NAB Show Amplified: 5 Minutes with ARRI

Amplify editor Emily M. Reigart interviews Stephan Ukas-Bradley about ARRI’s plans for the 2022 NAB Show.

Ukas-Bradley, who serves as vice president of strategic business development and technical marketing at ARRI, previews some of the new products, technologies, customers and partners ARRI will be showcasing at its NAB Show booth this year and shares some business and technology trends he’s identified within the industry.

The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.

ARRI will be in Booth C7925 (Central Hall) during NAB Show.

About Stephan Ukas-Bradley
Stephan Ukas-Bradley, the Associate ASC member, currently serves as Vice President of Strategic Business Development and Technical Marketing at ARRI, responsible for the Solutions Group team in the Americas region. In June 2021, ARRI announced the establishment of the ARRI Solutions Group. With this new organizational unit, the company, known for the manufacturing and rental of camera and lighting systems, lenses and accessories, expands its offering of holistic solutions for the global film and television industry. The ARRI Solutions Group is focused on the design and engineering of customized production infrastructures, including innovative mixed-reality environments, state-of-the-art TV studios, and other ultra-modern solutions. Customers benefit from an international team of experienced engineers and project managers in combination with ARRI products, highly regarded for their high quality and user-friendliness and a worldwide network. This is because ARRI works with specialized industry partners, depending on the region, project and scope of services required.

About ARRI
“Inspiring images. Since 1917.” ARRI is a global player within the motion picture industry, employing around 1,200 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia. The ARRI Group consists of the business units Camera Systems, Lighting, and Rental, all dedicated to connecting creativity and future technologies for moving images. ARRI is a leading designer and manufacturer of camera and lighting systems as well as system solutions for the film, broadcast, and media industries, with a worldwide distribution and service network. The portfolio includes digital cameras, lenses, camera accessories, archive technologies, lamp heads, and lighting accessories. Along with offering exclusive technologies, ARRI Rental’s first-class services and equipment provide camera, lighting, and grip packages to professional productions around the world. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their contributions to the industry with 19 Scientific and Technical Awards. For locations and more information, please visit www.arri.com.