How Do You Determine the Real Value of AI for M&E? Choose Your Fighter.
Media & Entertainment industry experts discuss/debate AI’s evolving role and impact on creativity, jobs, fair use and ethical issues.
Renard Jenkins: This Is How GenAI Will Transform Media and Entertainment. (Don’t Freak Out.)
Every part of the content creation and distribution process will be affected by AI. But don’t think about it as replacement.
Digital Humans: How Hollywood Is Readying for Replicants
Executives from Soul Machines and Wild Capture debate the case for photoreal, full-body synthetic humans
Digital Humans Are Becoming the Face of the Computer… Interface
“Utilizing digital humans integrated with AI helps to bridge the gap between technology [and] people,” says Rob Sims, CEO at Sum Vivas
Doug Shapiro Has Four Scenarios for GenAI in Hollywood (and Honestly, None of Them Are Awesome)
Analyst Doug Shapiro explains how the rapid advancement of GenAI video applications make AI more of a threat than an opportunity to studios.
Ethan Mollick Envisions the Possibilities for AI and Absolutely Zero Involve Robot Overlords
“If you haven’t had an existential crisis about it, you probably haven’t really experienced AI,” says “Co-Intelligence” author Ethan Mollick
Broadcast Workflows Now Work… Differently: Changes With Cellular Transport, Cloud Vs. On-Prem, Actual AI Contribution
Haivision’s 2024 tech trends report explores broadcast trends including the increased use of cellular networks, 5G adoption, AI, and more.
FAST Platforms and Content Providers Agree: Consumer Education Will Drive Adoption
FAST platforms have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV.
How Sports Streamers Should Be Optimizing Their Tech Stacks
Industry experts say HD 1080p 60fps is the favored sports streaming format over 4K because viewers can’t actually perceive the difference.
How Broadcasters Could/Should Optimize Their Infrastructure for eSports
Projected growth of eSports should compel broadcasters to build out cloud and remote production resources, Deloitte advises in a new report.
Will the Creator Economy Become a Confluence of UGC and GenAI?
Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy
Rates and ROI: Estimations and Calculations for Influencer Pricing
The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.
How Are Marketers Utilizing User-Generated Content?
MASV’s State of User-Generated Video 2024 report examines how video content is “influencing” marketing strategies.
What Consumers Want (Now): Why It May Be Time to Rethink Your Influencer Strategy
Sprout Social’s “2024 Influencer Marketing Report” analyzes trends in the current landscape along with their impact in the future.