Video on demand

How Shifting Consumer Habits Will Impact the Future of SVOD

Jennifer Wolfe

NAB Amplify Content Partner
Kim David Greenwood

Kim David Greenwood

PwC Principal, Strategy& US
Mark Borao

Mark Borao

PwC US Principal
Kate Kennard

Kate Kennard

PwC Manager

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According to PwC’s Global Entertainment & Media Outlook 2021–2025, global OTT revenues rose 26.2% in 2020, reaching $58.4 billion. This streaming boom has set the industry on a trajectory for rapid growth, with revenues expected to reach a whopping $81 billion by 2025.

PwC executives Kim David Greenwood, Mark Borao and Kate Kennard examine the current state of the SVOD industry and offer projections for what the future will bring in this panel discussion on PwC’s Streaming Energy report, moderated by Jennifer Wolfe.

They will discuss questions such as:

  • Last year saw a sharp demand for streaming content — who were some of the clear winners in this environment and to what can we attribute to their success?
  • How have consumer habits changed since the beginning of the COVID-19 pandemic, and how will they continue to evolve?
  • The PwC Global Entertainment & Media Outlook estimates that global SVOD revenues will reach $81 billion by 2025. What will this next phase of growth look like?
  • This report outlines five key journeys for meeting the challenges ahead: Social Discovery, Universe Building, Strategic Teams, the Quest for Monetization, and Workflow at Scale.


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Kim David Greenwood specializes in transformation, growth and innovation, and risk management strategies for strategy&, PwC’s strategy consulting business. Based in San Francisco, he is a principal with PwC US.

Mark Borao focuses on strategic technology, IoT, digital twin, OTT, and intelligent automation for technology, entertainment, media, and consumer products clients. Based in Los Angeles, he is a principal with PwC US.

Kate Kennard specializes in growth and innovation, transformation, and customer strategy for strategy&. Based in New York, she is a manager with PwC US.

Jennifer Wolfe is a veteran writer and journalist covering the business and artistry of the global Media & Entertainment industry. The former editor-in-chief of Animation World Network, her writing has also been published in American Cinematographer, Animation MagazineDigital Video, Video Edge and Variety.


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