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Content Delivery Amplified: What Audiences Want and Watch

Everything you need to know about how audiences are consuming content, with research on and analysis of what viewers want, why they’re streaming the videos they are, and on which platforms.

data sports AI
Research

How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)

By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve.
Jennifer Wolfe
NAB Show

Using FAST to Make “Pop-Up” Live Productions Profitable

Cristina Clapp
TV television AI artificial intelligence
Analysis

Why TV and Streaming Are Going to Need Disruption: A Holistic View of the Video Value Chain

Adrian Pennington
paris olympics broadcast live production
NAB Show

How Do You Deliver Sports Personalization at an Olympic Scale? Yiannis Exarchos Is Warming Up for Paris.

Adrian Pennington
television set tv broadcast media entertainment glitch tv
May 4, 2024

Accenture: Traditional Media Is Going to Need to Think Very Differently

A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.
Adrian Pennington
May 1, 2024

YouTube TV Rising: Do Traditional Media Companies Need a User-Generated Strategy?

YouTube comprises 10% of all TV viewing in the US, so why are advertisers reluctant to buy YouTube ads streamed to connected TVs?
Adrian Pennington
April 25, 2024

Why “Super Churners” Are Driving Change in the SVOD Model

Churn has gone mainstream, and premium SVODs are going to have to employ new tactics to compete for a share of the household wallet.
Adrian Pennington
tv television broadcast media
April 7, 2024

Omdia Research: Factors That Will Further the Adoption of FAST

New research from Omdia to be presented at NAB Show reveals that studios are moving ahead “more forcefully” with ad-centric strategies.
Adrian Pennington
Ameca, an autonomously AI-powered humanoid robot
April 16, 2024

Futuri Research: Human-AI Broadcasting Is About to Start a Beautiful Friendship

A new study on the role of AI in media offers an unprecedented look into how audiences perceive and interact with AI-driven content.
Jennifer Wolfe
Image courtesy of Epic Games/Unreal Engine
April 22, 2024

Why and How Game Technology Is Changing Our Reality (Realities)

Epic Games is redefining reality with Unreal Engine, transforming industries and challenging our understanding of digital versus physical.
Jennifer Wolfe
Hieronymus Bosch, The Garden of Earthly Delights, 1490 - 1510.
April 24, 2024

What Happened to the Promise of Our Internet Utopia?

Technology critic Paris Marx argues that the benefits of the internet are eroding, and the AI boom is only accelerating their demise.
Adrian Pennington
April 7, 2024

The Game-to-TV-and-Film Pipeline Is… Flowing

Hollywood is commissioning more video game adaptations than ever, but the video game industry isn’t necessarily flocking to Tinsel Town.
Adrian Pennington
creator economy social media influencer social media influencer creator creator economy
April 19, 2024

M&E Is Investing More in Social Media — and It’s Paying Off

Long-form content is on the rise even on short-form platforms like TikTok, where M&E publishers are seeing greater engagement and growth.
Adrian Pennington
March 19, 2024

Research: Tracing the FAST Trajectory

Available now to download, “A Beginner’s Guide to FAST” will be presented at NAB Show by GRG Global’s VP of Media Research, Gavin Bridge.
Adrian Pennington
From Taylor Swift’s film “Taylor Swift | The Eras Tour”
March 31, 2024

Cinema Audiences Want That Engagement and Emotion. Here’s How to Rethink Release Strategies.

Jackie Brenneman, founding partner of The Fithian Group, says the movie theater exhibition business has now entered the true digital age.
Adrian Pennington
metaverse multiverse web3
March 31, 2024

Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)

Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.
Adrian Pennington
TV television video glitch
March 26, 2024

The Fragmentation Situation: What Do Today’s Streaming Audiences Want?

SVOD price hikes may be approaching their peak, new research finds, with most consumers likely to balance costs and content.
Adrian Pennington
social media social video mobile video
March 24, 2024

Legacy Media and Social Platforms Can Peacefully Coexist (Really!)

