- Haivision’s latest Broadcast Transformation Report analyzes technology trends in live video contribution, 5G, cloud, IP and sustainability.
- The results indicate that adoption of network technologies including cloud, IP and 5G continues to evolve, while on-premise operations remain absolutely critical in the broadcast industry.
- In addition, the findings highlight that broadcasters recognize the important benefits that 5G cellular networks offer for broadcast applications.
Enabling remote production and transitioning to IP are the top investment priorities for broadcasters, this year, according to Haivision’s latest Broadcast Transformation Report.
The report was culled from 700 broadcast and media professionals around the world.
More than half of respondents put remote and IP transition at the top of their agenda and over half of those surveyed already use IP infrastructure.
Also of note is that 45% of broadcast professionals work for organizations that are actively working on developing sustainability strategies or already have sustainability plans in place.
To our minds that doesn’t seem nearly enough for what should be the issue driving all technology and organizational policies in any media company.
Cloud has become an integral element to broadcast workflows, but it is clear that on-premise technology remains critical. Haivision found that despite 84% of broadcasters stating their use of at least some cloud-based technology in their workflows, 60% rely on cloud for less than a quarter of their workflows.
Meanwhile 5G is a key enabler for the vast majority (73%) of those surveyed although the degree of its actual or planned use is not teased out by this survey.
“After diving into this year’s survey findings, it’s clear that in order to deliver engaging, high-quality content for audiences around the world, broadcasters must meaningfully engage with new technologies such as 5G, cloud, and IP,” said Marcus Schioler, VP of Marketing at Haivision.
“Next-gen technology offers true potential for production teams to effectively achieve broadcast objectives through faster and more efficient means. And, as cloud and 5G innovation continues, we anticipate the many benefits these technologies will bring to live broadcast workflows.”
That said the use of the internet to transport live video for contribution is booming. That would hardly be a surprise in a report from a vendor of encoding solutions and leader of the SRT pack. In fact, 86% use internet, with 3G/4G/LTE taking second place.
“As the internet becomes more popular in its use for video contribution, other elements of the broadcast workflow must follow suit. As a result, 68% of respondents use SRT for live video transport, overtaking RTMP.”