Video on demand

GalsNGear D2C Masterclass: Sports Broadcasting


Amy DeLouise

Creative Director, DeLouise Enterprises LLC Founder, #GALSNGEAR
Dayna Blechman NBA

Dayna Blechman

NBA VP, Head of Business Operations
Sierra Brandenburg, Microsoft headshot

Sierra Brandenburg

Microsoft Commercial Lead
Margaret Rickard Rubinacci of MediaKind

Margaret Rickard Rubinacci

MediaKind Senior Director, Strategy, Growth and Partnerships

Sports has entered a new era of audience engagement and storytelling, especially when it comes to streaming and digital platforms.

In particular, the NBA has undergone a large digital transformation with the goal of creating a newly integrated tech platform that will really deliver best in class content to fans, as well as personalizing those experiences.

This GalsNGear-produced panel will cover the what, why and how of the NBA’s decision to combine its third-party-hosted U.S. and international apps into one comprehensive in-house product.

NBA League Pass screens

Moderated by Amy DeLouise, panelists will explore the new NBA digital strategy, as well as the technology and trends that support it.

Hear from NBA Vice President of Operations Dayna Blechman, Microsoft Commercial Lead Sierra Brandenburg, and MediaKind Senior Director of Strategy, Growth and Partnerships Margaret Rickard Rubinacci.

This webinar also previews the #GalsNGear Connect Women’s Leadership Summit at the 2023 NAB Show. Additionally, Sunday afternoon’s “Sports Broadcasting and the Metaverse” session will explore similar themes.