NAB Show Amplified: 5 Minutes with Verimatrix

Amplify editor Emily M. Reigart interviews Jon Samsel about Verimatrix’s plans for the 2022 NAB Show.

Samsel, who serves as senior vice president of marketing at Verimatrix, previews some of the new products, technologies, customers and partners Verimatrix will be showcasing at its NAB Show booth this year and shares some business and technology trends he’s identified within the industry.

The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.

Verimatrix can be found in two show floor locations in the West Hall. The company will be in Pod W3626 in the Intelligent Content Experiential Zone and will also be showing its products in Cabana W2513.

Jon Samsel and the Verimatrix team have several speaking engagements planned during NAB Show.

Secure, Value-Add Partnerships that are Now Possible Thanks to Modern SaaS Platforms
Where: W6428 Connect Experiential Zone in the West Hall
When: Sunday, April 24, 1–1:30 p.m.
What: Partnerships have always played a vital role in the broadcast media value chain. With the dawn of cloud platforms, partner relationships have become more critical that ever – because the right partners, integrated at the right touchpoints, can add value far beyond what’s possible via on-premises deployments. We call this type of value-added equation, 1+1=3. Verimatrix is currently partnering with encoders, players, middleware vendors, content delivery networks (CDNs) and big data specialists who are able to connect their services to the Verimatrix Secure Delivery Platform to accelerate continuous value delivery for our media rights owner and video operator customers. One such partner, MUSO, will explain how they are connecting their services to Verimatrix Streamkeeper to offer the market bold new ways to hunt down and take out industrial-scale piracy.
Who: Sebastian Braun, senior product manager, Verimatrix; and Christopher Elkins, co-founder, MUSO

Threat Defense for Media & Entertainment: How to Close the Open Door in Security Walls to Prevent the Enterprise from Being Compromised
Where: W3122 Intelligent Content Inspiration Zone in the West Hall
When: Monday, April 25, 2:30–3 p.m.
What: Today’s security-conscious media & entertainment organizations spend millions of dollars each year on enterprise cybersecurity. In fact, they’ve built a big, beautiful security wall. But what if we told you the most companies have a hole in that wall — via the apps and APIs that are connected to it? You might wonder why anyone would spend money on this wall of defense that has a wide-open door in it — allowing bad actors to walk right in. Verimatrix XTD (Extended Threat Defense) is a new SaaS solution that closes this open door in enterprise security walls and monitors all mobile apps connected to your cloud services, ensuring they can’t be weaponized against you. Learn what media powerhouses have to say about combatting today’s modern media cyberthreats.
Who: Jon Samsel, senior vice president global marketing, Verimatrix

The State of Piracy Today and the New Battlefront Against Industrial Scale Content Theft
Where: W3122 Intelligent Content Innovation Zone in the West Hall
When: Tuesday, April 26, 11:30 a.m.–12 p.m.
What: With digital content piracy reaching industrial scale both in size and economic impact, traditional ‘blunt’ countermeasures have less and less impact, and they risk annoying paying consumers as much as pirates. New data-driven approaches that utilize breakthroughs in cybersecurity can quickly target the riskiest behaviors with surgical precision: cutting off criminals while improving the user experience for everyone else. In this session, we will discuss how the financial benefits of content security are becoming easier to quantify and justify by linking investment directly to outcomes; specifically, investment in data insights and amazing new anti-piracy technologies that are just now coming to market.
Who: Sebastian Braun, senior director, product management, Verimatrix; Robert Ambrose, Caretta Research; Christopher Elkins, co-founder, MUSO

About Jon Samsel
Jon Samsel is a marketing veteran, thought leader, and entrepreneur with three decades of experience working with leading brands such as Bank of America, Apple, and Ford. He founded two startups that had successful exits: RoadLoans, a direct-to-consumer auto finance lender incubated at Ford Motor Credit and acquired by Banco Santander, and Heardable, a brand analytics platform acquired by Hatcher, a leading Singapore-based accelerator. Jon has advised brands such as Hilton Hotels, DocDoc (healthtech), ApexPeak (fintech) and Dropsuite (SaaS backup). Early in his career, Jon worked as a Hollywood screenwriter, casting director and talent agent. Currently, Jon is SVP, Global Marketing at Verimatrix. Jon holds a B.A. from California State University, Fullerton. He is a published author, speaker and former writing instructor at UCLA and UC Irvine Extension.

About Verimatrix
Verimatrix (Euronext Paris: VMX) helps power the modern connected world with security made for people. We protect digital content, applications, and devices with intuitive, people-centered and frictionless security. Leading brands turn to Verimatrix to secure everything from premium movies and live streaming sports, to sensitive financial and healthcare data, to mission-critical mobile applications. We enable the trusted connections our customers depend on to deliver compelling content and experiences to millions of consumers around the world. Verimatrix helps partners get to market faster, scale easily, protect valuable revenue streams, and win new business.