Skip to content
NAB Show
NAB Show New York
Discover
Events
Explore
Create
Connect
Capitalize
Intelligent Content
Learn
2023 NAB Show New York
Demo Days
Video Learning Lab
Community
Sign Up
Sign In
Search
To See More Search Results, Hit Enter...
Immersive Video Amplified: XR, VR, MR, and More
NAB Show
Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)
Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.
Adrian Pennington
NAB Show
“Star Trek” and the Strange New Worlds of Spatial Computing
Adrian Pennington
NAB Show
How XR and AI Can Deliver True Transmedia Storytelling
Adrian Pennington
NAB Show
VR Production Isn’t an Experiment… It’s a Business
Jon Silberg
All the Realities: Extended, Mixed, and Virtual
April 11, 2024
“Star Trek” and the Strange New Worlds of Spatial Computing
Once confined to the realms of Star Trek, the holodeck is edging closer to reality, according to OTOY founder and CEO Jules Urbach.
Adrian Pennington
April 1, 2024
Doors of Perception: How Consumers View the Possibilities for AR/MR
New research reveals that consumers are eager for more advanced augmented and mixed reality experiences (particularly if Apple is involved).
Adrian Pennington
April 7, 2024
Streams and Screens: IMAX Is Delivering Something New
IMAX is in the spotlight at NAB Show 2024 with “SMPTE’s Future of Cinema: The Art and Science of IMAX” panel discussion.
Jon Silberg
April 8, 2024
VR Production Isn’t an Experiment… It’s a Business
At NAB Show, VR Production Workshop instructor Nick Harauz will guide attendees through a two-day on- and off-site hand-on workshop.
Jon Silberg
March 31, 2024
Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)
Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.
Adrian Pennington
March 27, 2024
Court Is in Session: The People vs. AI vs. Creativity
Get ready to witness the trial of the century as AI faces charges for Conspiracy to Conformity in Content Creation.
Amplify Content Team
March 24, 2024
How XR and AI Can Deliver True Transmedia Storytelling
Designer, strategist and worldbuilder Rachel Joy Victor employs “spatial economics” to explore how AI can revolutionize storytelling.
Adrian Pennington
March 14, 2024
Amy Webb’s 2024 Technology Predictions: Yes, They Include a Lab-Made Human-Machine AI-Brain
AI, bio-technology, and a burgeoning ecosystem of interconnected wearable devices are converging, the Future Trends Institute predicts.
Adrian Pennington
March 16, 2024
NAB Show Amplified: How Audio Entertainment Is Evolving, Expanding, Immersing
Jackie Levine, head of Television and Film at Audible shares her thoughts on important trends in audio entertainment.
Amplify Content Team
February 20, 2024
XR, MR, VR, and AR Could Be All a Thing (Again) (Maybe)
When Vision Pro was announced, brands began to experiment with visionOS-native apps. It’s early days, but none appear to revolutionize immersive content.
Adrian Pennington
February 18, 2024
Apple Vision Pro’s Proposition: Live in a Digital World, Not the Real One
Can Apple Vision Pro merge the digital and material worlds, or does it only succeed in putting the conflict into higher resolution?
Adrian Pennington
February 18, 2024
How Apple Makes the “Business Case” for Vision Pro
Despite AR’s lack of sustained success in the enterprise market to date, many new apps for the Apple Vision Pro target business users.
Adrian Pennington
February 7, 2024
The Vision Pro Is One Step Removed From Reality — Is That a Bad Thing?
Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.
Adrian Pennington
January 31, 2024
Watch This: Refik Anadol, “AI Is an Extension of My Mind”
One of contemporary art's most innovative creators, Anadol considers generative AI as his artistic collaborator.
Amplify Content Team
July 11, 2023
“Kagami” Is a Mixed Reality Memento Mori
A mixed-reality theatrical performance by late composer Ryuichi Sakamoto, “Kagami” is described as both “ethereal and material.”
Adrian Pennington
July 11, 2023
“Invisible Worlds:” Inside the Immersive Museum Experience
Designed by Tamschick Media+Space, the “Invisible Worlds” exhibit is housed inside a vast virtual production volume nicknamed “the bowl.”
Jennifer Wolfe
October 6, 2023
Step Inside: The Spectacle of “U2:UV Achtung Baby Live At Sphere”
“In the end, this is about trying to make a connection with our audience,” says U2’s Bono. “it's Las Vegas or bust, baby.”
Emily M. Reigart
October 6, 2023
Elvis Has Definitely Not Left the Building: Marco Brambilla’s AI-Generated “King Size”
A 16K AI-generated immersive artwork for the Sphere in Las Vegas celebrates the “king of rock’n’roll” with suitably exaggerated excess.
Adrian Pennington
October 6, 2023
Something in (Around) the Atmosphere: Refik Anadol’s AI Sculpture “Machine Hallucinations”
Artist Refik Anadol employs machine learning algorithms to create an immersive digital experience projected onto the Las Vegas Sphere.
Adrian Pennington
July 11, 2023
It’ll Be a New (New) Media Experience in the MSG Sphere
The experiential Sphere in Las Vegas boasts an LED display, sound system and 4D tech that requires a completely new approach to filmmaking.
Adrian Pennington
February 4, 2024
What Consumer Technologies Could (Will) Change Media and Entertainment?
What does 2024 have in store for the media and entertainment industry? Lori H. Schwartz and Boaz Ashkenazy have some thoughts.
Emily M. Reigart
June 15, 2023
What Is Apple’s Vision Pro (and, Um, What Are We Doing With It)?
Apple envisions that the next big tech era will be spatial computing, featuring 3D computer graphic overlays on real-world environments.
Adrian Pennington
May 4, 2023
Matthew Ball: What’s It Going to Take to Make XR a Thing?
Tech giants continue to bet on XR devices replacing smartphones as the dominant computing platform, with billions of daily users globally.
Adrian Pennington
April 18, 2023
Virtual Worlds: Adoption of Advanced Technologies Could Change Immersive Storytelling
Immersive Storytelling keynote session at NAB 2023 will explore what’s next for virtual reality, augmented reality and extended reality.
Jennifer Wolfe
May 9, 2023
The Separate Set Ups for XR, MR, and Virtual Production
A new white paper from graphics technology vendor Brainstorm examines the pros and cons of various approaches to virtual production.
Jennifer Wolfe
May 2, 2023
Dreams and (Extended) Realities: The Future of Immersive Media
A panel discussion at NAB Show featuring Jake Zim of SPE and Aaron Grosky of Dreamscape explored the current state of and future for immersive media
Adrian Pennington
March 17, 2023
Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”
FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.
Adrian Pennington
