AI Amplified: Artificial Intelligence and Its Potential for Media & Entertainment

July 29, 2024

What the 8K OTT Tests at the Olympics Signal to Broadcasters

Organized by OBS and Intel, this test will aim to show how live 8K signals can be compressed using VVC/ H.266 and sent with minimal latency over the internet.

Adrian Pennington

July 24, 2024

Could GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)

A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.

Jennifer Wolfe

July 23, 2024

AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans

At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.

Jennifer Wolfe

July 23, 2024

AI at the 2024 Paris Games: Transforming the Olympics Broadcast

Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.

Jennifer Wolfe

July 21, 2024

Good AI Is Ethical AI: Everyone in M&E Needs to Experiment (Everyone!)

“It's actually really important for all of us as a community to use the half-baked technology and participate in its development.”

Emily M. Reigart

July 21, 2024

Good AI Is Ethical AI: The Media & Entertainment Industry Has to Check Itself

“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.

Emily M. Reigart

July 14, 2024

Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)

It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.

Emily M. Reigart

July 5, 2024

Now in 2024, Futurist Ray Kurzweil Does Not Play When It Comes to the Singularity

Ray Kurzweil tightened his timeline for reaching “the singularity,” reflecting technological advances that are bringing us much closer to AGI.

Emily M. Reigart

July 5, 2024

What Would Have to Happen for GenAI to Take Over Hollywood? So Glad You Asked.

Labor relations, legal issues, and a lack of knowledge about filmmaking will all stall the adoption of GenAI by Hollywood, says Doug Shapiro.

Jennifer Wolfe

June 30, 2024

Here’s Where We Are With AI Superintelligence and, Follow-Up, Why Everyone Is Super Worried

AI researcher Leopold Aschenbrenner says only a handful of insiders truly grasp the magnitude of the changes on the horizon.

Adrian Pennington

June 24, 2024

This Is Not a Test: How OBS Prepped Its Tech for Paris 2024 (Practice, Practice, Practice)

Virtual production, AI and digital outreach are some of the new and expanded innovations delivering coverage of the Paris Olympic Games.

Adrian Pennington

June 24, 2024

Guess Who Decides the Role of AI in Hollywood? Oh Yeah, You, a Human.

A new report surveys the current state of generative AI in Media & Entertainment, finding overwhelming interest or active use in process.

Adrian Pennington

June 17, 2024

Let’s Just Consider the Practical Applications of AI in Broadcast for a Minute

Applied ethically, AI could create a production optimization opportunity for the industry, according to a panel of execs at NAB Show 2024.

Adrian Pennington

June 17, 2024

Ethan Mollick Envisions the Possibilities for AI and Absolutely Zero Involve Robot Overlords

“If you haven't had an existential crisis about it, you probably haven't really experienced AI,” says “Co-Intelligence” author Ethan Mollick

Amplify Content Team

June 17, 2024

How Do You Determine the Real Value of AI for M&E? Choose Your Fighter.

Media & Entertainment industry experts discuss/debate AI’s evolving role and impact on creativity, jobs, fair use and ethical issues.

Jennifer Wolfe

June 13, 2024

Will the Creator Economy Become a Confluence of UGC and GenAI?

Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Jennifer Wolfe

June 11, 2024

Digital Humans: How Hollywood Is Readying for Replicants

Executives from Soul Machines and Wild Capture debate the case for photoreal, full-body synthetic humans

Adrian Pennington

June 11, 2024

Digital Humans Are Becoming the Face of the Computer… Interface

“Utilizing digital humans integrated with AI helps to bridge the gap between technology [and] people,” says Rob Sims, CEO at Sum Vivas

Adrian Pennington

June 10, 2024

Digital Humans Are Alive in the Online World (and Multiplying Faster Than You Think)

Digital humans are about to radically transform communication, and could help humanize virtual interactions and online communities.

Adrian Pennington

June 10, 2024

Joan Is Awful (But Accurate): How Does “Black Mirror” Always Anticipate What’s Next for AI?

Creator Charlie Brooker says that most of the series conceits are examples of him “worrying out loud” about the state of the world.

Amplify Content Team

June 10, 2024

Renard Jenkins: This Is How GenAI Will Transform Media and Entertainment. (Don’t Freak Out.)

Every part of the content creation and distribution process will be affected by AI. But don’t think about it as replacement.

Emily M. Reigart

June 6, 2024

Robert Tercek and Peter Csathy: When It Comes to Media and AI, Copyright Law Is Never an Open and Shut Case

Amid a raft of contentious AI lawsuits, media expert Peter Csathy debates tech entrepreneur Robert Tercek about major copyright issues.

Adrian Pennington

June 4, 2024

Doug Shapiro Has Four Scenarios for GenAI in Hollywood (and Honestly, None of Them Are Awesome)

Analyst Doug Shapiro explains how the rapid advancement of GenAI video applications make AI more of a threat than an opportunity to studios.

Adrian Pennington

June 4, 2024

Luma Partners: Big Tech Is Supercharging AI (and Challenging Traditional Media in the Process)

Big Tech’s resources vastly exceed those of traditional media, Luma Partners contends, resulting in an almost unbeatable advantage with AI.

Adrian Pennington

June 3, 2024

Broadcast Workflows Now Work… Differently: Changes With Cellular Transport, Cloud Vs. On-Prem, Actual AI Contribution

Haivision’s 2024 tech trends report explores broadcast trends including the increased use of cellular networks, 5G adoption, AI, and more.

Adrian Pennington

May 20, 2024

The Real Deepfake Problem Is That Nobody Believes Anything Anymore

Concern about deepfakes is rising, particularly around political messaging, but attempts to divorce fiction from fact may be doomed.

Adrian Pennington

May 20, 2024

Madonna’s a Material Girl Living (Performing) in a GenAI World

Madonna's Celebration Tour content director Sasha Kasiuha says generative AI was key to creating visuals for the performances.

Emily M. Reigart

May 20, 2024

Consider Generative AI as a Catalyst for Growth: It’s a Matter of When, Not If

Businesses will employ GenAI to enhance content quality, gain a competitive edge, and scale expertise without reducing the workforce.

Jennifer Wolfe

May 9, 2024

Ernst & Young: Media Leaders Are Betting on AI and M&A for That Competitive Edge

A new survey from consulting firm Ernst & Young finds that media executives are bullish on both generative AI and mergers & acquisitions.

Jennifer Wolfe

May 8, 2024

Jan Ozer: AI Codecs Require Some Exacting Evaluation

Streaming video expert Jan Ozer says AI-powered compression technologies can deliver benefits but buyers need to test claims by vendors.

Adrian Pennington

May 7, 2024

What Are the Superpowers in AI Post Software?

Post tool vendors believe AI will be most effective at speeding up some of the more tedious and time-consuming aspects of content creation.

Adrian Pennington

May 7, 2024

Paramount CTO Phil Wiser: AI for Personalization, Yes — Screenwriting, Not So Much

Paramount Global is trialing AI in a number of different areas including speeding up the way the company analyses thousands of scripts.

Adrian Pennington

May 4, 2024

Previs to Post: The AI Tools to Upgrade (and/or Automate) Your Workflow

From previs through post-production, NAB Amplify rounds up some of the most popular AI tools for professional content creators.

Adrian Pennington

April 30, 2024

Here’s Some Good News: Broadcasters Are Actually Optimistic About AI

News orgs are on their guard against AI-generated deepfake news stories, but they’re also keen to adopt AI tools to save time and money.

Adrian Pennington

April 28, 2024

We Need Copyright Laws for AI in Hollywood, But There Are… Issues

Despite 16 high-profile cases, US courts will struggle to find legal precedents that clearly apply in the battle between GenAI and creators.

Adrian Pennington

April 28, 2024

Who’s Going to Intervene When It’s Creators Vs. Big Tech’s AI?

Generative AI developers are using copyrighted material to train their LLMs, but new legislation in the EU and the US could change that.

Adrian Pennington

April 28, 2024

What Is (and Will Be) Generative AI’s Impact on the Creator Economy?

New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies.

Jennifer Wolfe

April 26, 2024

Why AI Is Going to Make for a Very “Messy” Election Year

MIT Technology Review publisher and CEO Elizabeth Bramson-Boudreau shares the journal’s latest assessment of the state of AI.

Adrian Pennington

April 24, 2024

AI Is Definitely Changing (But Not Destroying) Hollywood (Yet)

Generative AI is slowly creeping into film and TV production, but isn’t yet good enough to auto-generate an entire feature from scratch.

Adrian Pennington

April 24, 2024

When It Comes to Creativity, Humans and Machines Can Co-Exist (But It Won’t Always Be Easy)

Adobe’s AI expert Brooke Hopper says artificial intelligence and art can coexist if the machines are fed on verified and non-biased data.

Adrian Pennington

April 24, 2024

What Happened to the Promise of Our Internet Utopia?

Technology critic Paris Marx argues that the benefits of the internet are eroding, and the AI boom is only accelerating their demise.

Adrian Pennington

April 19, 2024

What Could/Should Be the Role of AI in the Newsroom?

