Entertainment Evolved: Cultural Shifts and Monetization through Gaming (937)

Gaming trends are transcending cultural touchpoints. This session will explore the expanding landscape of brand opportunities within gaming realms such as Roblox, Fortnite, and Minecraft. Our panel of experts will dive into innovative monetization channels that are redefining access to and engagement with entertainment content, emphasizing the diverse ways in which gaming is facilitating new avenues for brand integration, audience interaction, and revenue generation. The conversation will explore the shift from linear models to immersive and interactive experiences while underscoring the importance of leveraging the dynamic interplay between gaming, lifestyle, and entertainment to create compelling, monetizable content for the next generation and beyond.

Speakers

• Heather Healy, VP of Brand Strategy, Super League
• Ryan Johnson, Co-Founder and CEO, Cxmmunity Media
• Felix LaHaye, Founder, United Esports
• Greg Selkoe, Co-Founder and CEO, Xset