By Craig Johnston, TV Tech
Much has changed in the three years since the industry last gathered for NAB Show, Sony Electronics President, Imaging Products & Solutions–Americas President Theresa Alesso noted in opening the company’s NAB Show press event.
“In many ways, the global pandemic has acted as an accelerant for great progress,” Alesso said. “We’ve seen an increased demand for high-quality content, a rapid expansion of streaming platforms and a shift to remote production workflows.
“I’d like to start with virtual production, which uses the combined power of cinematic cameras like our VENICE 2, in-camera visual effects and video walls like our Crystal LED,” she added. “This brings together the worlds of virtual reality and practical production in real time.”
Sony showed its VENICE 2, featuring a new 8.6K full-frame CMOS image sensor, internal X-OCN and 4K Apple ProRes 4444 and 442 HQ recording with a smaller body. Another key feature of VENICE 2 is its ability to enable a cinematic look. Paired with the original VENICE and the HDC-F5500, Sony is building out its portfolio of cameras for cinematic storytelling.
With its new HDC-3200 camera, Sony is building out its portfolio and filling in the gaps with a more affordable 4K system, ensuring users have an option that provides all they need without paying for capabilities that aren’t required.
Because the cloud is increasingly important in providing secure accessibility, Sony has continued enhancing its Ci Media Cloud Services through additions like the Workflow app for automating VFX pulls to create a more valuable solution for multiple applications.