How Web3 Is Remaking the Modern Fan

Join Lori H. Schwartz and Phil Ranta, the chief executive officer at Wormhole Labs, as we wrap up our series of trends on the road to the NAB Show 2022. This discussion will focus on two important trends: the evolution of the fan and how video is taking center stage.

You’ll learn about:

• Redefining what we mean by the word “fan” and new behaviors we can expect from this new generation.
• How the coming together of 5G, AI, LED and Immersive Content technologies are driving new fan engagements and content models for sports and gaming.
• An update on distribution and monetization models with video.
• New commerce models around shoppable video.
• The leveraging of micro-influencers to drive commerce and engagement.

This is the last session in a three-event live Zoom series that focuses on 2022 industry trends in advance of the NAB Show. Join here: https://nab-org.zoom.us/j/88374386975.

Explore all the trends covered to date by downloading this StoryTech whitepaper here: https://tinyurl.com/RoadToNAB22.