NAB Show Amplified: 5 Minutes with Grass Valley

Amplify editor Emily M. Reigart interviews Chris Merrill about Grass Valley’s plans for the 2022 NAB Show.

Merrill, who serves as director of strategic marketing at Grass Valley, previews some of the new products, technologies, customers and partners highlighted in Grass Valley’s NAB Show booth, and shares some business and technology trends he’s identified within the industry.

The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.

Grass Valley will be in Booth C2107 (Central Hall) during NAB Show.

About Chris Merrill
Chris Merrill is the director of strategic marketing, with responsibility for providing market analysis and informing strategic development across the Grass Valley portfolio. Prior to this role, he held a number of different product management and marketing positions at Grass Valley. In addition to extensive experience in the broadcast industry, Chris has successfully led product launches in the sports display and pro AV markets.

About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world’s major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way. Whether it’s IP-native cameras or state-of-the-art cloud production platforms, we’re at the forefront of groundbreaking live media innovation.