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April 21, 2022
Posted April 19, 2022

How Web3 Is Remaking the Fan Experience

Intelligent Content

Exclusive content curated for an all-new Intelligent Content destination: All things data, AI and automation.
See trends and topics like this and more come to life at NAB Show in Las Vegas. Experience the industry-wide transformation enabling customized, immersive content.

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author
Cristina Clapp
Content Director
NAB Amplify
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Join Lori H. Schwartz and Phil Ranta, the chief executive officer at Wormhole Labs, for a discussion focusing on two important trends: the evolution of the fan and how video is taking center stage.

You’ll learn about:

  • Redefining what we mean by the word “fan” and new behaviors we can expect from this new generation.
  • How the coming together of 5G, AI, LED and Immersive Content technologies are driving new fan engagements and content models for sports and gaming.
  • New distribution and monetization models with video
  • New commerce models around shoppable video
  • The leveraging of micro-influencers to drive commerce and engagement

Explore all the trends covered to date by downloading this StoryTech whitepaper here.


Your Roadmap to Web3:

Does Web3 offer the promise of a truly decentralized internet, or is it just another way for Big Tech to maintain its stranglehold on our personal data? Hand-picked from the NAB Amplify archives, here are the expert insights you need to understand Web3’s potential and stay ahead of the curve on the information superhighway:
  • Magnificent Obsession: Why Are We in Love With Web3?
  • Web3 and the Battle For the Soul of the Internet
  • Web 2.5 Is Just… Awkward
  • Avatar to Web3: An A-Z Compendium of the Metaverse
  • Brave New World? Sure, Just Click Here





NAB Show Launches Web3 National Advisory Council

Web3 is the next iteration of the World Wide Web, reflecting an evolving infrastructure with advanced capabilities powered by blockchain technology and enhanced through artificial intelligence.

NAB Show has formed a new Advisory Council for Web3, with the mission of providing guidance and expertise on developing relevant education content around the implications of new technologies, content models, and consumer behaviors driven by the next generation of the Internet.

The 12-member group — comprising media and entertainment professionals, technology executives and platform providers from across the media landscape — will be led by two-time Emmy winner and longtime media advisor Seth Shapiro, managing partner of D[a]2: Digital Asset Advisors, who will serve as the Council’s chair; NAB director of strategic partnerships and programming, Meghan Nodell; and StoryTech CEO Lori H. Schwartz, a longtime industry strategist and leading NAB Show program curator who will serve as the Council’s engagement officer.

The Council will advise NAB Show’s executive team on a broad range of business-critical topics for media companies and their partners as they navigate new content platforms, the evolution of television, new IP-based assets, live events, audio, publishing, and physical and digital gaming experiences. Learn more about the National Advisory Council and see the full list of members HERE.





“Pulp Fiction” from Quentin Tarantino, who’s launched and NFT collection
“Pulp Fiction” from director Quentin Tarantino, who’s launched and NFT collection

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.

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