Adrian Pennington
April 29, 2023

FAST Is “TV on Steroids” as Content, Channels, and Revenue All Go Hard

Executives in charge of four of the leading FAST services convened at NAB 2023 to give a full overview of the sector and where it is headed.
Jennifer Wolfe
local tv news television TV
April 30, 2023

Why FAST Fuels (Global) Quality and Opportunity

Evolving at speed in the US, the FAST channels are expected develop into a $10 billion+ global industry with few signs of slowing down.
Adrian Pennington
AWS for Sports Ebook feature graphic
June 12, 2023

How AWS Is Transforming the Business of Sports

From predicting the probability of a catch in real time to forecasting ticket sales, tech is revolutionizing the business of sports. Learn how AWS is changing the game.
Amplify Content Team
The Promise of HDR for Studios and Realities of Advanced HDR Workflows for Streamers
May 11, 2023

The Promise of HDR for Studios… and Realities of Advanced HDR Workflows for Streamers

Experts from Samsung and SSIMWAVE introduce you to HDR10+, one of the latest developments in HDR, and discuss how it can be adapted in streaming workflows.
June 12, 2023

The Business of FAST: The Challenges in Monetization, Market Saturation, and Viewer Engagement

This session from NAB Show’s Streaming Summit analyzes the growth and saturation of FAST and what it’ll take to continue this success.
television viewing audience
March 10, 2023

Who Is Watching What (and How) (and Why)?

A new report helps marketers challenge previously held assumptions about who their audiences are, where to reach them, and how they engage.
Jennifer Wolfe
Natasha Lyonne in Peacock series “Poker Face,” photo by Phillip Caruso/Peacock
March 7, 2023

Why Connected TV Is Both an Answer and a Question for Premium Streamers

Connected TV is proving to be the savior for major streaming services as US viewers actively embrace ads in return for cheaper content.
Jennifer Wolfe
Jeremy Renner in “Mayor of Kingstown,” courtesy of Paramount+
March 19, 2023

Content Is Still It For Subscribers and Streaming Services

Hub’s new 2023 Video Branding survey finds that content dictates consumer choices, with exclusive content often being the deciding factor.
Adrian Pennington
Richard Madden in “Citadel” courtesy of Prime Video, copyright Amazon Studios
March 7, 2023

For Viewers, Streaming Is About Content Discovery, Not Cost

A new report from TiVo finds that discovering video content is a bigger issue than what we pay each month for the programs we want to watch.
Adrian Pennington
From Squarespace’s commercial “The Singularity,” featuring a lot of Adam Drivers
March 7, 2023

Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt

Linear TV is converging with digital channels into converged or advanced TV at pace, but the advertising ecosystem isn’t keeping up.
Adrian Pennington
From “Swarm,” courtesy of Amazon Studios
February 23, 2023

How Ad-Supported Streaming Services Could Serve Up the Future of TV

Ad-supported streaming services look like the future of video consumption as OTT and linear TV merge with the rise of FAST services.
Adrian Pennington
television
December 1, 2022

Discovery Phase: The Dream of a Universal Content Search

A new Hub survey shows viewers are sapped by content saturation, with more than half calling for improved universal listing services.
Adrian Pennington
5G smart cities
January 25, 2023

Mobile Video By the Numbers: Data, Downloads and “House of the Dragon”

The mobile streaming industry is experiencing a download boom, with hours spent on mobile phones peaking at a record 4.1 trillion in 2022.
Jennifer Wolfe
February 22, 2023

What’s Next for Live Streamed “Experiences”?

Electronic musician deadmau5 talks about pioneering live music streams in a recent keynote session with Streaming Media.
Adrian Pennington
Jenna Ortega as Wednesday Addams in “Wednesday,” Cr. Netflix © 2022
February 6, 2023

What We Can Learn From 2022’s Most-Streamed Content

Original drama and film content continues to drive audiences to streaming services, according to Nielsen’s end-of-year research.
Adrian Pennington
“The Watchful Eye” follows Elena Santos, a young woman with a complicated past, maneuvering her way into working as a live-in nanny for an affluent family in Manhattan. She quickly learns that everyone in the mysterious building has deadly secrets and ulterior motives. What they don’t know, however, is that Elena has some shocking secrets of her own. “The Watchful Eye” premieres January 30 on Freeform and streams on Hulu.
January 24, 2023

Audiences Are Heading to FAST, But Will the Ad Dollars Follow?

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.
Adrian Pennington
Park Eun-bin plays Woo Young-woo in the Netflix series “Extraordinary Attorney Woo”
December 14, 2022

Why Does K-Content Resonate With Audiences Worldwide?

South Korea content, or “K-content,” is on the rise in the global streaming marketplace, with female-centric K-dramas leading the way.
Adrian Pennington
data streaming video SVOD AVOD
December 29, 2022

Say Hello to HVOD, Your Current and Future Streaming Business Model

Watching a movie on Netflix is a passive one-way lean back experience watching high quality video which we all love, right? Wrong. Millennials want interactive social connection and if SVODs don’t offer it… well they’ve been warned.
Adrian Pennington
streaming video SVOD AVOD
September 20, 2022

Ad Revenue and Audience Realities: How the Streaming Market Has Shifted

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.
Adrian Pennington
Penn Badgley in season four of “You,” courtesy of Netflix
January 20, 2023

What’s Next for Streaming? (It’s All About the ARPU, Baby)

How streamers can use the lessons learned from the past year in 2023 to help rebound from recent subscriber losses and stock price declines.
Adrian Pennington
television TV
October 11, 2022

What Streaming Audiences View and Value (and What They Absolutely Do Not)

Streaming is now a vital part of nearly all Americans’ content diets. Yet, what viewers choose to watch, and where, differs greatly based on age.
Adrian Pennington
creator economy ”Golconda,” by René Magritte 1953 by oddsock is licensed under CC BY 2.0. View a copy of this license.
August 28, 2022

Platforms Are Using Audiences as a New Means of Distribution (and Here’s Why That’s a Problem)

It might be called the creator economy but creators fuel it rather than drive it, and as long as that’s the case creators lack control.
Adrian Pennington