Broadcast news executives discuss the threat and the promise of new AI technologies and how they are best co-opted into the newsroom.

Adrian Pennington

April 16, 2024

Futuri Research: Human-AI Broadcasting Is About to Start a Beautiful Friendship

A new study on the role of AI in media offers an unprecedented look into how audiences perceive and interact with AI-driven content.

Jennifer Wolfe

April 11, 2024

The Human-Machine-AI Symphony of Storytelling

The 2024 NAB Show will be a stage for a remarkable performance – a symphony of human creativity, machine power and AI, says BEIT Chair Ling Ling Sun.

Ling Ling Sun

April 10, 2024

How to Think About AI in Entertainment and Not Short Circuit

The 2024 NAB Show brings together senior media practitioners to discuss where AI has found its place (and where it hasn't) in media pipelines.

Adrian Pennington

April 10, 2024

Caleb Ward: The Possibility and Probability of AI Filmmaking, Part 1

Curious Refuge CEO Caleb Ward is a strong believer in generative AI’s potential to democratize creativity... but he knows there are issues.

Emily M. Reigart

April 10, 2024

Caleb Ward: The Possibility and Probability of AI Filmmaking, Part 2

“It's very important for people to be having conversations about the impacts of AI tools” on the industries and workers, says Caleb Ward. 

Emily M. Reigart

April 9, 2024

How AI Is Advancing Personalized Video Content

NAB SVP of Emerging Tech John Clark sat down with Viaccess Orca CTO Alain Nochimowski to discuss how generative AI will change content personalization.

Emily M. Reigart

April 6, 2024

AI Can Improve Production Workflows (But Not Replace Genuine Creativity)

Strada co-founder and CEO Michael Cioni highlights the transformative potential of “utility AI” in automating mundane production tasks.

Adrian Pennington

April 5, 2024

Co-Opting AI to Streamline Costs and Supercharge Creativity

Production tool Cuebric uses generative AI to generate photoreal environments in an instant and far more affordably than current methods.

Adrian Pennington

April 5, 2024

Creator Economy Amplified: AI Tools for Creators

From automating mundane tasks to amplifying creative innovation, artificial intelligence is transforming the creator economy.

Jennifer Wolfe

April 1, 2024

How Generative AI Can Allow You (a Human) to Rethink Your Entire Marketing Strategy

BCG's Jessica Apotheker says marketers should “strategically reskill” to effectively utilize generative AI.

Emily M. Reigart

March 31, 2024

Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)

Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.

Adrian Pennington

March 31, 2024

Quality AI Models Don’t Have to Include Controversial or Copyrighted Content, Right? Right?

Leaders at Adobe have tied the company’s future to building generative AI products without scraping copyrighted data from the internet.

Adrian Pennington

March 28, 2024

AI Is Changing Advertising in All the Ways

The death of cookies presents challenges for the industry, but deep learning algorithms can still deliver strong performance.

Adrian Pennington

March 27, 2024

Court Is in Session: The People vs. AI vs. Creativity

Get ready to witness the trial of the century as AI faces charges for Conspiracy to Conformity in Content Creation.

Amplify Content Team

March 27, 2024

Generative AI Could Leave Users Holding the Bag for Copyright Violations

GenAI has been hailed for its transformational potential, but questions about intellectual property and copyright protection persist.

Amplify Content Team

March 27, 2024

GenAI Is Good for Artists, So What’s the Problem?

OpenAI executive Peter Deng explores the role of humans in the age of artificial intelligence in a provocative talk at SXSW.

Adrian Pennington

March 24, 2024

Don’t Treat AI Like Pandora’s Box, Warns Jaron Lanier

Computer scientist and VR pioneer Jaron Lanier explores revolutionary proposals for understanding, leveraging, and safeguarding AI.

Adrian Pennington

March 24, 2024

How XR and AI Can Deliver True Transmedia Storytelling

Designer, strategist and worldbuilder Rachel Joy Victor employs “spatial economics” to explore how AI can revolutionize storytelling.

Adrian Pennington

March 24, 2024

Don’t Put Profit Before Ethics, SMPTE’s Renard Jenkins Warns AI Developers

“It’s not just about the tool in the sense of helping the creative,” says Jenkins. “It really is about the impact that it has.”

Adrian Pennington

March 24, 2024

FOX CTO Melody Hildebrandt: Why Broadcasters Need to Take the Lead With AI

FOX CTO Melody Hildebrandt is spearheading efforts to address the challenges posed by deepfakes and AI-generated misinformation.

Adrian Pennington

March 14, 2024

Amy Webb’s 2024 Technology Predictions: Yes, They Include a Lab-Made Human-Machine AI-Brain

AI, bio-technology, and a burgeoning ecosystem of interconnected wearable devices are converging, the Future Trends Institute predicts.

Adrian Pennington

March 13, 2024

Both Consumers and Creators Need to Take Responsibility for AI Content

Adobe CEO Shantanu Narayen discusses how the company is incorporating AI to assist creators and its work to tackle misinformation.

Adrian Pennington

March 13, 2024

What’s a Scenario Where AI Destroys Hollywood, But Builds It Anew?

The radical production efficiencies afforded by generative AI will either collapse the content creation industry or crack it wide open.

Adrian Pennington

March 11, 2024

NAB Show Amplified: Generative AI’s Impact on Content Production

Leading AI and computer-vision researcher Dr. Hao Li will dive into the cutting-edge world of generative AI during his keynote presentation at the opening session of the 2024 NAB BEIT Conference

Amplify Content Team

March 11, 2024

Navigating the Creator Economy: AI Video Generators for Social Content

Learn about the most recent AI-powered video generation tools designed to improve and speed business and marketing communications.

Adrian Pennington

March 11, 2024

We’ve Been Here Before: AI Promised Humanlike Machines – in 1958

In 1958, the room-size Perceptron was hailed as a precursor to fully conscious machines that could walk, talk, see, write, and reproduce.

Amplify Content Team

March 11, 2024

What Role Should M&E Take in AI Ethics? A Big One

A new SMPTE report explores the ethical implications around AI and the need for datasets to help develop future media-related applications.

Adrian Pennington

March 9, 2024

What Happens If (When) You Open AI’s Black Box?

Tech guru Jaron Lanier argues that we may need to adopt a new perspective to understand the strengths and limitations of AI.

Adrian Pennington

March 4, 2024

A Framework for the Future of M&E: The Developments We Can Expect

Media industry consultant Doug Shapiro provides a framework for studying the value flow between creators, intermediaries and consumers.

Adrian Pennington

March 4, 2024

Tag, Search, Serve: What You Need to Know About Analytical AI

Look out for a new breed of AI tools for post-production that can tag, search and serve audio-visual assets with human-like intuition.

Adrian Pennington

March 4, 2024

The Creative Possibilities for AI Script Generators

From crafting compelling narratives to refining and optimizing every word, AI has taken center stage in the content production process.

Adrian Pennington

March 2, 2024

Generative “Eno” Documentary Reshapes the Film for Every Viewing

“Eno,” about the career of famed musician and visual artist Brian Eno, is billed as the world’s first generative cinematic documentary.

Adrian Pennington

March 1, 2024

To What Extent Can AI Distort Democracy?

Some experts warn of AI leading to a deluge of misinformation, especially on social media, while others find these fears largely overblown.

Adrian Pennington

February 23, 2024

What is Sora? Inside the New Generative AI Tool That Could Transform Video Production

OpenAI’s new text-to-video generative AI tool Sora could transform video production while also amplifying disinformation risks.

Amplify Content Team

February 22, 2024

AI Solutions for Climbing (Captioning) the Content Mountain

AI’s transcription capabilities are expected to expand over time, but currently AI transcription technology is not without its limitations.

Adrian Pennington

February 22, 2024

OpenAI’s Sora: It’s the Beginning or the End of Video and Either Way It’s a Big Deal

OpenAI shares a first glimpse at its new generative AI text-to-video tool Sora, which instantly generates videos from just a line of text.

Adrian Pennington

February 20, 2024

AI Video Generators: Is This the Year We’ll See Feature Films?

Led by Google Lumiere, a new wave of AI video generators coming to market bring long form-quality narrative video one step closer.

Adrian Pennington

February 20, 2024

Generative AI Could Impact Hollywood Like… Well, Like the Invention of the Camera

Attention is turning to how generative AI will be not just used in production but how it will transform every aspect of storytelling.

Adrian Pennington

February 18, 2024

How Apple Makes the “Business Case” for Vision Pro

Despite AR’s lack of sustained success in the enterprise market to date, many new apps for the Apple Vision Pro target business users.

Adrian Pennington

February 14, 2024

NAB Show and FMC Partner for AI Training and Certification Programs

NAB Show and FMC introduce digital and in-person AI training workshops and certifications, tailored for the M&E community. 

Amplify Content Team

February 11, 2024

These Are the Entertainment Industry Jobs That’ll Be Impacted by AI (Yes, Some for the Wrong Reasons)

Is your job is safe in the age of Gen AI? Your boss probably doesn’t think so, according to CVL Economics’ study on AI's impact on M&E jobs.

