FAST Channels and Furious Growth
Today | 2:30-3:30 p.m.
FAST TV is a rapidly growing business. 2022 revenues for the U.S. market were roughly $4 billion and are projected to triple over the next five years. Leaders in the industry will talk about their strategies to harness the worldwide audience’s appetite for free, ad-supported TV. Panelists will discuss programmatic challenges and opportunities, how to effectively utilize targeted advertising, and how to build infrastructure quickly.
Panelists include Amy Kuessner, executive vice president of Content Strategy and Global Partnerships, Paramount Streaming; Adam Lewinson, chief content officer, Tubi; Jim Packer, president of Worldwide Television Distribution, Lionsgate; and Bill Rouhana, chairman and CEO, Chicken Soup for the Soul Entertainment. The session will be moderated by Dade Hayes, business editor, Deadline.