- AI tools are being incorporated into the software suites of tech giants like Adobe and Microsoft.
- This process is broadening the opportunity into what creative technologist Paul DelSignore calls “Creativity As A Service.”
- While illustrators are nervously watching the rise of text-to-image transformers rapidly improve, the filmmakers, musicians, videographers and 3D artists are keeping an eye on AI-to-media generators coming soon.
2022 was the year when the AI art revolution began, and there’s no sign of it slowing down.
What started as creating some cool fantasy sci-fi artwork to show off on social media is now spreading to the production of magazine covers, stock art, photography and poster designs.
AI is still considered a threat to anyone employed in creating imagery, music, video, the written word — the list only continues to grow — but the general feeling is that it’s only those who don’t adapt and treat AI as a collaboration tool who will lose out.
“Some artists use AI as a means of inspiration, composing in different styles and formats to help foster new artistic ideas,” Paul DelSignore, a self-described creative technologist, shares on his Medium blog. “Other artists collaborate with AI art via mixed media, either inputting their own art and using AI for remixing, or starting with AI generative art and editing the output. Creative Inpainting is becoming a sophisticated new art method.”
A plethora of new tools are being launched to help artists create with AI. These now include the co-opting of AI art tools into the software suites of tech giants. In the process, this collaboration is further broadening the opportunity into what DelSignore is calling, “Creativity As A Service.”
Microsoft is integrating DALL-E 2 into its products, adding it to their Azure OpenAI Service. Azure is already offering OpenAI deep learning models such as GPT-3.
Google’s Colab notebooks include AI art creation. Meta has showcased their generative AI, Make-A-Video. Adobe introduced new AI features that operate across the Adobe Experience Cloud, Creative Cloud and Document Cloud.
DelSignore is reminded of when Instagram started including artistic filters and, suddenly, everybody’s photos became more interesting.
“Adobe’s tagline is ‘creativity for all’ and I think that’s what AI is going to bring to the masses. AI will elevate creativity for everyone. Those who are already working as creatives, and who have spent the time to learn their craft, will excel even more with AI.”
He’s a fan, suggesting that artists will begin “stretching the boundaries of what seemed impossible and creating new kinds of art forms.”
Next, Listen to This
Even with AI-powered text-to-image tools like DALL-E 2, Midjourney and Craiyon still in their relative infancy, artificial intelligence and machine learning is already transforming the definition of art — including cinema — in ways no one could have ever predicted. Gain insights into AI’s potential impact on Media & Entertainment in NAB Amplify’s ongoing series of articles examining the latest trends and developments in AI art
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- Are AI Art Models for Creativity or Commerce?
- In an AI-Generated World, How Do We Determine the Value of Art?
- Watch This: “The Crow” Beautifully Employs Text-to-Video Generation