Emily M. Reigart

February 7, 2024

The Vision Pro Is One Step Removed From Reality — Is That a Bad Thing?

Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.

Adrian Pennington

February 4, 2024

What Consumer Technologies Could (Will) Change Media and Entertainment?

What does 2024 have in store for the media and entertainment industry? Lori H. Schwartz and Boaz Ashkenazy have some thoughts.

Emily M. Reigart

February 4, 2024

The Algorithm Abides: Have You Noticed a Certain… Sameness in Society?

Kyle Chayka considers the origins and inadvertent consequences of a society that consumes content via algorithmically driven newsfeed.

Emily M. Reigart

February 4, 2024

Reining in AI Means Figuring Out Which Regulation Options Are Feasible

Policymakers must understand the costs and benefits of AI regulation before enacting legislation, urges Purdue University’s Saurabh Bagchi.

Amplify Content Team

January 31, 2024

Watch This: Refik Anadol, “AI Is an Extension of My Mind”

One of contemporary art's most innovative creators, Anadol considers generative AI as his artistic collaborator.

Amplify Content Team

January 30, 2024

It’s the Remix: Sarah Sze and the Role of AI in Art

Sarah Sze shares her perspective on the intersection of generative AI and the fine arts, as well as how we should think about AI as creators.

Amplify Content Team

January 28, 2024

Deepfakes, Disinformation, Data Leaks: Being Online Is… Not Great

The WEF highlights AI-generated mis- and disinformation as the main issue impacting global politics and security over the next two years.

Adrian Pennington

January 28, 2024

Redefine the Future of AI Content Delivery: Join Us February 29 for the (Second) NABiQ Live Challenge!

NAB Amplify’s “NABiQ Deep Dive” live workshop series continues with “Redefine the Future of AI Content Delivery” on February 29.

Amplify Content Team

January 28, 2024

This Is Actually a Very Self Aware AI-Generated Documentary

British filmmaker Alan Warburton’s short film “The Wizard of AI” explores the wonder and panic that artists face with generative AI.

Jennifer Wolfe

January 28, 2024

How to Protect Your Data Privacy: A Digital Media Expert Provides Steps You Can Take

Media scholar Nathan Schneider explains why data privacy is crucial and lays out steps for achieving it in our increasingly connected world.

Amplify Content Team

January 23, 2024

Generative AI for Content Creation: The (First) NABiQ Live Challenge

NAB Show introduces “NABiQ Deep Dive,” a series of virtual challenges and live workshops leading up to the in-person event in Las Vegas.

Amplify Content Team

January 23, 2024

Is This New Era of Spatial Computing Really… New? Or Are We Just Remaking the Metaverse?

Spatial computing has been adopted by Apple to describe its latest “wearable,” Vision Pro. But there are those wondering if this isn't the metaverse by another name.

Adrian Pennington

January 21, 2024

Navigating the Visual (and, By Extension, Ethical) Landscape of Generative AI

AI has a visual plagiarism problem, raising legal challenges and the urgent need for industry collaboration in ethical AI development.

Jennifer Wolfe

January 17, 2024

Hollywood and GenAI: I Think (Hope) This Is the Beginning of a Beautiful Friendship

Amid fears over the use of generative AI in Hollywood, artificial intelligence seems less likely to replace humans than to assist them.

Adrian Pennington

January 16, 2024

AI Concerns: Copyrights, Costs and, Of Course, Apocalyptic Consequences

The MIT Technology Review’s Will Douglas Heaven poses key questions to bear in mind as the generative AI revolution unfolds in 2024.

Adrian Pennington

January 10, 2024

AI Is Here — and Everywhere: Researchers Look at the Challenges for 2024

Researchers look ahead and anticipate the issues AI developers, regulators and everyday consumers are likely to face in 2024.

Amplify Content Team

January 7, 2024

Can Content Credentials Can Defeat Deepfakes (in Elections and Beyond)?

To counter the threat of deepfakes, media companies are making moves to embed news-related video and still images with authenticity tags.

Adrian Pennington

January 4, 2024

Jaron Lanier: Is Data Dignity the Answer for Regaining “Control” of AI?

Technologist Jaron Lanier argues that reconceiving AI as a social collaboration opens up new strategies for long-term economics and safety.

Adrian Pennington

January 1, 2024

AI’s Authenticity Problem

Merriam-Webster's Peter Sokolowski says 2023 represented “a kind of crisis of authenticity.” It's easy to point to AI's role.

Amplify Content Team

December 26, 2023

The Polarized Perceptions of Our AI Future

There's a debate about the future of AI, between “doomers” who only see death and “accelerationists” who preach AI utopianism.

Adrian Pennington

December 15, 2023

Misinformation Experts Explain Why and How You Can Develop the Power to Resist Deepfake Videos

Two misinformation experts explain why you’re not that good at detecting fake videos and how you can develop the power to resist them.

Amplify Content Team

December 10, 2023

Deloitte Anticipates 2024 Will Be a “Transitional” Year for Generative AI

Deloitte’s annual Technology, Media and Telecoms report highlights generative AI, sustainability and monetization in its preview of 2024.

Cristina Clapp

December 10, 2023

Survey Says: In 2024, Gen AI Will Aid Creativity, Hurt Authenticity

An increase in creativity will be AI’s biggest impact on the creator economy, say 30% of content creators polled by video platform Artlist.

Emily M. Reigart

December 10, 2023

AI for M&E: Things Are Going to Get Complicated

Battle lines will be drawn in case law, proprietary versus open-source technology, and Hollywood studios versus everyone else.

Adrian Pennington

December 7, 2023

Bring Your Own AI (BYOAI) If You’re Planning to Transform the Workplace

Industry analyst Forrester predicts wide adoption of bring-your-own-AI (BYOAI) tools, with organizations struggling to manage the impact.

Adrian Pennington

December 1, 2023

Taryn Southern: AI Is Your Full Stack Creative Team and You’re the Director

Content creator and AI artist Taryn Southern shares practical tips for using AI to transform the creative process and your storytelling.

Adrian Pennington

December 1, 2023

ChatGPT Turns 1: The AI Chatbot’s Success Says as Much About Humans as Technology

Throughout this breakout year, ChatGPT has revealed the power of a good interface and the perils of hype, and it has sown the seeds of a new set of human behaviors.

Amplify Content Team

November 28, 2023

Jaron Lanier: We Need AI Regulation and Data Provenance (ASAP)

Tech visionary and Microsoft "Prime Unifying Scientist" Jaron Lanier calls for regulation in AI, in the interest of society... and Big Tech.

Adrian Pennington

November 20, 2023

Does the Biden AI Executive Order Raise Red Flags for M&E?

The White House’s directive to create “standards and best practices for detecting AI-generated content and authenticating official content” is important for creators and media companies to keep an eye on.

Emily M. Reigart

November 19, 2023

Russell Wald: How We Could/Should Manage AI Media

Calls for national regulation of AI is growing amid a looming Presidential election and fears that more deepfake videos will be unleashed.

Adrian Pennington

November 18, 2023

How AI Reunited The Beatles for “Now and Then”

The “new” Beatles song “Now and Then” utilized the same AI technology that director Peter Jackson employed for documentary “Get Back.”

Adrian Pennington

October 26, 2023

Virtual Influencers: Meet the AI-Generated Figures and Your New Online “Friends”

In the future, digital influencers can captivate millions of adoring fans while offering unparalleled customization and 24/7 availability.

Amplify Content Team

October 4, 2023

How M&E and AI Are (Cautiously, Conscientously) Making It Work

A panel of industry experts discuss practical use cases for AI, and how to relieve potential fears associated with the technology.

Adrian Pennington

September 5, 2023

AI Scores in the Top Percentile of Creative Thinking (No, Seriously)

Blending novelty and utility, generative AI is closer to human creativity than you think, argues University of Montana professor Erik Guzik.

Amplify Content Team

April 18, 2023

Connectivity and Transmission: 5G Creates Opportunities for Broadcasters and Producers

The 2023 NAB Show to spotlight the impact of 5G today and in the future, with a focus on new opportunities for broadcasters and producers.

NAB Show Daily

April 18, 2023

Virtual Worlds: Adoption of Advanced Technologies Could Change Immersive Storytelling

Immersive Storytelling keynote session at NAB 2023 will explore what’s next for virtual reality, augmented reality and extended reality.

Jennifer Wolfe

April 18, 2023

Artificial Intelligence Makes Itself Seen (and Heard) in Radio

Futuristic capabilities of this disruptive technology raise expectations and job fears

NAB Show Daily

April 18, 2023

New Normal, Work/Life Balance: Remote Production Is Here to Stay

The benefits of remote production to news and sports include reduced equipment, personnel requirements.

NAB Show Daily

April 18, 2023

FCC, NAB Set Initiative to Finish Shift to ATSC 3.0

FCC Chairwoman Jessica Rosenworcel said the commission will work with NAB on ways to complete the change to ATSC 3.0.

Cristina Clapp

April 18, 2023

Despite Challenges, NAB Chief LeGeyt Says Next 100 Years Look Positive

In his welcome address, CEO LeGeyt says broadcast TV and radio have a street-level edge in media ‘arms race.’

