Video on demand

How to Build and Scale D2C Video Streaming Subscription Platforms

Christopher S. Dean

Christopher Dean

Salesforce -- VP & GM, Communications & Media
Chris Kuthan

Christopher Kuthan

Amazon Web Services -- Head, Worldwide Media & Entertainment and Sports Solutions
Ken Kanagaraj

Ken Kanagaraj

Amazon Web Services, Proserv -- Direct-to-Consumer Innovation Lead and Principal Architect

Join this session to learn more about how Salesforce, in partnership with Amazon Web Services, brings together a comprehensive, industry-specific media offering designed for direct-to-consumer video and live streaming services. Allowing content distributors to enhance capabilities and rapidly launch new service offerings, such as subscription packages and product bundles. 

Key benefits of the joint offering: 

  • More integrated, personalized streaming video experiences
  • Increased retention, with comprehensive insight into viewer intelligence 
  • Configurable platform to easily support innovation 


Learn More

Overview: Salesforce and AWS Deliver Offering That Helps Content Distributors Easily Deploy, Scale and Personalize High-Quality Video Streaming Subscriptions

Video: Salesforce and AWS Video Streaming Subscription Offering

Blog: Build and Scale Direct-to-Consumer Streaming Video Offerings



Christopher Dean

Christopher S. Dean (“CD”) is VP & GM, Communications & Media for Salesforce, setting strategy and managing operations for solutions that help media companies accelerate growth, agility and differentiation through industry-specific cloud and mobile software.

CD has spent decades developing and launching products that help customers create new distribution channels and grow revenue. As CEO of Swrve, CD transformed a mobile gaming business into a world leader in enterprise mobile marketing automation for finance, entertainment, travel, telecommunications, and ecommerce verticals.

CD holds a MBA from the J.L. Kellogg Graduate School of Management and a Bachelor of Arts in economics from Vassar College. His overarching business and management philosophy: Look after the customer and everything else falls into place. 

Christopher Kuthan

Christopher Kuthan is the Head of Worldwide Media & Entertainment and Sports Solutions at Amazon Web Services. In his role, Chris is responsible for working with leading media & entertainment and advertising companies as well as sports organizations to define and build innovative solutions and services across their content production, media supply chain, direct-to-consumer and streaming, broadcast, monetization and ad tech and data science, and artificial intelligence workflows.

Previously, Kuthan held various positions across media, video and data science and machine learning at AWS. Prior to AWS, Chris spent over 15 years in senior engineering, product, marketing and general management positions across start-up and enterprise environments in the media and telecom industries, across Europe, Asia and the United States. Chris has an MBA from the Helsinki University of Economics, Finland, and a MSEE from the Technical University of Vienna, Austria. 

Ken Kanagaraj

Ken Kanagaraj is the Direct-to-Consumer Innovation Lead and a Principal Architect at Amazon Web Services, Proserv. In his role, Kanagaraj is responsible for D2C technical strategy and working with media & entertainment customers and partners on delivery and integration of their solutions on AWS.

Kanagaraj has about 15 years of experience in over-the-top video streaming, content management, monetization and consumer experience workloads with emphasis on solution architecture and systems integration. Prior to AWS, Ken spent time at Cisco and Ernst & Young in technical management, application development and architecture positions in telecom, IPTV and service provider business. 


About Salesforce 

Globally, companies across every industry use Salesforce, the world’s #1 CRM to drive digital transformation. Powered by the Customer 360 and Salesforce Industries, companies are increasing sales, service and marketing agility, operational efficiencies at a faster time to value to strengthen customer and employee experiences. 

Salesforce Industries provides purpose-built industry-specific products with a deep understanding of the needs of that industry. Media Cloud, one of Salesforce Industries’ 12 industry clouds extends the world’s number #1 CRM enables media and entertainment companies to go faster, connecting with customers and consumers in a whole new way.

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