Aaron López, chief operating officer at VSN, reveals what products and technologies VSN will be showing in its booth at the 2022 NAB Show, which takes place at the Las Vegas Convention Center April 23–27.
What has VSN been working on since the last NAB Show?
Aaron López: It has been a while since the last NAB Show. The pandemic was a shock for all, but we did not stop working and pushing harder to innovate and update our products. For example, VSN took a big step forward on its SaaS and Cloud offer. We detected an increasing demand for flexible solutions and remote workflows during these two years. Our technology was already prepared for that and the transition to this business model was smooth for us. We can proudly say that nowadays, we can offer a subscription model and cloud installation for all our products and projects, apart from the classic licensing model also available. We believe we must be flexible and adapt to the needs of our customers and this is an excellent example of that.
On the other hand, since September 2021, we have been part of Valsoft Corp. This is a unique opportunity to grow for VSN. The group is providing us with resources and the experience gained in more than 20 different vertical businesses will make us improve our services. We will keep our activity but with more tools and possibilities. Apart from this, during these two years, we were working day by day to improve our products and satisfy all our customers’ needs, which is our main focus.
What products or product categories is VSN highlighting at the 2022 NAB Show?
AL: The new metadata rules editor is one of our main highlights for this show. Metadata is the core of any MAM system and we must provide flexibility and customization to manage it. With this new functionality added to the VSNExplorer suite, any user can create and manage rules to the metadata generated by our assets. Using a simple programming language, they can easily apply different metadata conditions and different conditions to metadata and perform many operations.
In addition, we will showcase an important advance of our BMS, VSNCrea. The system has incorporated a new Commercials module for advertising management. Thanks to this, our customers have different options to control their ads, like choosing the seconds of the spot for the pricing, the type of Ad Rate cost and assigning prices to blocks. All this with using an easy control from a table view.
We have done much more during the last two years. We have improvements in other products like VSNExplorer Exchange, which has been entirely renovated. We are happy to showcase all our advances at Booth N925 in the North Hall.
What recent technology developments do you think are the most exciting for the media and entertainment industry?
AL: In the last two years, our industry rushed up under the circumstances and we experienced an advance that would have normally taken more time. We can see how the cloud is finally here and how cloud-native technology is becoming more critical. It represents a significant step forward in flexibility, accessibility and cost savings, virtues that have considerable value for our customers. Also, it opens the door to remote and collaborative workflows, which are essential nowadays. Hand by hand with the cloud, the arrival of the SaaS business model opens the door to that desired flexibility. These improvements are exciting, and I believe all companies must adapt to them.
In terms of our products, I want to highlight the arrival of artificial intelligence to the MAM systems. The integration of these engines in systems like VSNExplorer MAM allows extracting information like text transcription or facial recognition of the characters in a few minutes. The user only needs to validate the results provided in the same interface. We’ve deployed this technology in clients like RTVE and I believe it is a huge advance that automates content catalog processes, which leads to better archive and media asset management.
About Aaron López
Aaron is a seasoned telecommunications engineer with more than 15 years of experience in the broadcast & media industry. He started his career at VSN back in 2010, and not long after was appointed as the company’s COO. Since Valsoft’s acquisition of VSN in 2021, Aaron has been the group’s reference in the broadcast vertical, in addition to expanding his management duties at VSN.
VSN’s solutions focus on solving any need in the fields of media management, production, planning, multiplatform content delivery and broadcast or publishing through linear and non-linear channels.