Video on demand

How the NBA Rebuilt Its Streaming Architecture in the Cloud

Watch the panel discussion here.

The NBA League Pass was recently rebuilt to include functionality not typically found in OTT sports streaming apps, including multiple feeds synchronized to the game clock and wall clock, high scale targeted ad insertion, lower latency than cable, and support for a wide array of complex and dynamic entitlements to facilitate monetization and enforcement of linear rights globally.

This conversation, held at NAB Show’s Streaming Summit, with representatives from the NBA, Microsoft and MediaKind,  covers how the NBA utilized a new architecture in the cloud to scale up and down according to production requirements and achieve greater control of feature roll out velocity while delivering improved video quality.

The speakers discuss how these new features and capabilities resulted in an increase of new subscribers, a record high number of simultaneous games with more viewers, and greater advertising monetization.


Simon Crownshaw
Worldwide Lead for Media and Entertainment

Steve Hellmuth
EVP, Media Operations & Technology

Erik Ramberg
VP, Business Development and Strategic Partners

Watch the panel discussion here.

Learn more about our next Streaming Summit, held at NAB Show New York, here.