NAB Show Daily

April 18, 2023

‘We Are Broadcasters’ Awards Set for Today

NAB Show award winners will take the Main Stage in North Hall today for the “We Are Broadcasters” awards ceremony.

NAB Show Daily

April 17, 2023

Immersive Technology Lands in the Spotlight Via the Metaverse

Growth to take off as virtual interfaces transition from tech toys into tech tools

NAB Show Daily

April 17, 2023

Streaming Consolidation Continues: Live Sports Keeps Linear TV in the Mix

Amid continuing streaming consolidation, Parks Associates reports that 88% of US internet homes had at least one OTT subscription service.

NAB Show Daily

April 17, 2023

Virtualization from Automation to Delivery: With a Bit of Caution, Radio Navigates the Cloud

Radio is becoming more familiar with “the cloud,” though its ultimate role remains unsettled.

NAB Show Daily

April 17, 2023

Intelligent Advertising: Broadcasters Turn to Tech to Maximize Ad Revenue

Technology has changed the way viewers consume content, leading NAB Show exhibitors to offer solutions for maximizing advertising revenue.

Jennifer Wolfe

April 17, 2023

On the Main Stage: FAST Channels and Furious Growth

“FAST Channels and Furious Growth” on The Main Stage at the 2023 NAB Show features Amy Kuessner, Adam Lewinson, Jim Packer and Bill Rouhana.

NAB Show Daily

April 17, 2023

Continuing Expansion of NextGen TV Brings New Opportunities

Television broadcasters yet to put NextGen TV on the air can prepare by taking advantage of the numerous ATSC 3.0 happenings at NAB Show.

NAB Show Daily

April 17, 2023

On the Main Stage: NAB Show Welcome

Today's welcome session includes remarks from NAB leadership and a "Fireside Chat" with NAB President and CEO Curtis LeGeyt.

NAB Show Daily

April 17, 2023

On the Main Stage: A Conversation with Brett Goldstein

Goldstein is a co-executive producer and writer on “Ted Lasso” and co-created and executive produces the new hit series “Shrinking.”

NAB Show Daily

April 17, 2023

How “The Lord of the Rings: The Rings of Power” Is Advancing Cloud-Based Collaboration

VFX producer Jesse Kobayashi showcased the cloud-based workflow for “The Lord of the Rings: The Rings of Power” at NAB Show.

NAB Show Daily

April 17, 2023

What It Takes to Translate a Game to a Series: Production and Post on “The Last of Us”

NAB Show 2023 draws standing-room only audience for “American Cinema Editors Presents HBO’s ‘The Last of Us’” panel discussion.

NAB Show Daily

April 16, 2023

NAB Show — A Reflection of Change and a ‘Catalyst for Changes to Come’

The industry gathers to celebrate the NAB Show centennial designed around the curated content pillars Create, Connect and Capitalize.

NAB Show Daily

April 16, 2023

On The Main Stage: A Case Study — Color and Finishing in the Cloud

VFX producer Jesse Kobayashi will showcase the cloud-based workflow for “The Lord of the Rings: The Rings of Power” at the 2023 NAB Show.

NAB Show Daily

April 16, 2023

The Many Paths on the Road to Personalization

NAB Show’s Intelligent Content Experiential Zone spotlights content personalization, automated production and using data to engage viewers.

NAB Show Daily

April 16, 2023

Going Green: Media and Entertainment Shines a Spotlight on Sustainability

The 2023 NAB Show spotlights sustainability efforts throughout the Media & Entertainment industry with a series of specially curated events.

NAB Show Daily

April 16, 2023

CineCentral Explores the Craftsmanship of Production

At the 2023 NAB Show, Central Hall’s CineCentral zone is dedicated to the craftsmanship of Hollywood filmmaking

NAB Show Daily

April 16, 2023

On the Main Stage: How to Win an Oscar with a Fully Remote Creative Team

The creative team behind the Oscar-winning animated short “The Boy, the Mole, the Fox, and the Horse” to take The Main Stage at NAB 2023.

NAB Show Daily

April 16, 2023

Radio Happenings: Radio Finds a New Home in the West Hall

The 2023 NAB Show provides an all-in-one, centralized location for radio broadcasters in the Broadcast District located in West Hall.

NAB Show Daily

April 16, 2023

Are Voice Assistants and Subscriptions the Future of the Car Dashboard?

Voice assistants will be a key feature in future automotive designs, with Alexa, Siri and other voice assistants all hitching a ride.

NAB Show Daily

April 9, 2023

Tools, Immersive Content and Data Power the Future of the Industry

Tools, immersive content and data power the industry’s future, with more attendees expected for NAB Show’s 100th anniversary celebration.

NAB Show Daily

April 9, 2023

The M&E Industry From Around the World Gathers in Vegas

Global M&E industry converges in Vegas for NAB Show 2023, where international attendees and exhibitors benefit from key advantages.

NAB Show Daily

April 9, 2023

Show Opening, Tech and Awards Take Main Stage

Show opening, technology, and traditional and inaugural industry awards recognizing excellence to take the Main Stage at NAB Show 2023.

NAB Show Daily

April 9, 2023

Guided Tours Explore Content Management Solutions

New guided tours allow 2023 NAB Show attendees to learn more about data management, production solutions and the evolution of video.

NAB Show Daily

April 26, 2022

Download the NAB Show Daily’s Digital Edition for Tuesday, April 26

NAB President and CEO Curtis LeGeyt on taking the “reigns of this great association”

NAB Show Daily

April 26, 2022

Byron Allen: Broadcasters Can Lead the Way

Entertainment Studios chief excited about industry developments.

NAB Show Daily

April 26, 2022

Is Remote Production Here to Stay?

Flexibility, cost-efficiency and work-life balance are among benefits.

NAB Show Daily

April 26, 2022

Broadcasters Look for “Clarity of Fit” in New Infotainment Systems

Ensuring radio is integrated into Google’s open-source Android Automotive system is a priority.

NAB Show Daily

April 26, 2022

Media, Meta and More with Caroline Beasley

Caroline Beasley, CEO of Beasley Media Group, sits down for a one-on-one conversation with NAB’s John Clark, executive director, NAB PILOT.

NAB Show Daily

April 26, 2022

Rosenworcel: “We’ve Turned the Volume Down and Ramped Up the Activity”

Touts agency’s bipartisan approach in first appearance before broadcasters as FCC chair

NAB Show Daily

April 26, 2022

Radio Leaders: “We’re Just Getting Started”

Audacy, iHeart Media chiefs weigh in on medium’s extended relevance

NAB Show Daily

April 26, 2022

NAB Chief LeGeyt Stresses Local Broadcast’s Role in Difficult Times

President/CEO outlines four key points he seeks to make with lawmakers

NAB Show Daily

April 25, 2022

Download the NAB Show Daily’s Digital Edition for Monday, April 25

Convention opens with renewed energy and new hall

NAB Show Daily

April 25, 2022

Fireside Chat with FCC Chairwoman Jessica Rosenworcel

FCC Chairwoman Jessica Rosenworcel and NAB President and CEO Curtis LeGeyt will sit down for a fireside chat at the 2022 NAB Show.

NAB Show Daily

April 25, 2022

8K Is Already Transforming Video Production

Few consumers own 8K sets but producers are already successfully using 8K technologies to improve TV, film, event and sport production

NAB Show Daily

April 25, 2022

Radio Studios Sparkle in 2022

AoIP and other tech supports configurability, remote work and streamlining

NAB Show Daily

April 25, 2022

CEO Keynote: Transforming Radio in the Audio Renaissance

Audacy’s David Field and iHeartMedia’s Bob Pittman discuss how the radio industry has transformed at NAB 2022.

NAB Show Daily

April 25, 2022

5G Technology Goes Way Beyond Better Cellphone Service

Learn how “5th-gen” wireless tech pairs with broadcasting.

NAB Show Daily

April 25, 2022

NAB Show Welcome

NAB President & CEO Curtis LeGeyt to share his first-ever State of the Broadcast Industry remarks on Monday, April 25 at the 2022 NAB Show.

NAB Show Daily

April 25, 2022

Grass Moves Media Production Forward With AMPP, AWS

Grass Valley announces multiyear strategic collaboration with AWS, real-time rendering for the GV Agile Media Processing Platform.

NAB Show Daily

April 25, 2022

Streaming Is Vital Yet Complicated, PBS Exec Ira Rubenstein Says

Local public broadcasters bring important content to OTT platforms

NAB Show Daily

April 25, 2022

Super Bowl LVI Kicked Off a Bright Future for Live Cine Production

Historic halftime show marked camera technology’s first use at the big game.

NAB Show Daily

April 25, 2022

Sony Rolls With Pandemic-Era Changes

“We’ve seen an increased demand for high-quality content, a rapid expansion of streaming platforms and a shift to remote production workflows.”

NAB Show Daily

April 25, 2022

Sinclair, USSI Charge Up 3.0 Datacasting Trial

Sinclair Broadcast Group teaming with USSI Global on a datacasting trial to deliver video and data to electronic vehicle charging stations.

