Cloud Workflows Amplified

July 8, 2024

Using FAST to Make “Pop-Up” Live Productions Profitable

Delivering single live events with FAST channel integration can demonstrate immediate ROI, explains Amagi’s Kalaivani Sivasankaran.

Cristina Clapp

July 1, 2024

How Live Production Continues to Transform With IP and IT

How live productions are centralizing operations in the cloud, consolidating workflows, improving efficiency and reducing redundancy

Adrian Pennington

June 3, 2024

Broadcast Workflows Now Work… Differently: Changes With Cellular Transport, Cloud Vs. On-Prem, Actual AI Contribution

Haivision’s 2024 tech trends report explores broadcast trends including the increased use of cellular networks, 5G adoption, AI, and more.

Adrian Pennington

May 18, 2024

ETC’s “Europa” Tests the Limits of On-Set Virtual Production

ETC@USC’s latest proof-of-concept film, “Europa,” explores the application of metadata and remote collaboration in on-set virtual production.

Jennifer Wolfe

May 1, 2024

Delivering Virtual Production Services for Projects of All Sizes

VŪ’s Megan Hill breaks down the virtual production options for a range of clients, projects, sectors, and budgets.

Jon Silberg

April 25, 2024

For “Cowgirls on the Moon,” the Workflow’s in the Cloud

AWS showcases its cloud production technologies at NAB Show 2024 with a high-concept sci-fi movie trailer for “Cowgirls on the Moon.”

Adrian Pennington

April 24, 2024

Editing in the Cloud Is Easy (As Long As You Have the Right Speed, Storage and Strategy)

As we have seen from the recent NAB Show, more and more vendors are offering cloud-based workflows. Here is primer to get you started.

Adrian Pennington

April 24, 2024

It’s All Happening in the Cloud, Baby: New Camera-to-Cloud, MAM and Cloud Storage Workflows

From Blackmagic, Frame.io, EditShare, Backblaze and more, see all the latest developments in cloud workflows to emerge from NAB Show 2024.

Adrian Pennington

April 10, 2024

“Penelope:” Innovating Color Workflows in the Cloud

Light Iron developed and deployed an all-cloud workflow for dailies, VFX pulls, conform and color on Mel Eslyn’s TV series, “Penelope.”

Adrian Pennington

April 10, 2024

The Balancing Act of Cloud and On-Premise Storage

Cloud storage is increasingly integral to modern MAM systems, either in whole or working in conjunction with on-premises storage.

Adrian Pennington

April 2, 2024

The Spice Splice: “Dune: Part 2” Editor Joe Walker, ACE on Worldbuilding and Workflows

While assembling “Dune: Part 2,” editor Joe Walker, ACE referenced both James Bond movies and animated Road Runner cartoons by Chuck Jones.

Adrian Pennington

May 17, 2023

From Cloud-First to Virtual Production: Amazon Studios’ Next-Generation Approach

Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.

Jennifer Wolfe

April 13, 2023

Live Video: How Broadcasters Can Meaningfully Engage with 5G, Cloud, and IP

Haivision’s latest report finds enabling remote production and transitioning to IP are top investment priorities for broadcasters this year.

Adrian Pennington

February 6, 2023

Is There a Dark Cloud Over Cloud Storage?

Despite already exceeding their budgets in 2022, the majority of organizations will spend more on expanding cloud storage capacity in 2023.

Adrian Pennington

April 25, 2023

Mass, Interactive Live Streaming Needs a Different Strategy/Structure

The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.

Adrian Pennington

May 22, 2023

Headed to the Cloud: Virtual Live Remote Production and Video Distribution

NFL, NHL and ESPN executives discuss the transition to cloud technology for efficient, flexible live remote production at the 2023 NAB Show.

Jennifer Wolfe

May 17, 2023

From Cloud-First to Virtual Production: Amazon Studios’ Next-Generation Approach

Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.

Jennifer Wolfe

May 8, 2023

Remote Collaboration and Color Grading in the Cloud

Industry experts discuss the technology enabling colorists to remotely work and provide color grading in the cloud.

April 26, 2023

IABM: Broadcasters Need to Clarify Cloud Economics (and Expectations)

A lack of of fully scalable, cross-platform storage is hindering cloud adoption, finds a new report from the IABM.

Jennifer Wolfe

February 20, 2023

The Case for Hollywood to Move to Cloud… Like, Today

To succeed in a new era of content production, studios will need to adopt these five key business objectives enabled by the cloud.

Adrian Pennington

April 17, 2023

How “The Lord of the Rings: The Rings of Power” Is Advancing Cloud-Based Collaboration

VFX producer Jesse Kobayashi showcased the cloud-based workflow for “The Lord of the Rings: The Rings of Power” at NAB Show.

NAB Show Daily

April 26, 2023

NAB Show Names 2023 Product of the Year Award Winners

NAB Show named the winners of its fifth annual Product of the Year Awards April 18 at the 2023 NAB Show in Las Vegas.

Amplify Content Team

April 5, 2023

The Future of Production Amplified: Moving Middle Earth to the Cloud with “The Lord of the Rings: The Rings of Power”

Producer Ron Ames on the cloud-based workflow for the first season of Amazon Prime Video’s “The Lord of the Rings: The Rings of Power.”

Amplify Content Team

March 31, 2023

Preview Industry Trends with AWS Partners

For this webinar series, AWS partner companies are showcased across NAB Show’s four pillars: Create, Connect, Capitalize and Intelligent Content.

March 20, 2023

Destination Cloud: Here’s How Live Broadcast Can Get There

SMPTE teams with Portland company Port 9 on the development of live production workflows that give broadcasters all the benefits of cloud.

