Immersive Video Amplified: XR, VR, MR, and Beyond

June 6, 2024

What Do You Need for a Successful Video Game Adaptation? (Maybe to Have Actually Played the Game)

Game consultant Tom van der Linden explains how video game adaptations require a deep understanding of the unique experience of gameplay.

Adrian Pennington

May 20, 2024

Madonna’s a Material Girl Living (Performing) in a GenAI World

Madonna's Celebration Tour content director Sasha Kasiuha says generative AI was key to creating visuals for the performances.

Emily M. Reigart

May 15, 2024

Making a Whole New Sphere-ience

Capture Sphere Entertainment SVP Andrew Shulkind discusses the Big Sky ultra-high resolution camera system created for Sphere.

Adrian Pennington

May 14, 2024

Video Game Culture = Youth Culture. Is M&E Ready to Play?

Video games are core to the entertainment habits and buying decisions of younger generations, a panel of experts agreed at the 2024 NAB Show.

Adrian Pennington

May 13, 2024

You Enjoy Myself (in 16K): Delivering the Immersive Audio and Video for Phish’s Sphere Concerts

Phish transforms Sphere into a groundbreaking immersive experience, redefining live entertainment and setting new industry benchmarks.

Jennifer Wolfe

April 22, 2024

Why and How Game Technology Is Changing Our Reality (Realities)

Epic Games is redefining reality with Unreal Engine, transforming industries and challenging our understanding of digital versus physical.

Jennifer Wolfe

April 11, 2024

“Star Trek” and the Strange New Worlds of Spatial Computing

Once confined to the realms of Star Trek, the holodeck is edging closer to reality, according to OTOY founder and CEO Jules Urbach.

Adrian Pennington

April 9, 2024

AR, VR and MR Storytelling: It’s a Whole Different Visual Language

Spatial storytelling has yet to take off, but storytellers like Emmy-winning immersive director Michaela Ternasky Holland are changing that.

Adrian Pennington

April 8, 2024

VR Production Isn’t an Experiment… It’s a Business

At NAB Show, VR Production Workshop instructor Nick Harauz will guide attendees through a two-day on- and off-site hand-on workshop.

Jon Silberg

April 1, 2024

Doors of Perception: How Consumers View the Possibilities for AR/MR

New research reveals that consumers are eager for more advanced augmented and mixed reality experiences (particularly if Apple is involved).

Adrian Pennington

March 13, 2024

Productions Need to Prep for a Volumetric Future, Says Lucas Wilson

Supersphere’s Lucas Wilson says video content is transitioning from 2D experiences on flat screens to immersive spatial experiences.

Adrian Pennington

April 11, 2024

“Star Trek” and the Strange New Worlds of Spatial Computing

Once confined to the realms of Star Trek, the holodeck is edging closer to reality, according to OTOY founder and CEO Jules Urbach.

Adrian Pennington

April 1, 2024

Doors of Perception: How Consumers View the Possibilities for AR/MR

New research reveals that consumers are eager for more advanced augmented and mixed reality experiences (particularly if Apple is involved).

Adrian Pennington

April 7, 2024

Streams and Screens: IMAX Is Delivering Something New

IMAX is in the spotlight at NAB Show 2024 with “SMPTE’s Future of Cinema: The Art and Science of IMAX” panel discussion.

Jon Silberg

April 8, 2024

VR Production Isn’t an Experiment… It’s a Business

At NAB Show, VR Production Workshop instructor Nick Harauz will guide attendees through a two-day on- and off-site hand-on workshop.

Jon Silberg

March 31, 2024

Why the Next Business Model for Hollywood May Be Web3, Blockchain and the Metaverse (Again)

Two-time Emmy Award winner and fintech advisor Seth Shapiro wants Media & Entertainment to reconsider Web3, blockchain and the metaverse.

Adrian Pennington

March 27, 2024

Court Is in Session: The People vs. AI vs. Creativity

Get ready to witness the trial of the century as AI faces charges for Conspiracy to Conformity in Content Creation.

Amplify Content Team

March 24, 2024

How XR and AI Can Deliver True Transmedia Storytelling

Designer, strategist and worldbuilder Rachel Joy Victor employs “spatial economics” to explore how AI can revolutionize storytelling.

Adrian Pennington

March 14, 2024

Amy Webb’s 2024 Technology Predictions: Yes, They Include a Lab-Made Human-Machine AI-Brain

AI, bio-technology, and a burgeoning ecosystem of interconnected wearable devices are converging, the Future Trends Institute predicts.