NAB Show Daily

April 24, 2022

Download the NAB Show Daily’s Digital Edition for Sunday, April 24

Download the NAB Show Daily’s Digital Edition for Sunday, April 24

NAB Show Daily

April 24, 2022

The 2022 NAB Show Brings the Media Community Back Together

Convention to reflect the industry’s evolution and offer guidepost to what lies ahead.

NAB Show Daily

April 24, 2022

Merging Reality with Fantasy: Virtual Production & Visual Effects on HBO Max’s “Our Flag Means Death”

Sam Nicholson, ASC and VFX supervisor David Van Dyke break down how the pirate world of “Our Flag Means Death” was brought to life.

NAB Show Daily

April 24, 2022

Creative Camera Conversations: “Nightmare Alley”

The Society of Camera Operators will present an in-depth discussion on the making of “Nightmare Alley” at the 2022 NAB Show.

NAB Show Daily

April 24, 2022

Trends in Radio Take Center Stage

Attendees will find abundance of curated programming focused on opportunities and challenges.

NAB Show Daily

April 24, 2022

Exhibits Tackle “Intelligent Content” With Media Personalization

AWS, MediaKind, Microsoft and Veritone are anchoring the space in the West Hall.

NAB Show Daily

April 24, 2022

The NAB Achievement in Broadcasting Awards

NAB will present the 2021 and 2022 NAB Achievement in Broadcasting Awards.

NAB Show Daily

April 24, 2022

AR, VR, XR and MR Create New Realms for Production

From sports coverage to the lecture hall, new options abound.

NAB Show Daily

April 24, 2022

Women and Minorities Land Positions Through Programs, Opportunities

Hiring diverse talent brings new viewpoints, strategies.

NAB Show Daily

April 17, 2022

Download the NAB Show Daily’s Digital Preview Edition

Get a first look: View or download the NAB Show Daily’s Digital Preview edition.

NAB Show Daily

April 15, 2022

Live Demos, How-Tos and Research Illustrate Industry Trends

NAB Show exhibit floor offers more opportunities for attendees to gain knowledge and sharpen skills than ever before.

March 27, 2022

Quantum Computing Is Coming (To You) (Yes, You, a Member of the Media & Entertainment Industry)

New applications for quantum computing could include turbo-charged recommendation algorithms and maybe even an entire Pixar movie.

Adrian Pennington

April 24, 2024

AI Is Definitely Changing (But Not Destroying) Hollywood (Yet)

Generative AI is slowly creeping into film and TV production, but isn’t yet good enough to auto-generate an entire feature from scratch.

Adrian Pennington

April 24, 2024

When It Comes to Creativity, Humans and Machines Can Co-Exist (But It Won’t Always Be Easy)

Adobe’s AI expert Brooke Hopper says artificial intelligence and art can coexist if the machines are fed on verified and non-biased data.

Adrian Pennington

April 24, 2024

What Happened to the Promise of Our Internet Utopia?

Technology critic Paris Marx argues that the benefits of the internet are eroding, and the AI boom is only accelerating their demise.

Adrian Pennington

March 31, 2024

Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)

Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.

Adrian Pennington

March 31, 2024

Quality AI Models Don’t Have to Include Controversial or Copyrighted Content, Right? Right?

Leaders at Adobe have tied the company’s future to building generative AI products without scraping copyrighted data from the internet.

Adrian Pennington

March 28, 2024

AI Is Changing Advertising in All the Ways

The death of cookies presents challenges for the industry, but deep learning algorithms can still deliver strong performance.

Adrian Pennington

March 9, 2024

What Happens If (When) You Open AI’s Black Box?

Tech guru Jaron Lanier argues that we may need to adopt a new perspective to understand the strengths and limitations of AI.

Adrian Pennington

March 11, 2024

What Role Should M&E Take in AI Ethics? A Big One

A new SMPTE report explores the ethical implications around AI and the need for datasets to help develop future media-related applications.

Adrian Pennington

March 11, 2024

We’ve Been Here Before: AI Promised Humanlike Machines – in 1958

In 1958, the room-size Perceptron was hailed as a precursor to fully conscious machines that could walk, talk, see, write, and reproduce.

Amplify Content Team

March 2, 2024

Generative “Eno” Documentary Reshapes the Film for Every Viewing

“Eno,” about the career of famed musician and visual artist Brian Eno, is billed as the world’s first generative cinematic documentary.

Adrian Pennington

March 4, 2024

Tag, Search, Serve: What You Need to Know About Analytical AI

Look out for a new breed of AI tools for post-production that can tag, search and serve audio-visual assets with human-like intuition.

Adrian Pennington

March 4, 2024

The Creative Possibilities for AI Script Generators

From crafting compelling narratives to refining and optimizing every word, AI has taken center stage in the content production process.

Adrian Pennington

February 22, 2024

OpenAI’s Sora: It’s the Beginning or the End of Video and Either Way It’s a Big Deal

OpenAI shares a first glimpse at its new generative AI text-to-video tool Sora, which instantly generates videos from just a line of text.

Adrian Pennington

February 23, 2024

What is Sora? Inside the New Generative AI Tool That Could Transform Video Production

OpenAI’s new text-to-video generative AI tool Sora could transform video production while also amplifying disinformation risks.

Amplify Content Team

February 23, 2024

What is Sora? Inside the New Generative AI Tool That Could Transform Video Production

OpenAI’s new text-to-video generative AI tool Sora could transform video production while also amplifying disinformation risks.

Amplify Content Team

February 20, 2024

AI Video Generators: Is This the Year We’ll See Feature Films?

Led by Google Lumiere, a new wave of AI video generators coming to market bring long form-quality narrative video one step closer.

Adrian Pennington

February 20, 2024

Generative AI Could Impact Hollywood Like… Well, Like the Invention of the Camera

Attention is turning to how generative AI will be not just used in production but how it will transform every aspect of storytelling.

Adrian Pennington

February 20, 2024

AI Video Generators: Is This the Year We’ll See Feature Films?

Led by Google Lumiere, a new wave of AI video generators coming to market bring long form-quality narrative video one step closer.

Adrian Pennington

February 18, 2024

How Apple Makes the “Business Case” for Vision Pro

Despite AR’s lack of sustained success in the enterprise market to date, many new apps for the Apple Vision Pro target business users.

Adrian Pennington

February 18, 2024

Apple Vision Pro’s Proposition: Live in a Digital World, Not the Real One

Can Apple Vision Pro merge the digital and material worlds, or does it only succeed in putting the conflict into higher resolution?

Adrian Pennington

February 14, 2024

NAB Show and FMC Partner for AI Training and Certification Programs

NAB Show and FMC introduce digital and in-person AI training workshops and certifications, tailored for the M&E community. 

Amplify Content Team

February 15, 2024

What’s Driving the AI-Era of Audience Engagement Join Us March 28 for an NABiQ Live Learning Session

Join the Capitalize community for NABiQ Deep Dive: Drive the AI-Era of Audience Engagement on NAB Amplify, scheduled for March 28 at 1 p.m.

Amplify Content Team

February 11, 2024

These Are the Entertainment Industry Jobs That’ll Be Impacted by AI (Yes, Some for the Wrong Reasons)

Is your job is safe in the age of Gen AI? Your boss probably doesn’t think so, according to CVL Economics’ study on AI's impact on M&E jobs.

Emily M. Reigart

February 7, 2024

The Vision Pro Is One Step Removed From Reality — Is That a Bad Thing?

Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.

Adrian Pennington

February 4, 2024

Reining in AI Means Figuring Out Which Regulation Options Are Feasible

Policymakers must understand the costs and benefits of AI regulation before enacting legislation, urges Purdue University’s Saurabh Bagchi.

Amplify Content Team

February 4, 2024

The Algorithm Abides: Have You Noticed a Certain… Sameness in Society?

Kyle Chayka considers the origins and inadvertent consequences of a society that consumes content via algorithmically driven newsfeed.

Emily M. Reigart

January 31, 2024

Watch This: Refik Anadol, “AI Is an Extension of My Mind”

One of contemporary art's most innovative creators, Anadol considers generative AI as his artistic collaborator.

Amplify Content Team

January 28, 2024

Deepfakes, Disinformation, Data Leaks: Being Online Is… Not Great

The WEF highlights AI-generated mis- and disinformation as the main issue impacting global politics and security over the next two years.

Adrian Pennington

January 30, 2024

It’s the Remix: Sarah Sze and the Role of AI in Art

Sarah Sze shares her perspective on the intersection of generative AI and the fine arts, as well as how we should think about AI as creators.

Amplify Content Team

January 28, 2024

How to Protect Your Data Privacy: A Digital Media Expert Provides Steps You Can Take

Media scholar Nathan Schneider explains why data privacy is crucial and lays out steps for achieving it in our increasingly connected world.

Amplify Content Team

January 28, 2024

This Is Actually a Very Self Aware AI-Generated Documentary

British filmmaker Alan Warburton’s short film “The Wizard of AI” explores the wonder and panic that artists face with generative AI.

