Addressable Advertising on Linear TV & OTT/FAST (872)

This session focuses on addressable advertising (DAR & DAI) on linear TV for pay TV (broadcasting/multicast) and OTT/FAST (unicast). Anypoint will showcase its solution, FLOWER, which covers ad serving, ad decisioning and ad podding specialized for linear TV services. This discussion will be followed by commercial use cases.

Speaker

• Andrew Baek, Senior Manager / Business Development, Anypoint Media