Fresh research from Deloitte highlights a growing trend, challenging the notion that Gen Z only prefers short-form videos.
Adrian Pennington
social media social video
March 24, 2024

How Broadcasters Can (Will) Get With the Social Program

Programming Everywhere curator Michael Depp on the convergence of traditional broadcasting with the world of social media at NAB Show 2024.
Adrian Pennington
Hey Sam 1200x630
March 19, 2024

Hey, Sam! Tell Me About Audience Measurement

NAB EVP/CTO Sam Matheny discussed the importance of consistent measurement practices with Nielsen’s Paul LeFort.
Emily M. Reigart
Alan Wolk, Co-Founder/Lead Analyst at TVREV, examines the world of FAST content, user engagement and monetization.
March 17, 2024

NAB Show Amplified: Getting and Keeping Audiences Engaged

Endeavor Streaming's Mike Chioditti digs into how changes in streaming have translated into shifts in monetization strategies for rights holders.
Amplify Content Team
television TV broadcast
March 13, 2024

Alan Wolk: Forecasting the Future of FAST

Alan Wolk, Co-Founder/Lead Analyst at TVREV, discusses the world of FAST content, user engagement and monetization.
Amplify Content Team
streaming connected TV consumer consumption streaming metaverse web3
March 4, 2024

A Framework for the Future of M&E: The Developments We Can Expect

Media industry consultant Doug Shapiro provides a framework for studying the value flow between creators, intermediaries and consumers.
Adrian Pennington
connected TV television
February 4, 2024

Back to the Future (Again): Blurred Lines Between Streaming and Linear TV

From bundling to licensing, the lines between streaming and linear continue to blur in 2024 as we enter the next phase of the streaming war.
Adrian Pennington
January 2, 2024

M&E Technologists Look Towards 2024

From AI to Zero Trust, our industry experts anticipate the biggest technology trends for the year.
Amplify Content Team
FAST streaming video advertising
March 14, 2024

This Era of Convergent TV Requires a Cross-Media Ad Marketplace

The convergence of linear television and streaming is redefining advertising planning into a cross-media marketplace.
Adrian Pennington
"NYC - MoMA - René Magritte's The False Mirror" by wallyg is licensed with CC BY-NC-ND 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/2.0/
June 20, 2023

Vying for Eyes: Investments in the Attention Economy

A panel of experts at the 2023 NAB Show shared their advice on how to grab viewers’ attention in three seconds or less, or risk losing them.
Adrian Pennington
sports broadcasting
June 11, 2023

Defining the Live Sports Streaming Experience: Today’s Trends and Tomorrow’s Opportunities

This NAB Show Streaming Summit panel explores audience expectations for streaming sports and how the industry needs to prepare.
June 15, 2023

Evan Shapiro: What’s Changing (and Changed) in Media Consumption

Media cartographer Evan Shapiro delves into the mind of the modern media consumer, providing analysis of the latest audience data.
Jennifer Wolfe
streaming video SVOD AVOD
April 24, 2023

Why Streaming Has to Become More Social, Interactive, and Immersive

Deloitte’s 2023 Digital Media Trends survey finds subscription fatigue is rising, increasing the challenges to SVODs to retain customers.
Adrian Pennington
From “Beef,” courtesy of Netflix
April 25, 2023

How SVODs Are Shifting Their Business Models

A new global B2B industry survey by analytics firm NPAW finds that more than three-quarters of SVOD streamers plan to introduce ads by 2025.
Adrian Pennington
April 29, 2023

FAST Is “TV on Steroids” as Content, Channels, and Revenue All Go Hard

Executives in charge of four of the leading FAST services convened at NAB 2023 to give a full overview of the sector and where it is headed.
Jennifer Wolfe
local tv news television TV
April 30, 2023

Why FAST Fuels (Global) Quality and Opportunity

Evolving at speed in the US, the FAST channels are expected develop into a $10 billion+ global industry with few signs of slowing down.
Adrian Pennington
AWS for Sports Ebook feature graphic
June 12, 2023

How AWS Is Transforming the Business of Sports

From predicting the probability of a catch in real time to forecasting ticket sales, tech is revolutionizing the business of sports. Learn how AWS is changing the game.
Amplify Content Team
The Promise of HDR for Studios and Realities of Advanced HDR Workflows for Streamers
May 11, 2023

The Promise of HDR for Studios… and Realities of Advanced HDR Workflows for Streamers

Experts from Samsung and SSIMWAVE introduce you to HDR10+, one of the latest developments in HDR, and discuss how it can be adapted in streaming workflows.
June 12, 2023

The Business of FAST: The Challenges in Monetization, Market Saturation, and Viewer Engagement

This session from NAB Show’s Streaming Summit analyzes the growth and saturation of FAST and what it’ll take to continue this success.
television viewing audience
March 10, 2023

Who Is Watching What (and How) (and Why)?

