NextGen TV Demo Shows How Journalists Can Use Technology to Fight Misinformation

April 20, 2021

–NAB, Scripps, Fincons Group and News Literacy Project partner on demo to show how newsrooms can use NextGen TV technology to engage viewers with educational, interactive content–

Washington, D.C. — The National Association of Broadcasters (NAB) has partnered with The E.W. Scripps Company, international IT consultancy Fincons Group and educational nonprofit the News Literacy Project to create a first-of-its-kind demonstration of how news companies can embrace the interactive content opportunities of NextGen TV to fight misinformation as the new broadcasting standard continues to roll out across the country.

The demonstration focuses on how local TV newsrooms can utilize NextGen TV – also known as ATSC 3.0 – to create dynamic and interactive content on important topics like news literacy, helping to combat one of the biggest problems facing our democracy – and the media industry – today: misinformation. The 8-minute demo shows real-life examples of how consumers can take an active role in researching credible news sources and testing their own news literacy skills by engaging with interactive content via live programming, thanks to a NextGen TV-compliant application that presents quizzes, polls, tips, a video-on-demand library and additional resources.

The demonstration is part of an NAB Show Premiere session at 12:30 p.m. ET on Wednesday, April 21. Following the demonstration, leaders from the participating companies – experts across technology, journalism and news literacy – will engage in an interactive Q&A and networking session at 1 p.m. to discuss the issue of news literacy, what broadcasters can do to help dispel misinformation and how NextGen TV can be activated within newsrooms to engage viewers in this topic and others.

“The important role broadcasters play in educating and engaging American viewers is more vital than ever as we look at the landscape of misinformation that has permeated our culture,” said Sam Matheny, chief technology officer of NAB. “NAB is proud to partner with Scripps, Fincons and the News Literacy Project on this session, which uses best-in-class technology to showcase real-life uses of NextGen TV capabilities, inspiring newsrooms and media decision makers on how we can collectively move the conversation on news literacy forward while embracing this new broadcasting standard.”

“NextGen TV is a terrific opportunity for companies like Scripps to further our mission to inform, engage and entertain our consumers,” said Scripps President and CEO Adam Symson. “I’m proud of the work Scripps and our partners carried out to innovate with this technology to support our goal to enhance news literacy – critical to the future of our democracy and the news business at large.”

“We’re excited that news literacy is the focus of this demonstration that shows how new technology can be used in innovative ways to educate people to recognize fact from fiction,” said Darragh Worland, vice president of creative services for the News Literacy Project. “We’re grateful to our partners in this demo and hope this takes off as an exciting new way for people to check and interact with the information they’re receiving.”

More information about the session can be found on the NAB Amplify website, where it will be available as video on demand for 90 days.

About NAB Amplify

Designed by the creators of NAB Show, NAB Amplify is the new digital hub for the media and entertainment community. With curated content, trusted insights and new product launches, NAB Amplify is the year-round destination to connect and interact with the global NAB Show community. Learn more at

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

About The E. W. Scripps Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

About Fincons Group

With 2000 employees worldwide and 38 years of experience, Fincons is an award-winning IT business consultancy, providing a broad range of services and solutions in strategy, digital, technology and operations to a diverse range of industries. In the Media sector, the Group has long term and successful relationships with Tier-1 clients, providing solutions and ICT services covering the entire Digital Supply Chain, from Rights Management, Programming and Scheduling, to Advertising Sales and Omnichannel Video Delivery. Fincons has offices in the US (New York, Los Angeles), in the UK (London), Italy (Milan, Rome, Bari, Verona, Catania), Switzerland (Lugano, Bern, Zurich, Küssnacht am Rigi), Germany (Munich) and in France (Paris).

About the News Literacy Project

The News Literacy Project, a nonpartisan national education nonprofit, provides programs and resources for educators and the public to teach, learn and share the abilities needed to be smart, active consumers of news and information and equal and engaged participants in a democracy.