Everyone is talking about new ways of making money. Blockchain. Cryptocurrencies. NFTs. There’s a lot of chatter about how Web 3 is going to usher in the Creator Economy. Are these buzzwords — or the future?
These terms can be baffling to anyone who’s not in the loop — and how exactly can the media and entertainment industry cash in on this latest gold rush?
This Investopedia article explains what all of these words actually mean.
And you can check out our IC infographic for an overview of how intelligent content could help with the all-important bottom line.
Take a deep dive into this guide for enterprising usages for AI in the media and entertainment industry.
Here’s an objective look at what some of these trends might mean for our industry.
But it’s not just about cashing in and making a quick buck out of weird and wonderful meme auctions — and not everyone is convinced this is a brave new world. This is what Keanu Reeves thinks about it all.
Admittedly, it does seem like it could be a whole load of fuss about literally nothing…
But what if we could us all this amazing new technology to help streamline the often time-consuming and money-hungry production process, from beginning to end, therefore cutting costs and increasing profit margins?
Artificial intelligence and machine learning can process and analyze huge amounts of data to help us work more efficiently. Automation can help produce more content to meet demand. And blockchain technology can be used to track transactions and assets, therefore making them work harder to put (actual) money in your pocket.
Here’s some insight into intelligent content’s streamlining capabilities and what it means for adding value.
Traditional processes and structures were not designed to meet the huge need for constant streams of entertainment expected by today’s consumers. We need workflows that are smart, fast and innovative. We need to embrace the world of intelligent content to reorganize and modernize the way we work.
Now, go down this streamline-themed rabbit-hole for more on this subject…
- Here are some predictions about where this latest disruption is trending.
- Is automating content creation a good thing?
- Content automation in news and media might be the next big thing.
- Explore how blockchain can help the M&E industry.
- Using blockchain to streamline royalty payments and other applications.
- Making captioning a whole lot quicker, easier and cheaper.
There is no doubt that intelligent content is innovating our industry, opening it up to a wider field of creators and allowing new talent and fresh ideas to reach an ever-hungry audience, desperate to find highly original and entertaining content.
What is intelligent content? Designed to be used for multiple purposes across multiple platforms and technologies, intelligent content is media that is rich with data and metadata, enabling us to find, reuse and endlessly adapt it. Learn how intelligent content can boost your bottom line with these expert insights curated from the NAB Amplify archives:
- Your Business in 2025 Is Data-Driven, Right? (Right?)
- Smaller, Smarter Data Needed to Train and Scale AI
- Intelligent Content Creation Inspires, Accelerates, Energizes — and Cuts Costs
- Watch This: How Intelligent Content Advances Creativity
- Intelligent Content Kickstarts Your Creativity and Challenges You to Be Better at Your Job
The direct-to-consumer nature of the internet and the volume of devices which consumers use to watch video makes for a constantly evolving landscape and more means of making money with your content. It is also providing new ways to add more value to your brand by creating additional content like NFTs, giving fans new ways to connect with your material. As consumers demand more — and a more personalized experience — innovators are creating new and original personalized platforms and channels to fulfil those desires.
Let’s talk about NFTs.
Nonfungible tokens are digital currency that link to a digital or physical asset like a piece of art, video, film, sporting event etc. They can allow viewers and fans to own a unique thing that relates to their favorite shows, films and brands. Here’s a nutshell summary of NFTs for beginners.
All of this means that your brand, your idea, your story can exist above and beyond the original media. It’s the new spin-off magazine, trading cards, collectible merchandising. In fact, early NFTs mimicked the familiar trading card model.
Remember when we all first got excited about 360 viewing and websites to accompany TV series and movies? This is like that, but for the 21st Century.
The best way to understand what NFTs might mean for the media and entertainment industry is to go down…
This NFT-focused rabbit-hole for a mind-blowing journey into the previously unknown.
- Are NFTs the shake-up the entertainment industry needs?
- Some theories and predictions for how NFTs might change film and TV.
- The Masked Singer launched NFT collectibles.
- Are movies and streaming the next frontier for NFTs?
