Cloud

Cloud technology is rapidly and significantly changing workflows across the media and entertainment industry.

data storage broadcast media
CONNECT

Way To Go: Production in the Cloud From Ingest Through Delivery

READ MORE Industry Insights: Media Asset Management Continues To Embrace New TechnologyIndustry Insights: What You Need to Know About Media Asset Management Only a year ago, one of the biggest […]
Adrian Pennington
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camera to cloud workflows
CREATE

Camera to Cloud: What It’s Going to Take to Get Us There

Adrian Pennington
virtualization cloud remote production
CREATE

Live Production Moves Through Cloud to Virtualization On Demand

Fergal Ringrose

Explore More Cloud Content

Master Control Room at Tennis Channel in Santa Monica, CA.
August 29, 2021

Inside Sinclair Broadcast’s IP and Cloud Transition

Master Control Room at Tennis Channel in Santa Monica, CA. Sinclair Broadcast Group is a diversified media company and provider of local sports and news. The company owns and/or operates […]
Fergal Ringrose
AI-Cloud-2021
January 8, 2021

What the Future Holds for Streaming, AI, Data, and Cloud

Leveraging artificial intelligence, metadata enrichment and management, cloud-based solutions, improved intelligence-laden caching, and more, are all on the horizon. Anil Jain, MD – Media & Entertainment, Industry Solutions, Google Cloud […]
Adrian Pennington
hey sam
April 14, 2022

Hey, Sam! What’s Happening in Cloud Production?

Cloud production is one of the buzziest terms in the world of media. But what are we really talking about when we use that term? What makes cloud production different […]
Anna Kendrick as Zoe Levenson in director Joe Penna’s “Stowaway.” Cr: Netflix
November 15, 2021

The Cloud-Centric Post for Netflix’s “Stowaway”

Toni Collette as Marina Barnett in director Joe Penna’s “Stowaway.” Cr: Netflix By Meagan Keane Starring Anna Kendrick, Daniel Dae Kim, Shamier Anderson and Toni Collette, Netflix’s Stowaway follows a […]
Cristina Clapp
cloud
August 29, 2021

Big Bang or, Um, Small-to-Medium Bang? Lessons in Cloud Migration

Anyone involved in technology migration projects will probably tell you that it’s much easier building systems from scratch than incrementally migrating existing workflows to new systems. But the reality is […]
Adrian Pennington
workflow virtualization broadcast cloud computing storage
November 14, 2021

Realizations on Virtualization: Broadcasters Are Rethinking Remote and Cloud Workflows

Broadcasters have been moving to virtualized and cloud technology for several years as a way to standardize functionality across large station networks, achieve new efficiencies and flexibilities in production and […]
Adrian Pennington
cloud production
September 14, 2021

Pink Skies Ahead for Cloud-Based Production

As the pandemic pushes remote technologies to the fore, cloud production is undergoing a baptism of fire, according to analyst Rethink Research. The move towards cloud-based production environments has been […]
Adrian Pennington
cloud workflows
August 29, 2021

It’s Time to Migrate Streaming Production to the Cloud

Remote live production has become all the rage in the past 18 months for reasons that should be obvious. This doesn’t necessarily mean that every workflow has shifted to the […]
Adrian Pennington
European Athletics
March 30, 2021

Eurovision’s Experiments With Full Cloud Production

Eurovision Services carried out a successful test of cloud-based remote production at January’s IBU biathlon World Cup event in Antholz, Italy. And Mavis Broadcast launched its cloud-based broadcast platform, Mavis […]
Fergal Ringrose
Virtual production is becoming accessible to a broader range of production budgets. Image courtesy of Silverdraft
October 11, 2021

Autodesk’s Vision for Open Standards-Based Cloud Production

Virtual production is becoming accessible to a broader range of production budgets. Image courtesy of Silverdraft Cloud-based production pipelines from camera neg and editorial to VFX are driving the industry, […]
Adrian Pennington
software distributed production
August 1, 2021

Distributed Production Is the New Norm. Now About Those Lingering Questions…

The production ecology has definitely shifted from on-premises to remote in the space of 18 months. Distributed workflows for live events in particular are the new norm. Avid’s contention is […]
Adrian Pennington