Skip to content
NAB Show NAB Show New York
  • Stories
    • Create
    • Connect
    • Capitalize
    • Intelligent Content
  • Events
  • Learning Lab
  • Sign Up
  • Sign In
To See More Search Results, Hit Enter...
Showing 1–10 of 235 for “nab”
< Previous
  • 1
  • 2
  • 3
Next >
July 27, 2022
Posted July 18, 2022

Online Video Subscriptions to Top Two Billion by 2027

author
Adrian Pennington
connected TV screens converged TV mobile TV connected television

READ MORE: Omdia forecasts global pay TV & online video subscriptions to pass 3 billion in 2027 (Omdia)

Online video subscriptions will reach two billion by 2027 — and with pay-TV subscriptions still exceeding one billion, the combined global total will exceed three billion, according to new data from Omdia.

Although the outlook remains very positive, it is clear online video services cannot take growth for granted. (Netflix, for example, is projected to lose two million customers in the second quarter of 2022 alone.)

Global subscriptions: Pay TV vs. Online Video, 2017-27
Global subscriptions: Pay TV vs. Online Video, 2017-27

Omdia is forecasting 1.48 billion online video subs by the end of 2022. With new services continually entering to market and, crucially, major players still only part of the way through their global expansion efforts, SVOD expansion is set for several years.

“Disney+ has enjoyed an incredibly successful launch but there are several more attractive territories for it to enter over the next couple of years,” says senior principal analyst Adam Thomas. “And the same goes for Paramount+, Peacock and several others. The prospects for the alliance of HBO Max with Discovery+ also looks exciting. There are numerous reasons to be positive for online video’s prospects over the next few years which are reflected in our forecasts.”



ALSO ON NAB AMPLIFY:

TV television

This Is the Future of TV (Until Everything Changes Again)



Omdia’s latest research showed mixed fortunes for pay-TV. The sector is growing in 55 countries, declining in 41, and static in five. Over the next five years the analyst expects those contrasting fortunes to continue, with countries like Indonesia continuing to post solid increases, while others — most notably the US — seeing ongoing decline.

The consultancy firm forecasts global pay-TV numbers to drop 1.9% from 1.03 billion in 2022 to one billion in 2027.

“The one small note of caution I would add is that with pay-TV as a whole plateauing, the TV and video business is becoming increasingly reliant on growth from online video,” Thomas added. “But with that business having been built on high content investment aligned with low subscription prices, a price-sensitive public has come to expect a lot of bang for their buck.

Global pay TV, biggest increase/decrease in subscription numbers by country, 2021-27
Global pay TV, biggest increase/decrease in subscription numbers by country, 2021-27

“The content costs versus pricing balancing act is a tricky one to navigate and we’ve already heard from Netflix that it expects to lose two million customers in this quarter. It is quite clear that constant growth for online video is by no means guaranteed.”


CHARTING THE GLOBAL MARKETPLACE:

Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:
  • How To Secure the Next Billion+ Subscribers
  • Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning
  • How Does OTT Gain Global Reach? Here’s Where to Start.
  • Governments Draw Battlelines To Curb the US Domination of SVOD
  • Streaming Content: I Do Not Think You Know What That Word Means

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.

  • Broadcast
  • Streaming
  • Capitalize
  • Distribution and Delivery
  • Media Content
  • Connected TV / OTT I Hybrid / IPTV
  • Content Publishers
  • Interactive and Cross Platform TV / Web / Mobile

Subscribe

for more content like this sent directly to your inbox:

Sign Up
  • #NABAmplify
  • More NAB:
  • NAB Amplify
  • NAB Show
  • NAB Show New York
  • Policy
  • Privacy Policy
  • Terms of Use
  • Code of Conduct
  • Cookie Policy
  • Quick Links
  • Advertising & Thought Leadership
  • NAB Amplify Press
  • FAQs
  • Technical Difficulties
  • Contact
  • Cookie Preferences
  • RSS Feed
The Angle Newsletter

Weekly editorial newsletter covering the latest content, events and more taking place on NAB Amplify.

Subscribe

The thoughts and opinions expressed on NAB Amplify do not constitute official statements or positions by the National Association of Broadcasters.

© 2023 National Association of Broadcasters. All Rights Reserved.