Amplify editor Emily M. Reigart interviews Will Offeman about WideOrbit’s plans for 2022 NAB Show New York. Offeman, chief product officer at WideOrbit, previews the technologies his company will be promoting at the show and shares some business and technology trends he’s identified within the industry.
2022 NAB Show New York takes place at the Javits Convention Center October 19–20. Offeman will be giving a presentation, “Streamlining the Management of Multiplatform Ad Campaigns,” at the Tech Chat Stage on the show floor at NAB Show New York. His talk begins at 4:20 p.m. on Wednesday, Oct. 19.
For a free exhibits pass to NAB Show New York, use code AMP10 when registering.
About Will Offeman
Will Offeman joined WideOrbit in 2000 and leads strategy, design and development for all products, from the company’s flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Will leverages decades of experience with TV and radio broadcasters, national cable networks and digital publishers to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.
WideOrbit helps media companies do more business by making it easier to buy and sell advertising. WideOrbit is the system of record for more than $37 billion in advertising spend annually. Say Hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, Fox, Paramount, AMC Networks, Univision, Gray, and Sinclair – have partnered with us since 1999.