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Sports Production Amplified

From the Super Bowl to the Olympics, sports coverage is both foundational and innovative. Get in the game with NAB Amplify’s sports content.

Olympics broadcast sports AI artificial intelligence
2024 Paris Games

AI at the 2024 Paris Games: Transforming the Olympics Broadcast

Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.
Jennifer Wolfe
Olympics broadcast sports AI artificial intelligence
2024 Paris Games

AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans

Jennifer Wolfe
Content Delivery

What the 8K OTT Tests at the Olympics Signal to Broadcasters

Adrian Pennington
data sports AI
Sports Data and Analytics

How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)

Jennifer Wolfe

More Sports Content

Olympics broadcast sports AI artificial intelligence
July 29, 2024

What the 8K OTT Tests at the Olympics Signal to Broadcasters

Organized by OBS and Intel, this test will aim to show how live 8K signals can be compressed using VVC/ H.266 and sent with minimal latency over the internet.
Adrian Pennington
Olympics broadcast sports AI artificial intelligence
July 23, 2024

AI at the 2024 Paris Games: Transforming the Olympics Broadcast

Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.
Jennifer Wolfe
Olympics broadcast sports AI artificial intelligence
July 23, 2024

AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans

At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.
Jennifer Wolfe
BBC Sport’s Euros broadcast promo, Cr: BBC Sport
July 17, 2024

From Pitch to Post-production: BBC Sport’s Remote Workflow for the Euros

Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.
Jennifer Wolfe
From the official Paris 2024 games poster, designed by Ugo Gattoni
July 17, 2024

How an SA 5G Network Is Connecting the Paris Olympics Broadcasts

Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.
Jennifer Wolfe
data sports AI
July 16, 2024

How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)

By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve.
Jennifer Wolfe
NEP WImbledon HDR
July 15, 2024

NEP Serves Up HDR to Wimbledon Broadcast Services

Wimbledon Broadcast Services shared more of the 2024 Championships action in HDR this year, captured and managed by NEP.
Emily M. Reigart
Paris Olympics games
July 9, 2024

The 2024 Paris Summer Games Are Going to All (All!) the Screens

NBC partners with IMAX and AMC to bring the 2024 Paris Summer Games to audiences in an immersive theatrical setting.
Jennifer Wolfe
social media sports football NFL
July 9, 2024

The NFL’s Creator Partnerships Touch Down With Audiences

The NFL’s collaboration with content creators and social platforms has extended the sport’s influence to a new generation of fans.
Adrian Pennington
BBC Sport’s mixed reality studio, one of two constructed in Berlin for its coverage of the UEFA EURO championships.
July 9, 2024

Live, On Location and Virtual: Visiting BBC Sport’s UEFA Euro 2024 Studios

BBC Sport has leveraged advances in XR and AR to construct its virtual sets for coverage of the 2024 UEFA EURO championship.
Emily M. Reigart
live production broadcast production
July 8, 2024

Using FAST to Make “Pop-Up” Live Productions Profitable

Delivering single live events with FAST channel integration can demonstrate immediate ROI, explains Amagi’s Kalaivani Sivasankaran.
Cristina Clapp
live production sports production broadcast
July 1, 2024

How Live Production Continues to Transform With IP and IT

How live productions are centralizing operations in the cloud, consolidating workflows, improving efficiency and reducing redundancy
Adrian Pennington
flame olympics torch relay
June 27, 2024

Paris 2024 Olympic Flame Relay Ignites an Innovative Production Workflow

Broadcasting the 2024 Summer Games Torch Relay set a new standard in the use of a private 5G network for sustained live streaming at scale.
Adrian Pennington
5G sports broadcast
June 1, 2024

Sports Production and 5G Make a Very Cute Couple

This summer's sports broadcasting schedule means a new dawn for 5G, a technology that promises to revolutionize live production.
Adrian Pennington
Gangwon 2024 Cr. Olympic Broadcasting Services
June 24, 2024

This Is Not a Test: How OBS Prepped Its Tech for Paris 2024 (Practice, Practice, Practice)

Virtual production, AI and digital outreach are some of the new and expanded innovations delivering coverage of the Paris Olympic Games.
Adrian Pennington
live production broadcast streaming control room sports
June 3, 2024

Broadcast Workflows Now Work… Differently: Changes With Cellular Transport, Cloud Vs. On-Prem, Actual AI Contribution

Haivision’s 2024 tech trends report explores broadcast trends including the increased use of cellular networks, 5G adoption, AI, and more.
Adrian Pennington
May 26, 2024

Sports Viewers Want More Interactivity. And That’s Where AI Can Come In.

New research shows the use of AI is increasing across all aspects of sports, but orgs must be strategic in order to maximize its utility.
Adrian Pennington
sports production broadcast streaming
May 23, 2024

How Sports Streamers Should Be Optimizing Their Tech Stacks

Industry experts say HD 1080p 60fps is the favored sports streaming format over 4K because viewers can’t actually perceive the difference.
Adrian Pennington
esports games gaming
May 15, 2024

How Broadcasters Could/Should Optimize Their Infrastructure for eSports

Projected growth of eSports should compel broadcasters to build out cloud and remote production resources, Deloitte advises in a new report.
Adrian Pennington
May 8, 2024

NBCU Chairman Frances Berwick and Her Strategy for Primetime and Platforms

NBCUniversal Entertainment chairman Frances Berwick discusses the current TV landscape at the 2024 NAB Show.
Adrian Pennington
image courtesy of Domenick Satterberg
September 6, 2023

Domenick Satterberg: Shooting Sports as Cinema

Sports cinematographer Domenick Satterberg charts the history of NFL Films and reveals the camera techniques he uses to capture the action.
Adrian Pennington
Master Control Room at Tennis Channel in Santa Monica, CA.
August 31, 2021

The Fearless Future of Live Sports Production

There’s nothing to fear in moving beyond “the old way.” The technology is here today for a successful reinvention of live sports production.
Cassidy Phillips
16K
October 31, 2021

So You Say You’re Planning a 16K Live Stream…

Intel announces plans to experiment with multiple streams of High Frame Rate High Dynamic Range 8K and even 16K at the Paris Olympics.
Adrian Pennington