Driving Innovation: How PGA TOUR Is Transforming Fan Experience with AWS (1308)

Join this session for an inside look at how the PGA TOUR is using AWS technology to take fan engagement to the next level. Explore the PGA TOUR’s cloud migration journey and how AWS powers enhanced tournament coverage. Hear how cloud infrastructure has reduced the operational costs and complexity of PGA TOUR’s media operations and the cutting-edge cloud-based production capabilities fueling a personalized fan experience. Also, learn about the PGA TOUR’s journey to preserve its video history and how AI/ML provides greater access to content. Then, get a sneak peek at future innovations it is building in its new broadcast facility. Gain unique insights into the PGA TOUR’s digital transformation, and learn how you can apply these innovations within your own organization.

Speakers

• Michael Raimondo, VP of Broadcast Technology, PGA TOUR
• Julie Souza, Global Leader, Strategic Business Development, Sports, Amazon Web Services (AWS)