A new report helps marketers challenge previously held assumptions about who their audiences are, where to reach them, and how they engage.
Jennifer Wolfe
Natasha Lyonne in Peacock series “Poker Face,” photo by Phillip Caruso/Peacock
March 7, 2023

Why Connected TV Is Both an Answer and a Question for Premium Streamers

Connected TV is proving to be the savior for major streaming services as US viewers actively embrace ads in return for cheaper content.
Jennifer Wolfe
Jeremy Renner in “Mayor of Kingstown,” courtesy of Paramount+
March 19, 2023

Content Is Still It For Subscribers and Streaming Services

Hub’s new 2023 Video Branding survey finds that content dictates consumer choices, with exclusive content often being the deciding factor.
Adrian Pennington
Richard Madden in “Citadel” courtesy of Prime Video, copyright Amazon Studios
March 7, 2023

For Viewers, Streaming Is About Content Discovery, Not Cost

A new report from TiVo finds that discovering video content is a bigger issue than what we pay each month for the programs we want to watch.
Adrian Pennington
From Squarespace’s commercial “The Singularity,” featuring a lot of Adam Drivers
March 7, 2023

Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt

Linear TV is converging with digital channels into converged or advanced TV at pace, but the advertising ecosystem isn’t keeping up.
Adrian Pennington
From “Swarm,” courtesy of Amazon Studios
February 23, 2023

How Ad-Supported Streaming Services Could Serve Up the Future of TV

Ad-supported streaming services look like the future of video consumption as OTT and linear TV merge with the rise of FAST services.
Adrian Pennington
television
December 1, 2022

Discovery Phase: The Dream of a Universal Content Search

A new Hub survey shows viewers are sapped by content saturation, with more than half calling for improved universal listing services.
Adrian Pennington
5G smart cities
January 25, 2023

Mobile Video By the Numbers: Data, Downloads and “House of the Dragon”

The mobile streaming industry is experiencing a download boom, with hours spent on mobile phones peaking at a record 4.1 trillion in 2022.
Adrian Pennington
February 22, 2023

What’s Next for Live Streamed “Experiences”?

Electronic musician deadmau5 talks about pioneering live music streams in a recent keynote session with Streaming Media.
Adrian Pennington
Jenna Ortega as Wednesday Addams in “Wednesday,” Cr. Netflix © 2022
February 6, 2023

What We Can Learn From 2022’s Most-Streamed Content

Original drama and film content continues to drive audiences to streaming services, according to Nielsen’s end-of-year research.
Adrian Pennington
“The Watchful Eye” follows Elena Santos, a young woman with a complicated past, maneuvering her way into working as a live-in nanny for an affluent family in Manhattan. She quickly learns that everyone in the mysterious building has deadly secrets and ulterior motives. What they don’t know, however, is that Elena has some shocking secrets of her own. “The Watchful Eye” premieres January 30 on Freeform and streams on Hulu.
January 24, 2023

Audiences Are Heading to FAST, But Will the Ad Dollars Follow?

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.
Adrian Pennington
Park Eun-bin plays Woo Young-woo in the Netflix series “Extraordinary Attorney Woo”
December 14, 2022

Why Does K-Content Resonate With Audiences Worldwide?

South Korea content, or “K-content,” is on the rise in the global streaming marketplace, with female-centric K-dramas leading the way.
Adrian Pennington
data streaming video SVOD AVOD
December 29, 2022

Say Hello to HVOD, Your Current and Future Streaming Business Model

Watching a movie on Netflix is a passive one-way lean back experience watching high quality video which we all love, right? Wrong. Millennials want interactive social connection and if SVODs don’t offer it… well they’ve been warned.
Adrian Pennington
streaming video SVOD AVOD
September 20, 2022

Ad Revenue and Audience Realities: How the Streaming Market Has Shifted

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.
Adrian Pennington
Penn Badgley in season four of “You,” courtesy of Netflix
January 20, 2023

What’s Next for Streaming? (It’s All About the ARPU, Baby)

How streamers can use the lessons learned from the past year in 2023 to help rebound from recent subscriber losses and stock price declines.
Adrian Pennington
FAST streaming video advertising TV television
October 11, 2022

What Streaming Audiences View and Value (and What They Absolutely Do Not)

Streaming is now a vital part of nearly all Americans’ content diets. Yet, what viewers choose to watch, and where, differs greatly based on age.
Adrian Pennington
creator economy ”Golconda,” by René Magritte 1953 by oddsock is licensed under CC BY 2.0. View a copy of this license.
August 28, 2022

Platforms Are Using Audiences as a New Means of Distribution (and Here’s Why That’s a Problem)

It might be called the creator economy but creators fuel it rather than drive it, and as long as that’s the case creators lack control.
Adrian Pennington