Ahead of Earth Day 2021 later this month, Sky News launches on April 7 the first daily prime time news show dedicated to climate change. Sky has also announced the launch of its Sky Zero Footprint Fund to help individuals, businesses and organizations play their part to reduce their carbon emissions.
Hosted by Sky News presenter Anna Jones, The Daily Climate Show will showcase the work of Sky News correspondents as they investigate how global warming is changing our landscape and changing how we all live our lives. It will also highlight solutions to the crisis and show viewers small changes they can make that will make a big difference.
John Ryley, Head of Sky News said: “There has never been a more urgent need to report accurately on the climate crisis and to bring this story to new audiences. In this critical year for action ahead of COP26, The Daily Climate Show from Sky News will feature forensic data journalism, expert analysis and eye-witness reporting and look at the solutions to climate change.”
COP26 President Alok Sharma said: “As we prepare for COP26 in Glasgow I’m delighted to see how Sky, a Principal Partner and Media Partner for COP26, is informing and engaging its viewers about the climate crisis, and the need for urgent action, through the Daily Climate Show. Businesses, including media organizations, have a key part to play on the road to Glasgow and in helping us all build back greener.”
The 15-minute program will run on the Sky News website and app, on YouTube and Twitter and is broadcast at 6.30pm and 9.30pm Monday to Friday. A weekly digital edition will be published across all of Sky News’ social platforms, including Snapchat, Facebook and Instagram.
A companion podcast “Climatecast” will go into more depth on issues covered in the week and a “digital dashboard” will give Sky News viewers and consumers a live real time minute to minute view of how power is being generated and used, and how close the planet is from reaching a potentially catastrophic temperature increase.
Sky News is a founding member of the albert News Consortium which provides a platform to share sustainable production practice among news organisations, including learnings from Sky’s overall ambition to be net zero carbon by 2030.
Sky Zero Footprint Fund Supports Brands Committed to Change
With the climate crisis impacting our planet, it’s critical that individuals, businesses and organisations play their part to reduce their carbon emissions.
Over the last 15 years, Sky has “believed in better” by committing to reducing its impact on the environment and is now using its experience to inspire others to do the same with the launch of the Sky Zero Footprint Fund.
Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the new £2 million initiative will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future. Open to media agencies, creative agencies and brands, the fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the power of TV and advertising.
The winning ideas will be selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity, and sustainability. The judging panel will evaluate entries based on their commitment to a carbon zero future — whether this means showcasing how their business operates in a sustainable way; how their products are built to help reduce their carbon footprint, or how they are inspiring and normalizing positive behavioral change amongst their customers to protect the environment.
Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer at Sky, said, “We want to use our knowledge and passion to help others make a difference. The Sky Zero Footprint Fund builds on our track record and commitment to reducing our impact on the environment.
“At Sky we have pledged to be net zero carbon by 2030, but we understand that we’re all in this together and as a media industry, we have a duty to use our voice to drive tangible change. We’re delighted to announce this new initiative to realise the combined benefits for our planet when we work together.”
Tim Pearson, Managing Director of Sky Media, commented, “Using the power of TV we truly believe we can help transform attitudes and inspire real change. The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment. We believe there is no better way to demonstrate this than through the scale, reach and storytelling capability of TV/Video advertising.”
Applications will be open from April 6 until May 14. From all entries, 10 brands will move forward to a live/virtual pitch with the judges. From this process, the five most creative and impactful ideas will go-on to share the £2 million pot of media value.
Each business is guaranteed at least £250,000 with the best and strongest execution securing £1 million for its campaign. The five winners will be announced in June with the £1m winner judged and selected in October. All winning ads must be produced in line with the Advertising Association’s AdGreen standards and brands will be supported through the process.
To get all the details and find out how to apply for the Sky Zero Footprint Fund, click here.