Adrian Pennington

February 6, 2023

Is There a Dark Cloud Over Cloud Storage?

Despite already exceeding their budgets in 2022, the majority of organizations will spend more on expanding cloud storage capacity in 2023.

Adrian Pennington

March 8, 2023

The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with “Fathead”

ETC@USC’s Erik Weaver discusses the making of “Fathead,” a new proof-of-concept for virtual production and cloud-based workflows.

Amplify Content Team

January 7, 2023

SaaS, IaaS, PaaS: Cloud Computing Class Is in Session

While most companies today straddle an on-premise into cloud hybrid position, a move to a hybrid multicloud scenario is all but inevitable.

Adrian Pennington

December 19, 2022

How MovieLabs, SMPTE and EBU Are Mapping Out Cloud Workflows

The EBU, MovieLabs and SMPTE have released a new guide for building interoperable workflows and metadata sets for use in the cloud.

Adrian Pennington

December 19, 2022

Middle Earth and Media Management: Cloud Production for “The Lord of the Rings: The Rings of Power”

Containing nearly 10,000 VFX shots, post-production on the first season of “The Lord of the Rings: The Rings of Power” was enabled by AWS.

Adrian Pennington

December 6, 2022

From Cloud to Edge and Back Again: What Comes Next for Live Streaming

The live streaming industry is turning to edge computing to help reduce latency and bandwidth costs and keep up with customer demands.

Adrian Pennington

November 28, 2022

Why M&E Companies Are Reluctant About Full Public Cloud Deployment

A new report from Amazon Web Services finds migration to public cloud isn’t happening at a fast enough rate for M&E companies.

Adrian Pennington

October 1, 2022

Planning a Move? Considerations for Live Production in the Cloud

Let’s look at five of the most common challenges productions face when making that move.

Adrian Pennington

August 1, 2022

Cloud for M&E: At This Point, It’s All About Infrastructure

After years of resistance, the Media & Entertainment industry’s acceptance of cloud-based media operations has reached a tipping point.

Adrian Pennington

August 1, 2022

Take a Tour of the Global Cloud Ecosystem

Seventy-six nations and territories were ranked on the technology, regulations, and talent they use to promote cloud computing services.

Amplify Content Team

January 10, 2023

Tech Resolutions for 2023: Tame the Multicloud Chaos

To simplify multicloud management, enterprises are turning to metaclouds, or superclouds, with a single pane of control for common tasks.

Adrian Pennington

April 25, 2023

Mass, Interactive Live Streaming Needs a Different Strategy/Structure

The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.

Adrian Pennington

August 1, 2022

Get Onto My Cloud: Remote Production Tools Are Used by 90% of Video Professionals

New research from Blackbird indicates that 90% of video professionals have adopted cloud production and remote editing in their workflows.

Amplify Content Team

August 1, 2022

Moving Day: Connecting Media To and From the Cloud

A new guide from file transfer specialist Signiant outlines the main criteria for moving assets into and out of the cloud.

Adrian Pennington

August 1, 2022

Where Are Broadcasters With Cloud Adoption?

Intent to adopt cloud technology over the next year is almost universal according to virtualized media production solutions provider Nevion.

Adrian Pennington

August 1, 2022

Choosing Between Cloud-Native and Hybrid Storage (Spoiler: You May Not Need To)

In 20 years most broadcasters may well have moved to a cloud native workflow, but in the meantime we need to work with the hybrid approach.

Adrian Pennington

August 1, 2022

TV Production in the Cloud: The Whys and Hows

Cloud-based production has emerged as a technology and service combination whose time has come, and its role will only grow larger.

Amplify Content Team

June 1, 2022

Broadcast Management and Moving to the Cloud

A new white paper from Dell examines six major myths and misconceptions around public cloud hyperscalers in media applications.

Adrian Pennington

December 9, 2021

Way To Go: Production in the Cloud From Ingest Through Delivery

With hybrid storage environments gaining traction, Media Asset Management (MAM) workflows will have to straddle public and private clouds.

Adrian Pennington

September 14, 2021

Pink Skies Ahead for Cloud-Based Production

Accelerated by COVID-19, cloud production revenues are on track to rise from $601 million in 2020 to $2.48 billion in 2026.

Adrian Pennington

September 19, 2021

5G, Mobile and Edge Are Key to the $67.5 Billion Cloud Video Market

ABI Research predicts 5G edge networks will unlock cloud video revenues totaling $67.5 billion by 2024, at a growth rate of 67% since 2019.

Adrian Pennington

November 14, 2021

Realizations on Virtualization: Broadcasters Are Rethinking Remote and Cloud Workflows

A trio of US broadcast station groups discuss the implications of cloud-based workflows accelerated by COVID-19.

Adrian Pennington

August 29, 2021

It’s Time to Migrate Streaming Production to the Cloud

LiveSports president Jef Kethley outlines the key advantages — and drawbacks — of shifting live production to the cloud.

Adrian Pennington

March 30, 2021

Eurovision’s Experiments With Full Cloud Production

“This proof of concept surpassed our expectations and showed that, with a few minor adjustments, our technology stack is ready to accommodate remote production applications in the cloud.”

Fergal Ringrose

September 26, 2021

(Visual) Language Lessons: MovieLabs Moves Toward Cloud Interoperability with New Initiative

New Visual Language for Media Creation initiative is backed by DreamWorks, Marvel, Paramount, Sony, Universal, Disney and Warner Bros.

Adrian Pennington

August 1, 2021

Distributed Production Is the New Norm. Now About Those Lingering Questions…

Edit on Demand, Avid’s first SaaS offering for turn-key editorial, distributes cloud-hosted content from on-premises studio environments.

Adrian Pennington