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Cloud Class Is in Session

Cloud computing is rapidly evolving and significantly advancing M&E workflows. Stay updated here with NAB Amplify’s cloud-centric content.

AI artificial intelligence art cloud
CONNECT

Headed to the Cloud: Virtual Live Remote Production and Video Distribution

NFL, NHL and ESPN executives discuss the transition to cloud technology for efficient, flexible live remote production at the 2023 NAB Show.
Jennifer Wolfe
cloud storage data storage and cloud computing
CONNECT

Reimagining Media Workloads in the Cloud

Amplify Content Team
cloud workflows
CONNECT

Navigating the Multi-Cloud Universe for Production and Post
cloud
CAPITALIZE

The IP Revolution: IP Transport and Complex Cloud Workflows

Explore More Cloud Content

Graphic AWS for M&E at NAB Show 20232 Rewind
June 12, 2023

Reimagining Media Workloads in the Cloud

Access key industry solutions demos and dive deep into panel sessions with AWS from NAB Show.
Amplify Content Team
data transformation in the cloud, generative ai
May 3, 2023

Navigating the Multi-Cloud Universe for Production and Post

How can post-production providers benefit from the unlimited applications, computing power, and storage resources available through the cloud?
The IP Revolution – IP Transport and Complex Cloud Workflows
May 22, 2023

The IP Revolution: IP Transport and Complex Cloud Workflows

In this NAB Show session, industry experts consider complex IP deployments deployed in the cloud and the impact of IP workflows on live sports.
streaming connected TV consumer consumption streaming
April 25, 2023

Mass, Interactive Live Streaming Needs a Different Strategy/Structure

The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.
Adrian Pennington
REMI Matrox cloud-based production
May 22, 2023

Headed to the Cloud: Virtual Live Remote Production and Video Distribution

NFL, NHL and ESPN executives discuss the transition to cloud technology for efficient, flexible live remote production at the 2023 NAB Show.
Jennifer Wolfe
The Amazon Studios virtual production volume. Cr: Amazon Studios
May 17, 2023

From Cloud-First to Virtual Production: Amazon Studios’ Next-Generation Approach

Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.
Jennifer Wolfe
cloud storage data storage and cloud computing
May 8, 2023

Remote Collaboration and Color Grading in the Cloud

Industry experts discuss the technology enabling colorists to remotely work and provide color grading in the cloud.
cloud based workflows
April 26, 2023

IABM: Broadcasters Need to Clarify Cloud Economics (and Expectations)

A lack of of fully scalable, cross-platform storage is hindering cloud adoption, finds a new report from the IABM.
Jennifer Wolfe
generative ai cloud storage data storage and cloud computing
February 20, 2023

The Case for Hollywood to Move to Cloud… Like, Today

To succeed in a new era of content production, studios will need to adopt these five key business objectives enabled by the cloud.
Adrian Pennington
From “The Lord of the Rings: The Rings of Power,” courtesy of Amazon Studios
April 17, 2023

How “The Lord of the Rings: The Rings of Power” Is Advancing Cloud-Based Collaboration

VFX producer Jesse Kobayashi showcased the cloud-based workflow for “The Lord of the Rings: The Rings of Power” at NAB Show.
NAB Show Daily
NAB Show product of the year
April 26, 2023

NAB Show Names 2023 Product of the Year Award Winners

NAB Show named the winners of its fifth annual Product of the Year Awards April 18 at the 2023 NAB Show in Las Vegas.
Amplify Content Team
April 5, 2023

The Future of Production Amplified: Moving Middle Earth to the Cloud with “The Lord of the Rings: The Rings of Power”

Producer Ron Ames on the cloud-based workflow for the first season of Amazon Prime Video’s “The Lord of the Rings: The Rings of Power.”
Amplify Content Team
AWS Partner Village
March 31, 2023

Preview Industry Trends with AWS Partners

For this webinar series, AWS partner companies are showcased across NAB Show’s four pillars: Create, Connect, Capitalize and Intelligent Content.
generative ai cloud storage data storage and cloud computing
March 20, 2023

Destination Cloud: Here’s How Live Broadcast Can Get There

SMPTE teams with Portland company Port 9 on the development of live production workflows that give broadcasters all the benefits of cloud.
Adrian Pennington
generative AI artificial intelligence cloud
February 6, 2023

Is There a Dark Cloud Over Cloud Storage?

Despite already exceeding their budgets in 2022, the majority of organizations will spend more on expanding cloud storage capacity in 2023.
Jennifer Wolfe
March 8, 2023

The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with “Fathead”

ETC@USC’s Erik Weaver discusses the making of “Fathead,” a new proof-of-concept for virtual production and cloud-based workflows.
Amplify Content Team
cloud storage data storage and cloud computing
January 7, 2023

SaaS, IaaS, PaaS: Cloud Computing Class Is in Session

While most companies today straddle an on-premise into cloud hybrid position, a move to a hybrid multicloud scenario is all but inevitable.
Adrian Pennington
cloud storage data storage and cloud computing
December 19, 2022

How MovieLabs, SMPTE and EBU Are Mapping Out Cloud Workflows

The EBU, MovieLabs and SMPTE have released a new guide for building interoperable workflows and metadata sets for use in the cloud.
Adrian Pennington
“The Lord of the Rings: The Rings of Power.” Cr: Amazon Studios
December 19, 2022

