NAB Show Amplified: 5 Minutes with Salesforce

Amplify editor Emily M. Reigart interviews Alp Pekkocak about Salesforce’s plans for the 2022 NAB Show.

Pekkocak, who serves as senior director of industry solutions and strategy for media & entertainment at Salesforce, previews some of the new products, technologies, customers and partners that Salesforce will be highlighting this spring, and discusses business and technology trends he’s identified in the industry.

The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.

During NAB Show, Salesforce will be giving product demos in the AWS booth, located at W3500 (West Hall).

Salesforce has several planned speaking engagements during NAB Show:

How to Turn Subscribers Into Loyal Fans and Maximize Customer Lifetime Cycle
When: Monday, April 25, 4 p.m.
Where: N5728 in the Capitalize Experiential Zone in the North Hall

How to Build and Scale Direct-to-Consumer (D2C) Video Streaming Subscription Platforms
When: Tuesday, April 26, 1 p.m.
Where: W6428 in the Connect Inspiration Zone in the West Hall

How to Supercharge Advertising Sales and Maximize Revenue
Tuesday, April 26, 3:15 p.m.
Where: N5728 in the Capitalize Experiential Zone in the North Hall

About Alp Pekkocak
Alp Pekkocak leads strategy, design, and development of media & entertainment industry solutions at Salesforce. He works with media companies across the globe to drive digital transformation to address their needs for the constantly-evolving media landscape – from content production, distribution, monetization, to subscriber lifecycle management and audience engagement.

About Salesforce
Globally, companies across every industry use Salesforce, the world’s #1 CRM to drive digital transformation. Powered by the Customer 360 and Salesforce Industries, companies are increasing sales, service and marketing agility, operational efficiencies at a faster time to value to strengthen customer and employee experiences.