The World Poker Tour Connects with Technology and AI to Transform its Distribution Supply Chain (1046)

The World Poker Tour (WPT) was grappling with challenges in version control and efficient asset management of its media content. WPT’s content management system housed multiple iterations of its shows, leading to complexities and file redundancies. WPT’s primary objective in implementing Ateliere’s Connect platform is to refine and enhance the process of rendering and delivering diverse versions of its shows, tailored to quickly meet varied customer demands, specific format requirements, content nuances, as well as captioning and timed text integration. WPT is leveraging a full cloud workflow from content creation to distribution. The end goal of this endeavor is to eliminate “middleman” services and establish a more efficient, streamlined and cost-effective system to manage and distribute media content, thus enhancing operational efficiency and ultimately benefiting both WPT and its platform partners.

Speakers

• Kira Baca, Chief Revenue Officer, Ateliere Creative Technologies
• Marc Dion, Director, Distribution & Ad Sales, WPT Enterprises Inc.