Keeping Listeners Engaged Through Stopsets (1232)

Radio station consultant and author Andy Meadows shares strategies to keep listeners from changing the station during commercials, like strengthening the content on the other side, effectively teasing to that content, quick mid-break imaging and live wedges, in-stopset contesting and ways to turn spots into entertainment elements. Plus, he’ll discuss the psychology and science behind stopset length and placement.

Speakers

• Andy Meadows, Consultant, Radio Consultants
• Alan Power, President of Broadcast Media at Salem Media Group, Member of NAB Board of Directors