Evolving Monetization Models and the Future of Advertising (1068)

Panelists discuss topics including omnichannel personalization and leveraging audience insights to tailor targeting and boost engagement; interactive, shoppable ads, including how brands successfully merge ads and e-commerce by featuring products in content to drive direct sales and engagement; TV convergence ads, which bring digital and traditional TV together for aligned campaign management, consistent measurement, and smart audience reach; and generative AI in ad tech, and how leading companies use it to revolutionize ad operations and sales, enhancing revenue. Join us for a deep dive into the strategies shaping tomorrow’s revenue landscape.

Speakers

• Nazariy Mamrokha, Associate Vice President, Engineering, GlobalLogic, A Hitachi Group Company
• Yevhenii Prokapalo, Senior Manager, Engineering, GlobalLogic, A Hitachi Group Company
• David Wolf, Group Vice President CME, GlobalLogic