- Hollywood is getting in on the NFT act with Scorcese producer Niels Juul at the digital helm.
- Some indie filmmakers are starting to look to NFTs as a new source of funding.
- But are NFTs a practical new way to fund short films?
- Check out this list of NFT projects that are being turned into movies.
- Squid Game is combining gaming and NFTs to reinvigorate interest in the series.
- YouTube has also climbed on the NFT bandwagon.
- Learn more about NFTs in gaming.
- And of course, here’s a guide for how to mint NFTs.
It’s not all about NFTs though.
Dive into this innovation-themed rabbit-hole for more on the subject…
- ITV and John Lewis pioneered a new approach by creating a shop in Fortnite to reach audiences for the 2021 series.
- How blockchain can help creators monetize and protect their content.
- Explore platforms for monetizing video content.
- How much can you actually make from posting content on TikTok?
- Check out these start-ups helping creators to make money from their content.
- Here’s an in-depth look at emerging platforms.
- How sporting organizations can get added value from their content on social media.
Intelligent content is empowering creatives to take greater ownership of their brands, their content and how they reach audiences. It is also empowering consumers to take control of what they watch and how.
Smart technology allows viewers to find and pay for the content they want, when they want it. Creators can use search engine optimization to increase followers and reach. Existing content archives can easily be repurposed and recycled to find a new audience. AI can help improve on-screen diversity visibility. The Internet of Things can aid in connectivity. And, of course, the ultimate tool of the Creator Economy, Web 3, will enable everyone to own and be properly compensated for their content as well as their time and data.
Shall we go down a quick Web 3 rabbit-hole?
- An overview of Web 3 and what it means.
- Is Web 3 breaking down barriers?
- Mixing entertainment, education and gaming — any prize is possible.
- Web 3 innovations across the media spectrum.
- Could a Metaverse movie night become ‶a thing?″
Add to all of that the clever and original ways that even big-name celebrities can use to take back ownership of their image, get direct payment for their time, personalize content and build relationships with their fans.
The landscape is changing to give the power back to the content creators as opposed to the gatekeepers of broadcast and streaming. If you’re smart you can find ways to make all this work for your bank balance.
And now this empowerment-focused rabbit-hole…
- Is blockchain going to help newcomers break down the doors of the industry?
- How celebrities and the infamous can make money by engaging with fans on Cameo.
- The importance of better personalization.
- Consider how AI could improve on-screen diversity.
- Addressing diversity to reap additional gains.
- Technology and the future of entertainment.
- A brief overview of what the Internet of Things actually is.
- What the Internet of Things means for media and entertainment.
- There’s never been a better time for IoT in sports, media and entertainment.
The future is already here for media and entertainment and those who are quick off the mark and find clever ways of making it work for them stand to cash in.
With the whole world able to create content and get it out, we have to think about how we stand out and make our content and brands work harder. It’s short-sighted to merely see our content as broadcast-able video, film, music etc. What else can it be? How can you squeeze more worth out of it? What will your audience be willing to pay for extras?
With tech having come so far since the early days of the internet, there’s probably not much chance that we’ll end up with horribly, clunky examples of TV and film online tie-ins like these from the ’90s.
But you never know, perhaps we’ll all be looking back in 20 years at the hilarious examples of NFTs that we all thought were super edgy and innovative. It’s doubtful anyone made any real money from those tie-in websites, but there is no doubt people are making money in this brave new world for media and entertainment. It’s our job to work out how.
Continue the deep dive with this cool things rabbit hole and join the debate.
- SNL gives us a fun and entertaining guide to NFTs (kind of):
- Some advice for making your content work harder.
- How to make money as a content creator.
- A comprehensive overview of how to market your content for the best ROI.
- Cameo’s Top 20 stars from 2021.
- Predictions from 2010 about Internet TV and Web 3. Did they get it right?
- The insane future of Web 3 and the Metaverse.
- You can now attend courses on the Metaverse and Web 3.0. If you know about these things there is money to be earned, both by utilizing your knowledge and teaching others.
- You can make money playing video games.
- And here are some ridiculous NFTs that we might just look back on and think that the world lost its actual mind.