PRESTOplay for Addressable TV Advertising (1293)

PRESTOplay for Addressable TV Advertising, an extension of castLabs PRESTOplay suite, enhances existing hybrid video player SDKs to support the upcoming next generation of ad-insertion technology—currently referred to Client-Side/Server Guided Ad Insertion by the Industry (SGAI). This offering provides a transformative approach to ad insertion in streaming media, leveraging HLS Interstitials and DASH MPD Insertion events. It optimizes the end-to-end ad insertion performance and end user experience. This ensures a scalable, efficient and streamlined process for ad insertion, making PRESTOplay a powerful tool for everybody aiming to increase ad revenues while maintaining a superior viewer experience.

Speaker

• Thasso Griebel, Technical Lead of Player Development, castLabs