NAB Amplify+ Premium Content

July 24, 2024

Can GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)

A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.

Jennifer Wolfe

July 21, 2024

Good AI Is Ethical AI: Everyone in M&E Needs to Experiment (Everyone!)

“It's actually really important for all of us as a community to use the half-baked technology and participate in its development.”

Emily M. Reigart

July 21, 2024

Good AI Is Ethical AI: The Media & Entertainment Industry Has to Check Itself

“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.

Emily M. Reigart

July 14, 2024

Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)

It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.

Emily M. Reigart

July 5, 2024

Now in 2024, Futurist Ray Kurzweil Does Not Play When It Comes to the Singularity

Ray Kurzweil tightened his timeline for reaching “the singularity,” reflecting technological advances that are bringing us much closer to AGI.

Emily M. Reigart

July 5, 2024

What Would Have to Happen for GenAI to Take Over Hollywood? So Glad You Asked.

Labor relations, legal issues, and a lack of knowledge about filmmaking will all stall the adoption of GenAI by Hollywood, says Doug Shapiro.

Jennifer Wolfe

June 30, 2024

Recognizing ROI in Influencer Marketing: AI and Virtual Influencers

Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come.

Jennifer Wolfe

June 30, 2024

Here’s Where We Are With AI Superintelligence and, Follow-Up, Why Everyone Is Super Worried

AI researcher Leopold Aschenbrenner says only a handful of insiders truly grasp the magnitude of the changes on the horizon.

Adrian Pennington

June 30, 2024

Rethink Research: It’s the End of M&E As We Know It

We all acknowledge that media and entertainment is in a period of excessive disruption, but Rethink Research has a more foreboding forecast.

Adrian Pennington

June 24, 2024

Guess Who Decides the Role of AI in Hollywood? Oh Yeah, You, a Human.

A new report surveys the current state of generative AI in Media & Entertainment, finding overwhelming interest or active use in process.

Adrian Pennington

June 10, 2024

Renard Jenkins: This Is How GenAI Will Transform Media and Entertainment. (Don’t Freak Out.)

Every part of the content creation and distribution process will be affected by AI. But don’t think about it as replacement.

Emily M. Reigart

June 4, 2024

Doug Shapiro Has Four Scenarios for GenAI in Hollywood (and Honestly, None of Them Are Awesome)

Analyst Doug Shapiro explains how the rapid advancement of GenAI video applications make AI more of a threat than an opportunity to studios.

Adrian Pennington

June 4, 2024

Luma Partners: Big Tech Is Supercharging AI (and Challenging Traditional Media in the Process)

Big Tech’s resources vastly exceed those of traditional media, Luma Partners contends, resulting in an almost unbeatable advantage with AI.

Adrian Pennington

June 3, 2024

Broadcast Workflows Now Work… Differently: Changes With Cellular Transport, Cloud Vs. On-Prem, Actual AI Contribution

Haivision’s 2024 tech trends report explores broadcast trends including the increased use of cellular networks, 5G adoption, AI, and more.

Adrian Pennington

May 26, 2024

Sports Viewers Want More Interactivity. And That’s Where AI Can Come In.

New research shows the use of AI is increasing across all aspects of sports, but orgs must be strategic in order to maximize its utility.

Adrian Pennington

May 20, 2024

Consider Generative AI as a Catalyst for Growth: It’s a Matter of When, Not If

Businesses will employ GenAI to enhance content quality, gain a competitive edge, and scale expertise without reducing the workforce.

Jennifer Wolfe

May 15, 2024

How Broadcasters Could/Should Optimize Their Infrastructure for eSports

Projected growth of eSports should compel broadcasters to build out cloud and remote production resources, Deloitte advises in a new report.

Adrian Pennington

May 15, 2024

IAB: Ad Buyers Just Think Differently When It Comes to Creator Content

Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.

Adrian Pennington

May 10, 2024

Why TV and Streaming Are Going to Need Disruption: A Holistic View of the Video Value Chain

Media analyst Doug Shapiro suggests that pay TV is more resilient than we thought in his holistic view of the video value chain in the US.

Adrian Pennington

May 9, 2024

Ernst & Young: Media Leaders Are Betting on AI and M&A for That Competitive Edge

A new survey from consulting firm Ernst & Young finds that media executives are bullish on both generative AI and mergers & acquisitions.

Jennifer Wolfe

May 4, 2024

Accenture: Traditional Media Is Going to Need to Think Very Differently

A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.

Adrian Pennington

May 1, 2024

YouTube TV Rising: Do Traditional Media Companies Need a User-Generated Strategy?

YouTube comprises 10% of all TV viewing in the US, so why are advertisers reluctant to buy YouTube ads streamed to connected TVs?

Adrian Pennington

April 28, 2024

What’s (Currently) Driving Revenue in the Creator Economy With eMarketer’s Jasmine Enberg

Although sponsored content remains the top revenue stream for creators, eMarketer's Jasmine Enberg says other revenue sources are now growing at the fastest rate.

Emily M. Reigart

April 25, 2024

Why “Super Churners” Are Driving Change in the SVOD Model

Churn has gone mainstream, and premium SVODs are going to have to employ new tactics to compete for a share of the household wallet.

Adrian Pennington

April 24, 2024

What Happened to the Promise of Our Internet Utopia?

Technology critic Paris Marx argues that the benefits of the internet are eroding, and the AI boom is only accelerating their demise.

Adrian Pennington

April 22, 2024

Why and How Game Technology Is Changing Our Reality (Realities)

Epic Games is redefining reality with Unreal Engine, transforming industries and challenging our understanding of digital versus physical.

Jennifer Wolfe

March 14, 2024

Amy Webb’s 2024 Technology Predictions: Yes, They Include a Lab-Made Human-Machine AI-Brain

AI, bio-technology, and a burgeoning ecosystem of interconnected wearable devices are converging, the Future Trends Institute predicts.

Adrian Pennington

March 4, 2024

A Framework for the Future of M&E: The Developments We Can Expect

Media industry consultant Doug Shapiro provides a framework for studying the value flow between creators, intermediaries and consumers.

Adrian Pennington

November 5, 2023

When It Comes to M&E Technology, Let’s Separate “Hot” and “Hype”

A report compiled by Caretta Research finds buyers increasingly selective about new developments, focusing instead on creating efficiencies.

Adrian Pennington

October 3, 2022

NAB Show New York Amplified: From the Desk of IHSEusa

Dan Holland describes IHSEusa’s plans for the 2022 NAB Show New York.

Dan Holland

October 4, 2022

NAB Show New York Amplified: From the Desk of VisualOn

Yang Cai describes VisualOn’s plans for 2022 NAB Show New York.

Yang Cai

October 10, 2022

NAB Show New York Amplified: 5 Minutes with WideOrbit

Will Offeman describes WideOrbit’s plans for 2022 NAB Show New York in a video interview with Amplify editor Emily M. Reigart.

Emily M. Reigart