Extreme E: Racing for a Cause

Extreme E Chief Marketing Officer Ali Russell talks to NAB Amplify Live Production Community Director Fergal Ringrose for NAB Show Premiere 2021.

The all-new electric SUV race series Extreme E had its debut in Saudi Arabia earlier this month. Extreme E is backed by some of the biggest names in motorsport including Formula One World Champions Lewis Hamilton, Nico Rosberg and Jenson Button, along with American motorsport legends including Chip Ganassi and Michael Andretti.

Extreme E has been launched to showcase the uncompromising ability of environmentally friendly technology to power automobiles across the most challenging terrains worldwide.

Interested in Networking?

After this session is complete, hop into the Live Production Peer Perspectives networking experience at 3:30pm ET. This event will allow you to tap into a knowledge-swap with experts and peers on live production specific topics that are essential to your career. This is a great opportunity to share ideas, best practice and make new connections.

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