How Newsrooms Can Engage Audiences With NextGen TV

April 21, 2021
12:30 - 1 p.m. ET

Hosted by
NAB

Sam Matheny

NAB EVP & CTO
Bryan-Dunbar

Bryan Dunbar

The E.W. Scripps Company VP & CTO
Sean-McGarvy

Sean McGarvy

The E.W. Scripps Company Senior Director, Content Strategy
Ellen-Weiss

Ellen Weiss

The E.W. Scripps Company Vice President and Washington Bureau Chief
Oliver-Botti

Oliver Botti

Fincons Group Strategic Marketing and Innovation Executive Director

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How can local TV newsrooms use the interactive opportunities within the NextGen TV technology to engage audiences with news and information as more stations across the country roll out the ATSC 3.0 standard? In this demonstration, leaders from The E.W. Scripps Company and Fincons walk through a concept that leverages the interactive applications for the new television standard, combining broadcast and broadband to engage and educate viewers in new ways. Attendees will get a front-row seat to this innovative application through a real-time demo of this, covering the important topic of news literacy in partnership with the News Literacy Project, and access to a Q&A with the people who designed and built it.

Interested in Networking?

After this session is complete, hop into the Broadcast Community Breakout Session networking experience at 1pm ET. This event will allow you to tap into a knowledge-swap with experts and peers on broadcast specific topics that are essential to your career. This is a great opportunity to share ideas, best practice and make new connections.

Click here for Networking event details.