How Can We Make Broadcast TV More Successful? (754)

This session will consider how new and innovative technologies might enable traditional broadcasters to fight back, delivering all the advantages of OTT services, instantly on a normal broadcast TV channel, and without the need to download or sign into an app. The speakers will discuss the following questions: How disruptive will these new broadcast technologies be and what will be the impact on the TV industry? Will these new technologies herald a resurgence broadcast TV use for U.S. broadcasters? How will these new technologies affect how ad dollars are split between OTT services and traditional broadcasters? Given the new technologies now available, what is the future for broadcast TV and the broadcast TV ad market?

Speakers

• Shermaze Ingram, Senior Vice President, Industry Affairs, National Association of Broadcasters
• Rob Lewis, CEO, ROXi / FastStream
• Brandon Amoah, Senior Analyst, Tech BD, Sinclair Broadcast Group