Middle Earth and Media Management: Cloud Production for “The Lord of the Rings: The Rings of Power”

Containing nearly 10,000 VFX shots, post-production on the first season of “The Lord of the Rings: The Rings of Power” was enabled by AWS.
Adrian Pennington
December 6, 2022

From Cloud to Edge and Back Again: What Comes Next for Live Streaming

The live streaming industry is turning to edge computing to help reduce latency and bandwidth costs and keep up with customer demands.
Adrian Pennington
cloud storage data storage and cloud computing
November 28, 2022

Why M&E Companies Are Reluctant About Full Public Cloud Deployment

A new report from Amazon Web Services finds migration to public cloud isn’t happening at a fast enough rate for M&E companies.
Adrian Pennington
live production streaming
October 1, 2022

Planning a Move? Considerations for Live Production in the Cloud

Let’s look at five of the most common challenges productions face when making that move.
Adrian Pennington
cloud network
August 1, 2022

Cloud for M&E: At This Point, It’s All About Infrastructure

After years of resistance, the Media & Entertainment industry’s acceptance of cloud-based media operations has reached a tipping point.
Adrian Pennington
cloud storage data storage and cloud computing
August 1, 2022

Take a Tour of the Global Cloud Ecosystem

Seventy-six nations and territories were ranked on the technology, regulations, and talent they use to promote cloud computing services.
Amplify Content Team
January 10, 2023

Tech Resolutions for 2023: Tame the Multicloud Chaos

To simplify multicloud management, enterprises are turning to metaclouds, or superclouds, with a single pane of control for common tasks.
Adrian Pennington
streaming connected TV consumer consumption streaming
April 25, 2023

Mass, Interactive Live Streaming Needs a Different Strategy/Structure

The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.
Adrian Pennington
cloud storage data storage and cloud computing
August 1, 2022

Get Onto My Cloud: Remote Production Tools Are Used by 90% of Video Professionals

New research from Blackbird indicates that 90% of video professionals have adopted cloud production and remote editing in their workflows.
Amplify Content Team
cloud storage data storage and cloud computing
August 1, 2022

Moving Day: Connecting Media To and From the Cloud

A new guide from file transfer specialist Signiant outlines the main criteria for moving assets into and out of the cloud.
Adrian Pennington
cloud storage data storage and cloud computing
August 1, 2022

Where Are Broadcasters With Cloud Adoption?

Intent to adopt cloud technology over the next year is almost universal according to virtualized media production solutions provider Nevion.
Adrian Pennington
cloud storage data storage and cloud computing
August 1, 2022

Choosing Between Cloud-Native and Hybrid Storage (Spoiler: You May Not Need To)

In 20 years most broadcasters may well have moved to a cloud native workflow, but in the meantime we need to work with the hybrid approach.
Adrian Pennington
cloud storage data storage and cloud computing
August 1, 2022

TV Production in the Cloud: The Whys and Hows

Cloud-based production has emerged as a technology and service combination whose time has come, and its role will only grow larger.
Amplify Content Team
cloud
June 1, 2022

Broadcast Management and Moving to the Cloud

A new white paper from Dell examines six major myths and misconceptions around public cloud hyperscalers in media applications.
Adrian Pennington
data storage broadcast media
December 9, 2021

Way To Go: Production in the Cloud From Ingest Through Delivery

With hybrid storage environments gaining traction, Media Asset Management (MAM) workflows will have to straddle public and private clouds.
Adrian Pennington
cloud production
September 14, 2021

Pink Skies Ahead for Cloud-Based Production

Accelerated by COVID-19, cloud production revenues are on track to rise from $601 million in 2020 to $2.48 billion in 2026.
Adrian Pennington
cloud computing video
September 19, 2021

5G, Mobile and Edge Are Key to the $67.5 Billion Cloud Video Market

ABI Research predicts 5G edge networks will unlock cloud video revenues totaling $67.5 billion by 2024, at a growth rate of 67% since 2019.
Adrian Pennington
workflow virtualization broadcast cloud computing storage
November 14, 2021

Realizations on Virtualization: Broadcasters Are Rethinking Remote and Cloud Workflows

A trio of US broadcast station groups discuss the implications of cloud-based workflows accelerated by COVID-19.
Adrian Pennington
cloud workflows
August 29, 2021

It’s Time to Migrate Streaming Production to the Cloud

LiveSports president Jef Kethley outlines the key advantages — and drawbacks — of shifting live production to the cloud.
Adrian Pennington
European Athletics
March 30, 2021

Eurovision’s Experiments With Full Cloud Production

“This proof of concept surpassed our expectations and showed that, with a few minor adjustments, our technology stack is ready to accommodate remote production applications in the cloud.”
Fergal Ringrose
workflow
September 26, 2021

(Visual) Language Lessons: MovieLabs Moves Toward Cloud Interoperability with New Initiative

New Visual Language for Media Creation initiative is backed by DreamWorks, Marvel, Paramount, Sony, Universal, Disney and Warner Bros.
Adrian Pennington
software distributed production
August 1, 2021

Distributed Production Is the New Norm. Now About Those Lingering Questions…

Edit on Demand, Avid’s first SaaS offering for turn-key editorial, distributes cloud-hosted content from on-premises studio environments.
Adrian Pennington