The Power of Data, Personalization and an Omnichannel Strategy

March 31, 2022
2 - 3 p.m. ET

Lori H. Schwartz

Lori H. Schwartz

StoryTech -- CEO and Founder
Angelina Eng

Angelina Eng

Interactive Advertising Bureau VP, Measurement & Attribution

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Join Lori H. Schwartz and Interactive Advertising Bureau VP of Measurement & Attribution Angelina Eng to discuss important trends — data and personalization and the “omnichannel experience” — ahead of the 2022 NAB Show.

In this session, you’ll learn about:

  1. What entertainment marketers need to be thinking about as third-party cookies are phased out.
  2. How gamification, contextual advertising and brand storytelling will lead the way to growing audiences.
  3. What is an omnichannel strategy and how does it play out?
  4. The growing role of direct to consumer retail and how the blending of physical and digital will drive more audience growth.
  5. Available to all attendees will be a white paper, focused on the top five trends driving go to market strategies for all forms of content.

This is the second session in a three-event live Zoom series from Lori H. Schwartz that focuses on 2022 industry trends.

 


Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Lori H. Schwartz is a true technology catalyst (“Tech Cat”). As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives of multiple brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement.

She frequently curates large trade show plenaries and hosts events to help drive conversations around the latest marketing and advertising technology and content business models.

Based in Los Angeles, Calif., Lori is a CNN technology contributor and a frequent speaker at major industry events, as well as for private companies helping to facilitate conversations around new business models and technology innovation. She served previously as a governor for the Television Academy and sat on the executive committee, driving thought leadership for the future of interactive media.

Previously, Lori was chief technology catalyst at McCann Worldgroup North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB. Lori oversaw the group’s strategy, helping to keep clients ahead of the digital curve, and facilitated emerging media up fronts for Microsoft, Intel, General Motors, Nestlé and Sony.

Speaker: Angelina Eng

A seasoned executive with 25+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

As the VP of Measurement & Attribution for IAB, Angelina develops, identifies, and champions for industry measuremebt abs data standards, guidelines and best practices for the marketing-media ecosystem. The IAB is a trade group focused on empowering the media and marketing industries to thrive in the digital economy.

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.