Jennifer Wolfe

January 28, 2024

Redefine the Future of AI Content Delivery: Join Us February 29 for the (Second) NABiQ Live Challenge!

NAB Amplify’s “NABiQ Deep Dive” live workshop series continues with “Redefine the Future of AI Content Delivery” on February 29.

Amplify Content Team

January 23, 2024

Is This New Era of Spatial Computing Really… New? Or Are We Just Remaking the Metaverse?

Spatial computing has been adopted by Apple to describe its latest “wearable,” Vision Pro. But there are those wondering if this isn't the metaverse by another name.

Adrian Pennington

January 21, 2024

Navigating the Visual (and, By Extension, Ethical) Landscape of Generative AI

AI has a visual plagiarism problem, raising legal challenges and the urgent need for industry collaboration in ethical AI development.

Jennifer Wolfe

January 17, 2024

Hollywood and GenAI: I Think (Hope) This Is the Beginning of a Beautiful Friendship

Amid fears over the use of generative AI in Hollywood, artificial intelligence seems less likely to replace humans than to assist them.

Adrian Pennington

January 9, 2024

What AI Can Do for the Creator Economy

“I really see the potential for creators to use AI to allow them to do more, be more creative, become superheroes,” says Jim Louderback.

Emily M. Reigart

January 16, 2024

AI Concerns: Copyrights, Costs and, Of Course, Apocalyptic Consequences

The MIT Technology Review’s Will Douglas Heaven poses key questions to bear in mind as the generative AI revolution unfolds in 2024.

Adrian Pennington

January 4, 2024

Jaron Lanier: Is Data Dignity the Answer for Regaining “Control” of AI?

Technologist Jaron Lanier argues that reconceiving AI as a social collaboration opens up new strategies for long-term economics and safety.

Adrian Pennington

January 1, 2024

AI’s Authenticity Problem

Merriam-Webster's Peter Sokolowski says 2023 represented “a kind of crisis of authenticity.” It's easy to point to AI's role.

Amplify Content Team

December 26, 2023

The Polarized Perceptions of Our AI Future

There's a debate about the future of AI, between “doomers” who only see death and “accelerationists” who preach AI utopianism.

Adrian Pennington

December 26, 2023

Is It Technology Dread or Imminent Apocalypse? (Both?) Asking Sam Esmail

The writer-director discusses his new “disaster” movie, “Leave the World Behind,” that explores our over-reliance on technology.

Adrian Pennington

December 15, 2023

Misinformation Experts Explain Why and How You Can Develop the Power to Resist Deepfake Videos

Two misinformation experts explain why you’re not that good at detecting fake videos and how you can develop the power to resist them.

Amplify Content Team

December 7, 2023

Bring Your Own AI (BYOAI) If You’re Planning to Transform the Workplace

Industry analyst Forrester predicts wide adoption of bring-your-own-AI (BYOAI) tools, with organizations struggling to manage the impact.

Adrian Pennington

December 10, 2023

Deloitte Anticipates 2024 Will Be a “Transitional” Year for Generative AI

Deloitte’s annual Technology, Media and Telecoms report highlights generative AI, sustainability and monetization in its preview of 2024.

Cristina Clapp

December 10, 2023

Survey Says: In 2024, Gen AI Will Aid Creativity, Hurt Authenticity

An increase in creativity will be AI’s biggest impact on the creator economy, say 30% of content creators polled by video platform Artlist.

Emily M. Reigart

December 10, 2023

AI for M&E: Things Are Going to Get Complicated

Battle lines will be drawn in case law, proprietary versus open-source technology, and Hollywood studios versus everyone else.

Adrian Pennington

December 1, 2023

ChatGPT Turns 1: The AI Chatbot’s Success Says as Much About Humans as Technology

Throughout this breakout year, ChatGPT has revealed the power of a good interface and the perils of hype, and it has sown the seeds of a new set of human behaviors.

Amplify Content Team

December 1, 2023

Taryn Southern: AI Is Your Full Stack Creative Team and You’re the Director

Content creator and AI artist Taryn Southern shares practical tips for using AI to transform the creative process and your storytelling.

Adrian Pennington

December 1, 2023

ChatGPT Turns 1: The AI Chatbot’s Success Says as Much About Humans as Technology

Throughout this breakout year, ChatGPT has revealed the power of a good interface and the perils of hype, and it has sown the seeds of a new set of human behaviors.

Amplify Content Team

November 28, 2023

Jaron Lanier: We Need AI Regulation and Data Provenance (ASAP)

Tech visionary and Microsoft "Prime Unifying Scientist" Jaron Lanier calls for regulation in AI, in the interest of society... and Big Tech.

Adrian Pennington

November 12, 2023

How Creators Are Upgrading Their Workflows With AI

Elena Piech, creative producer at ZeroSpace, shows how AI can allow you to “do more of the creative decision making.”

Adrian Pennington

November 18, 2023

How AI Reunited The Beatles for “Now and Then”

The “new” Beatles song “Now and Then” utilized the same AI technology that director Peter Jackson employed for documentary “Get Back.”

Adrian Pennington

November 19, 2023

Russell Wald: How We Could/Should Manage AI Media

Calls for national regulation of AI is growing amid a looming Presidential election and fears that more deepfake videos will be unleashed.

Adrian Pennington

November 20, 2023

Does the Biden AI Executive Order Raise Red Flags for M&E?

The White House’s directive to create “standards and best practices for detecting AI-generated content and authenticating official content” is important for creators and media companies to keep an eye on.

Emily M. Reigart

November 7, 2023

Are Virtual Anchors Heading to Your Local News Broadcast?

Defiance Media’s Marc Scarpa shares his company’s approach to creating a custom virtual news Anchor, Raxana.

Adrian Pennington

November 8, 2023

Techo-Optimism Is Great… Oh, Until It Isn’t

Marc Andreessen’s “Techno-Optimist Manifesto” advocates that we should all view technology as a force for pure good. People have concerns.

Adrian Pennington

November 5, 2023

With Documentaries, Deepfakes Can Be Used for… Good?

Deepfake technologies are starting to be used for documentaries and advocacy work, presenting filmmakers both opportunities and challenges.

Emily M. Reigart

November 12, 2023

How Creators Are Upgrading Their Workflows With AI

Elena Piech, creative producer at ZeroSpace, shows how AI can allow you to “do more of the creative decision making.”

Adrian Pennington

November 5, 2023

When It Comes to M&E Technology, Let’s Separate “Hot” and “Hype”

A report compiled by Caretta Research finds buyers increasingly selective about new developments, focusing instead on creating efficiencies.

Adrian Pennington

November 5, 2023

Scott Belsky: How AI Will Impact Media’s “Core and Periphery”

Whether you’re excited by or wary of the potential for AI, you’re trying to parse how it will change work. Adobe’s Scott Belsky takes that on.

Emily M. Reigart

October 30, 2023

AI Will Be the Most Impactful Technology in 2024, Say Global CTOs (and Pretty Much Everyone Else)

In 2024, AI applications and algorithms that can optimize data, perform complex tasks, and make decisions with human-like accuracy will be used in diverse ways, the study finds.

Adrian Pennington

October 29, 2023

From Pixels to Profits: How Virtual Influencers are Rewriting the Rules of Fame, Commerce and Authenticity, Part 1

As digital screens become more embedded in our daily lives, the line between the virtual and the tangible is becoming increasingly blurred.

Jennifer Wolfe

October 30, 2023

From Pixels to Profits: How Virtual Influencers are Rewriting the Rules of Fame, Commerce and Authenticity, Part 2

Disrupting industries from e-commerce to marketing to pop music, virtual influencers continue to rake in followers and profits.

Jennifer Wolfe

October 29, 2023

Yes, It’s Time to Think/Talk About Technology in 2024

Are we the last generation to make decisions about AI? Gartner offers 10 predictions for technology in 2024 (and beyond).

Adrian Pennington

October 29, 2023

Peter Csathy: It’s Time to “Generate” Your AI Game Plan

Futurist Peter Csathy warns that the Big Tech companies will make the most money with AI, while retaining most of the power and control.

Adrian Pennington

October 4, 2023

How M&E and AI Are (Cautiously, Conscientously) Making It Work

A panel of industry experts discuss practical use cases for AI, and how to relieve potential fears associated with the technology.

Adrian Pennington

October 23, 2023

What Do AI and the 15th-Century Printing Press Have in Common? Actually, A Lot

The disruptive force of AI could be as transformative to democratic institutions as the printing press, argues policy expert Samuel Hammond.

Jennifer Wolfe

October 22, 2023

Majority Report: How Do We Monitor AI?

Russell Wald at Stanford’s Institute for Human-Centered AI argues for regulation that provides safeguards but doesn’t stifle innovation.

Adrian Pennington

October 22, 2023

Dave McKean: Generative AI Creates “Stuff” (Not Art)

Many creatives have been struggling over generative AI. Dave McKean went one step further: He wrote a book as he processed how this would change his work and our society. 

