Video on demand

NAB Show Amplified: 5 Minutes with Kyndryl

Jeff Becraft

Jeff Becraft

Kyndryl -- U.S. Sales Leader Data & AI Practice
Emily M. Reigart

Emily Reigart

NAB Amplify Senior Editor

Amplify editor Emily M. Reigart interviews Jeff Becraft about Kyndryl’s plans for the 2022 NAB Show.

Becraft, who serves as U.S. sales leader of the Data & AI Practice at Kyndryl, previews some of the new products, technologies, customers and partners Kyndryl is highlighting this spring and shares some business and technology trends he’s identified within the industry

The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.



About Jeff Becraft
Jeff Becraft heads the U.S. sales team for data and AI services at Kyndryl, the world’s largest IT infrastructure services provider, and has a particular passion for the media & entertainment industry. He holds a bachelor’s degree in radio, television and film, and was an ABC/Disney Screenwriting Fellowship semi-finalist for one of his original feature-length screenplays. He also spent nearly a decade in the retail music industry and was a panelist representing the retailer alongside the CTOs of each of the major record labels at the National Association of Recording Merchandisers (NARM) conference. Jeff conceived and coded his company’s first online ordering website before making the leap into IT full time, where he has served in a number of roles, initially as a web developer, and later, software architect, project manager, consulting practice leader and sales engineer, and has been a frequent speaker on topics relating to enterprise scale management of critical software systems. In his current role leading sales of data and AI services at Kyndryl, Jeff and his team advise clients in a range of industries who are striving to achieve transformative results for their businesses by creating innovative user experiences based upon effective data modernization, data platform management, data science and applied AI and machine learning initiatives.

About Kyndryl
Kyndryl works at the core of businesses that move the world. With more than 90,000 skilled professionals operating in over 100 countries, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. We are committed to the health and continuous improvement of the vital systems at the heart of the digital economy. With our partners and thousands of customers, we co-create solutions to help enterprises reach their peak digital performance. Our world has never been more alive with opportunities. Together, we can seize them. To learn more, visit

Kyndryl logo