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NAB Show Amplified: From the Desk of SonicMessenger

Headshot Terrance Bey, CEO, SonicMessenger

Terrance Bey

SonicMessenger -- CEO

Terrance Bey, CEO of SonicMessenger, reveals what products and technologies SonicMessenger will be showing in its pod at the 2023 NAB Show, which takes place at the Las Vegas Convention Center April 15–19. SonicMessenger will be showcasing its Verifiable Reach and Interactive Platform in Pod W2051F in the West Hall’s Capitalize Experiential Zone during NAB Show.

What has your company been working on since the last NAB Show?

SonicMessenger has been in stealth mode since the last NAB Show. Our team has been laser-focused on better understanding the market and making sure that our product best aligns with our customer’s needs. We have been focused on customer acquisition and use-case development, and on creating a simpler customer experience for creating and managing inaudible campaigns.

What products or product categories are you highlighting at the 2023 NAB Show?

SonicMessenger is highlighting our Verifiable Reach and Interactive Platform (vRIP). This platform allows our customers to verify and measure consumer reach and interaction — in a way that is new to the market. Sonic can determine the exact time that a consumer engages with a specific piece of content after having seen it, whether that is immediate, the next day, or the next month.

What recent technology developments do you think are the most exciting for the media and entertainment industry?

  • Video creation technology: Diversity of thought and views are important to the growth and development of all industries. As video creation technology gets better and less expensive, it allows those with less access to high-end studios and equipment, better access to media tech that lets them tell their story, capture it and share it for the world to see.
  • Augmented reality experiences: The ability to engage with a place, time or event in the comforts of your desired space will enhance the consumers experience. This includes sporting events, television and movies.
  • Real-time consumer engagement with products and interest: Allowing consumers to engage with products and services as they see or hear them, without the need for consumers to perform additional search activities will bring spontaneity to the digital experience.

About SonicMessenger
SonicMessenger is a SaaS solution that helps broadcasters revolutionize their advertising, using inaudible tones. It offers opportunities for new revenue, more impactful content creation, and unobtrusive consumer connection, all while providing valuable data optimization strategies. For more information, contact