Emily M. Reigart

October 10, 2023

AI Is “Dumb” and Humans Wield the Worrying Power (Say MIT and Stanford Researchers)

MIT’s Daniela Rus explains, “AI can give us a lot of benefits, but the same benefits can empower supervillains.”

Adrian Pennington

October 10, 2023

Here’s Your Virtual Anchor for the Nightly News

Marc Scarpa, the founder and CEO of Defiance Media, shares his company’s approach to creating custom virtual news anchor Raxana.

Adrian Pennington

October 10, 2023

Will AI Kill Our Creativity? It Could — If We Don’t Start to Value and Protect the Traits That Make Us Human

Will GenAI tools like DALL-E help us survive and thrive as a creative species, or are they the death knell of creativity as we know it?

Amplify Content Team

October 1, 2023

How Data Management and Curation Power Generative AI

Data management is the key to producing the most effective and legal outcomes with generative AI, according to Raghvender Arni at AWS.

Adrian Pennington

September 19, 2023

Should We Learn to Stop Worrying and Love AI? Ummm, Actually… Experts Say No.

AI experts have concerns about people’s and society’s well-being but also expect benefits in health care, scientific advances and education.

Adrian Pennington

September 11, 2023

The Everyday Benefits of Automation for Post

Post-production consultant Jeff Greenberg reviews AI-assisted post-production tools to revolutionize your video and music editing process.

Adrian Pennington

September 8, 2023

Is AI Opening Doors for Creatives or Devaluing Art (or Both?)

AI “makes it so that anyone who has an interest in the process can” be a digital storyteller, says Doc Rock. He thinks that's good for humanity.

Emily M. Reigart

September 24, 2023

A Cyborg and a Centaur Walk Into an Office…

The most effective AI users fall into two camps: cyborgs and centaurs, navigating “the jagged frontier of AI,” according to a study from HBR and BCG.

Emily M. Reigart

September 24, 2023

Understanding Why (Many) Humans Won’t Trust AI

The inner workings of AI systems are impenetrable, Mark Bailey argues, making them fundamentally unexplainable and unpredictable.

Amplify Content Team

August 29, 2023

How Will This All Work? The Impact of Generative AI on Media Technologies

Industry experts explore how generative AI is revolutionizing media technology, from data use to real-time ad creation.

Jennifer Wolfe

August 22, 2023

AI and the (Near) Future of Work

AI is a given for our future, but neither positive nor negative impacts are a foregone conclusion. We still have many choices to make about GenAI.

Emily M. Reigart

August 22, 2023

ChatGPT and Other Language AIs Are Nothing Without Humans

Georgia Tech sociologist John P. Nelson explains how countless hidden people contribute to the magic of ChatGPT and other language AIs.

Amplify Content Team

August 17, 2023

Will Our Deepfake Fears Be Realized in 2024?

We've been warned this day would come: Believable synthetic reanimations, also known as deepfakes, have entered the political arena.

Emily M. Reigart

August 17, 2023

AI and the Future of the Creative Industries

Thrown into sharp relief by the Hollywood strikes, the debate over human creativity versus generative AI has become a battleground.

Jennifer Wolfe

August 14, 2023

A Cinema Scholar Explains How AI is Upending the Movie and TV Business

Holly Willis, professor of cinematic arts at USC, explains the impact of fears over artificial intelligence on the Hollywood strikes.

Amplify Content Team

August 9, 2023

AI Imaging Tools to Refine and Define (But Not Replace) Your Work

Fine art photographer Angela Andrieux demonstrates how to use AI tools to sharpen and up-res still photos or pull detail out of the shadows.

Adrian Pennington

August 7, 2023

Accelerating Innovation with Advertising Intelligence

The AWS ebook Accelerating Innovation with Advertising Intelligence shows how advertising and marketing technology customers use AWS to innovate faster with the broadest capabilities for compute, analytics and ML.

Amplify Content Team

August 4, 2023

Jon Radoff: Why Creativity Will Be Critical in an AI-Driven Society

Radoff explains his vision for putting creative power in the hands of everyone, not a handful of centralized gatekeepers.

Adrian Pennington

July 31, 2023

Futurists Agree “AI Won’t Be the Hollywood Version”

The speed at which AI is advancing has shocked most experts in the field, but others think our fear is misplaced and see cause for optimism.

Adrian Pennington

July 31, 2023

ChatGPT Tells All: “Predicting”/Prompting the Future of Media

The days of one-size-fits-all content are over, and by 2050 advanced algorithmic systems will drive media personalization to new heights.

Adrian Pennington

July 25, 2023

AI Is Everywhere: Where Did It Come From, Where Is It Going?

Video Learning Lab host and tech advocate Gary Adcock navigates the fast-paced evolution of AI, from chatbots to managing stock portfolios.

Jon Silberg

July 17, 2023

AI Copyright Law Is Complete Chaos But It Doesn’t Have to Be

The furor over AI obscures the fact that the issues the guilds are striking against can be decided with simple extensions to existing laws.

Jennifer Wolfe

September 15, 2023

AI Creative Summit: Your New Workflows, Our New Event

Aimed at empowering creatives, the AI Creative Summit will be held at NAB Show New York Oct. 24-25.

Amplify Content Team

July 17, 2023

AI Poses an Existential Threat … Just Not the Way You Think

AI isn’t likely to enslave us, says Nir Eisikovits of UMass Boston’s Applied Ethics Center, but it will take over many aspects of our lives.

Amplify Content Team

June 22, 2023

Sorry, AI: Intelligent Storytelling Still Requires Human Creativity

AI for production should be thought of and used as an assistant, according to technologist and “Fathead” producer Tom Thudiyanplackal.

Adrian Pennington

July 18, 2023

Ted Chiang: Who Has the Power to Determine AI’s Impact?

It isn’t AI sentience that poses a danger to humanity, says author Ted Chiang, but rather its ability to increase the power of capitalism.

Adrian Pennington

June 30, 2023

“The Frost:” An AI-Generated Film Created “With Human Artists”

“The Frost,” a new short film from Detroit-based Waymark, is being held up as one of the most impressive examples yet of generative video.

Adrian Pennington

July 10, 2023

So What Does Everyone Else Think About AI? (It’s the Beginning or the End or Both)

Amid ambivalence about the emerging technology, a new survey from The Verge and Vox Media shows broad support for US regulations on AI.

Adrian Pennington

June 22, 2023

Marc Andreessen: How I Learned to Stop Worrying and Love AI

Venture capitalist Marc Andreessen pens an optimistic 7,000-word manifesto on the transformative potential of artificial intelligence.

Jennifer Wolfe

June 6, 2023

AI for Media: The Future of Content Creation and Distribution

Google Cloud Media Leader Anil Jain leads a discussion of the latest advances in AI for media and how they are being used to improve the production, distribution, and monetization of content.

June 22, 2023

As AI Expands the Media Universe, We Are Going to Have a Ton of Data (Like, So Much Data)

A panel of industry experts explored how the latest AI applications are accelerating the content pipeline at the 2023 NAB Show.

Jennifer Wolfe

June 12, 2023

Can AI Can Replicate Human Creativity? (Yes and Then… Oh, No)

Is computational creativity possible? Artificial intelligence tools raise new questions about whether creativity is a uniquely human skill.

Amplify Content Team

June 13, 2023

AI Can Be An Awesome Creative Assistant, Here’s How

Artificial Intelligence has the potential to augment human creativity, aiding in rapid innovation through assistance in content creation.

Adrian Pennington

June 4, 2023

Hollywood Thinks AI Will Automate Workflows and Allow More Creativity… But Let’s Be Real

A new report examines the profound impact AI will have on film and TV production as its use increases.

Adrian Pennington

June 5, 2023

Here’s What’ll Happen When AI Gives Consumers Total Content Control

AI technology may soon allow consumers to generate infinite versions of hyper-realistic synthetic media, according to Cannes Next panelists.

Adrian Pennington

June 6, 2023

AI for Media: The Future of Content Creation and Distribution

Google Cloud Media Leader Anil Jain leads a discussion of the latest advances in AI for media and how they are being used to improve the production, distribution, and monetization of content.

June 4, 2023

How AI Is Already Democratizing Production and Post

A 2023 NAB Show session hosted by NAB Amplify talks up the benefits of AI as a tool to speed efficiencies in film production.

Adrian Pennington

May 29, 2023

Traditional Media Companies Aren’t “Computable,” and That’s Where AI Actually Poses a Threat

A new report from studio-funded thinktank ETC, “AI & Competitive Advantage in Media,” explores the impact of generative AI on the media.

Adrian Pennington

June 1, 2023

New Legislation on AI Creation

A Supreme Court ruling has major implications for generative AI platforms pushing the boundaries of copyright infringement and fair-use law.

Adrian Pennington

May 7, 2023

AI-Generated Commercials May Be Cursed Today, But Give the Tech a Minute

The first AI-generated ads and official AI-generated political campaign video herald dangers for which experts say we are absolutely not prepared.

Adrian Pennington

May 23, 2023

So What Do Audiences Think About the Use of AI in Hollywood?

A new survey finds streaming viewers largely support the WGA strike and are cautiously open to the use of AI in the entertainment industry.