Adrian Pennington

March 16, 2024

Audible’s Jackie Levine: How Audio Entertainment Is Evolving, Expanding and Immersing

Jackie Levine, head of Television and Film at Audible, analyzes the recent “explosion” of audio in the entertainment world.

Amplify Content Team

February 20, 2024

XR, MR, VR, and AR Could Be All a Thing (Again) (Maybe)

When Vision Pro was announced, brands began to experiment with visionOS-native apps. It’s early days, but none appear to revolutionize immersive content.

Adrian Pennington

February 18, 2024

Apple Vision Pro’s Proposition: Live in a Digital World, Not the Real One

Can Apple Vision Pro merge the digital and material worlds, or does it only succeed in putting the conflict into higher resolution?

Adrian Pennington

February 18, 2024

How Apple Makes the “Business Case” for Vision Pro

Despite AR’s lack of sustained success in the enterprise market to date, many new apps for the Apple Vision Pro target business users.

Adrian Pennington

February 7, 2024

The Vision Pro Is One Step Removed From Reality — Is That a Bad Thing?

Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.

Adrian Pennington

January 31, 2024

Watch This: Refik Anadol, “AI Is an Extension of My Mind”

One of contemporary art's most innovative creators, Anadol considers generative AI as his artistic collaborator.

Amplify Content Team

July 11, 2023

“Kagami” Is a Mixed Reality Memento Mori

A mixed-reality theatrical performance by late composer Ryuichi Sakamoto, “Kagami” is described as both “ethereal and material.”

Adrian Pennington

July 11, 2023

“Invisible Worlds:” Inside the Immersive Museum Experience

Designed by Tamschick Media+Space, the “Invisible Worlds” exhibit is housed inside a vast virtual production volume nicknamed “the bowl.”

Jennifer Wolfe

October 6, 2023

Step Inside: The Spectacle of “U2:UV Achtung Baby Live At Sphere”

“In the end, this is about trying to make a connection with our audience,” says U2’s Bono. “it's Las Vegas or bust, baby.”

Emily M. Reigart

October 6, 2023

Elvis Has Definitely Not Left the Building: Marco Brambilla’s AI-Generated “King Size”

A 16K AI-generated immersive artwork for the Sphere in Las Vegas celebrates the “king of rock’n’roll” with suitably exaggerated excess.

Adrian Pennington

October 6, 2023

Something in (Around) the Atmosphere: Refik Anadol’s AI Sculpture “Machine Hallucinations”

Artist Refik Anadol employs machine learning algorithms to create an immersive digital experience projected onto the Las Vegas Sphere.

Adrian Pennington

July 11, 2023

It’ll Be a New (New) Media Experience in the MSG Sphere

The experiential Sphere in Las Vegas boasts an LED display, sound system and 4D tech that requires a completely new approach to filmmaking.

Adrian Pennington

February 4, 2024

What Consumer Technologies Could (Will) Change Media and Entertainment?

What does 2024 have in store for the media and entertainment industry? Lori H. Schwartz and Boaz Ashkenazy have some thoughts.

Emily M. Reigart

June 15, 2023

What Is Apple’s Vision Pro (and, Um, What Are We Doing With It)?

Apple envisions that the next big tech era will be spatial computing, featuring 3D computer graphic overlays on real-world environments.

Adrian Pennington

May 4, 2023

Matthew Ball: What’s It Going to Take to Make XR a Thing?

Tech giants continue to bet on XR devices replacing smartphones as the dominant computing platform, with billions of daily users globally.

Adrian Pennington

April 18, 2023

Virtual Worlds: Adoption of Advanced Technologies Could Change Immersive Storytelling

Immersive Storytelling keynote session at NAB 2023 will explore what’s next for virtual reality, augmented reality and extended reality.

Jennifer Wolfe

May 9, 2023

The Separate Set Ups for XR, MR, and Virtual Production

A new white paper from graphics technology vendor Brainstorm examines the pros and cons of various approaches to virtual production.

Jennifer Wolfe

May 2, 2023

Dreams and (Extended) Realities: The Future of Immersive Media

A panel discussion at NAB Show featuring Jake Zim of SPE and Aaron Grosky of Dreamscape explored the current state of and future for immersive media

Adrian Pennington

March 17, 2023

Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”

FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.

Adrian Pennington