Jennifer Wolfe

May 20, 2023

How Everyone (Not Just Tom Hanks) Can Maintain Control of Their Digital IDs

Hollywood stars can have their digital likenesses copyrighted and managed by talent agencies, but we should all control our own digital IDs.

Adrian Pennington

March 21, 2023

Yves Bergquist: No, AI Can’t Create a Film — But Here’s How Filmmakers Can Create With AI

While AI won’t likely replace many jobs in the foreseeable future, it’s going to increasingly become a part of the M&E industry’s workflows.

Adrian Pennington

May 23, 2023

So What Do Audiences Think About the Use of AI in Hollywood?

A new survey finds streaming viewers largely support the WGA strike and are cautiously open to the use of AI in the entertainment industry.

Jennifer Wolfe

May 7, 2023

The First Wave of AI Software for Production and Post

We’re seeing workflows and products shaped by the potential of neural networks, while creatives are starting to take advantage of AI tools.

Emily M. Reigart

April 7, 2023

AI for the Entertainment Industry: What Could Happen vs. What’s Actually Happening

While much of the potential impact of AI on entertainment is still hypothetical, creative guilds are taking steps to protect their members.

Adrian Pennington

May 6, 2023

Gary Vaynerchuk: AI Is Coming for You. Get Over It. Get Used to It.

Entrepreneur Gary Vaynerchuk offers a capitalist’s perspective on embracing change and how AI algorithms might take over the labor force.

Adrian Pennington

April 28, 2023

First Synthetic Media Summit Launches Online (and in LA) June 8

The Entertainment Technology Center at USC will host the inaugural Synthetic Media Summit in LA on June 8. The event promises to feature a range of experts and stakeholders working in the field of generative AI.

Amplify Content Team

April 2, 2023

The World Will Spend $154 Billion on AI This Year — Here’s How (and Why)

A new IDC Worldwide Artificial Intelligence Spending Guide forecast shows that global spending on AI will reach $300 billion in 2026.

Jennifer Wolfe

April 13, 2023

Harvard Business Review: Generative AI Will “Prompt” Big Problems for Netflix, YouTube and TikTok. Here’s How.

Generative AI streamers will output personalized content for billions of people at scale using text prompts created by individual users.

Adrian Pennington

April 7, 2023

Why It’s Time for Hollywood to Think Seriously About AI

After a cautious approach to generative AI, guilds and creators are becoming more vocal about limiting AI’s influence in entertainment.

Adrian Pennington

January 17, 2023

AI Generates an Endless, Customized Stream of Media (and You’re the Muse)

In the near-future, AI will be able to generate entire books, TV shows, movies and video games from scratch, tailored specifically for you.

Adrian Pennington

April 11, 2023

The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI

Yves Bergquist, director of ETC@USC’s AI & Blockchain in Media Project, on generative AI and what it means for the future of production.

Amplify Content Team

May 3, 2023

How Do You Gauge the Potential for Large Language Models?

The most promising research trends in Large Language Models (LLMs) offer a glimpse into the exciting developments that lie ahead.

Adrian Pennington

March 21, 2023

Actually, AI Is Also Great at Generating Chaos

While some people want to slow AI development down for risk assessment, this is an unlikely scenario among even the AI coding community.

Jennifer Wolfe

March 21, 2023

How AI Can Be Your (Capable) Creative Assistant

Executives at the 2023 South by Southwest conference urge users to consider AI tools as helpers for human activities such as brainstorming.

Adrian Pennington

April 21, 2023

The AI-Generated Search for Creativity Is About to Explode

AI will accelerate the ease of integrating, linking and combining creative content, exponentially scaling-up the number of creative actors.

Adrian Pennington

April 19, 2023

How AI Will Generate a New “Class of Generalists”

Signal and Cipher CEO Ian Beacraft says countless specialized AI tools will be developed, performing functions so we don’t have to.

Jennifer Wolfe

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

April 19, 2023

What Are the Human Implications of AI and Creativity?

A panel of artists discusses the “human” implications of generative AI and how AI impacts all of our jobs and lives in the creative arts.

Adrian Pennington

March 5, 2023

Jon Radoff: Why Creatives Should Get With the AI Program

Generative AI is disrupting the creation of art in all its forms, forcing commercial artists and other creatives to choose a side.

Adrian Pennington

February 18, 2023

Roundtable Discussion: How Will AI Impact Filmmakers and Other Creative Professionals?

What are the top concerns, questions and viewpoints surrounding the recent surge of available AI generative technologies?

Amplify Content Team

March 5, 2023

ChatGPT: Transformative Technology or Imminent Disaster (Why Not Both?)

ChatGPT poses a fundamental question about how generative artificial intelligence tools will transform the workforce for all creative media.

Adrian Pennington

May 9, 2023

What To Do If Your IP is Being Stolen By Generative AI

Existing laws have significant implications for the use of generative AI, and the courts are sorting out how these laws should be applied.

Adrian Pennington

March 26, 2023

Should Generative AI Be Held to the Same Copyright Laws as Human Creators?

An AI proponent refutes arguments that generative AI is unfair to creators but also acknowledges there are legitimate IP rights at stake.

Jennifer Wolfe

April 26, 2023

AI Copyright Law Must Also Account for the Creators/Users/Prompters

By keeping the interests of generative AI creator-users in mind, we can better arbitrate between what copyright should allow and prohibit.

Adrian Pennington

August 3, 2022

Everything Is Fake. This Makes It an Interesting Time for Media.

Synthetic media blurs the line between physical and digital environments, but will this mass social experiment have unintended consequences?

Adrian Pennington

December 1, 2022

How Synthetic Video Could Be the Future of Business

Artificial intelligence can help companies manage the increasing amount of video being shared, particularly among mobile-natives.

Adrian Pennington

February 12, 2023

How Synthetic Media Is Completely Changing … All Media

Synthetic media, sometimes referred to as “deepfake” technology, is already impacting the creative process for artists (and non-artists).

Adrian Pennington

October 2, 2022

Deepfake AI: Broadcast Applications and Implications

The use of deepfake AI as entertaining “content” prompts questions about the ethics of a technology that is increasingly harder to detect.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Adrian Pennington

March 18, 2023

Hollywood Needs More Human Intelligence When It Comes to AI

The global market for generative AI is expected to be worth more than $126 billion by 2031 with M&E driving a third of all growth.

Adrian Pennington

October 17, 2022

AI Can Produce Visuals We Can’t Even Imagine, So Maybe We Should Just… Enjoy It?

Artificial intelligence text-to-image tools are able to explore the realm of the improbable or unimaginable. So why are we limiting them?

Adrian Pennington

October 17, 2022

The One-Human, One-Machine Movie Studio: How AI Could Change Hollywood

Hollywood must embrace AI in order to cut production costs and boost creativity or wind up like Kodak, Nokia, Yahoo, Xerox and Blockbuster.

Adrian Pennington

September 1, 2022

When Your Kubrick AI Isn’t HAL… It’s Actually An AI Kubrick

AI is already so proficient at copying an artist’s work that it won’t be long before filmmakers need to protect themselves from plagiarism.

Adrian Pennington

November 26, 2022

“Kill Bill: Volume 3”? Now We Have an AI That Can Mimic Iconic Film Directors

Researchers trained an open-source procedural cinematography toolset Cine-AI to mimic human film auteurs like Quentin Tarantino and Guy Ritchie.

Adrian Pennington

January 5, 2023

Staring Into the AI Art Abyss

Culture risks being overrun by AI-generated images that merely repeat the past over and over, destroying our capacity as humans to connect.

Adrian Pennington

August 30, 2022

Thinking About AI (While AI Is Thinking About Everything)

A pair of artificial intelligence experts argue that reality has outpaced the available language and a more precise vocabulary is essential.

Adrian Pennington

February 12, 2023

Why Deepfakes Do a Number on Cybersecurity

Increasingly prevalent in politics and the entertainment industry in recent years, deepfakes now also threaten business and enterprise.

Adrian Pennington

February 12, 2023

How Prepared Are You for a Deepfake Attack?

As technology becomes more sophisticated, here's how companies can educate their staff about identifying deepfake activity.

Adrian Pennington

February 22, 2022

Smaller, Smarter is Data Needed to Train and Scale AI

Higher quality “data-centric AI” will allow Artificial Intelligence to scale much more quickly than today’s current rate.

Adrian Pennington

August 29, 2021

What’s the Endgame for AI?

Futurist Bernard Marr outlines the ethical challenges surrounding Artificial Intelligence, including biases, control, privacy and more.

Adrian Pennington

November 29, 2022

Machine Learning: How MoMA’s New AI Artwork Was Made (Trained)

“Refik Anadol: Unsupervised” uses an AI model trained on 180,000 artworks from MoMA’s collection to produce a stream of digital images.

Adrian Pennington

December 17, 2022

AI as An Art Form: Just Think of It as Creativity 2.0

With companies like Microsoft integrating AI tools such as DALL-E 2 into their products, “Creativity As A Service” has finally arrived.

Adrian Pennington