TL;DR
- From crafting compelling narratives to refining and optimizing every word, AI has taken center stage in the content production process.
- Content marketers, creators, bloggers and social media managers can use a myriad of AI tools to write script tailored to resonate with a target audience
- Generally speaking, the more detailed the prompt, the better the output. But While AI tools can be incredibly powerful for generating content quickly, they should not replace human creativity entirely
READ MORE: 10 Best AI Tools for Video Editing & Production (Sprout Video)
In marketing and creator content, a growing trend involves using AI for text generation. Whether you’re looking to brainstorm ideas for your new promo video or want a detailed script for your demo video, you can jumpstart the process with an automated scripting tool.
AI writing tools are only as good as your prompt. For this reason, many AI writing tools offer templates and the ability to enhance your prompts. The best practice is to iterate with the tool, asking it to refine and change the results until you achieve your desired outcome.
“The first attempt probably won’t be good,” advises reviewer Conner Carey at SproutVideo. “But if you instruct the AI to rewrite the script with specific additional parameters, the output improves exponentially, producing a decent script to expand manually.
There’s more from SproutVideo about how to easily write a video script.
Some AI writing tools are built for marketing, storytelling, or both. When choosing an AI tool, review which AI model the tool employs. Some tools use older versions of OpenAI’s ChatGPT or a proprietary AI model.
For businesses and creators needing to create a constant flow of engaging content there are a number of AI powered tools available to speed and polish text. Here are some of those.
ChatGPT is the most famous of the bunch. The chatbot helped generative AI enter the mainstream since launch in November 2022 and has continued to grow in popularity.
Creators work with ChatGPT to support writing scripts or getting past the writer’s block for content, supplementing the work of scriptwriters.
For example, ask it to give you five ideas for an explainer-style video, copy and paste an existing script outline or even a blog article, and ask it to generate a polished script.
Social-media marketing strategist Laura Bitoiu recommends ChatGPT as the number one tool for beginners in AI because of its ease. “There are basically endless options,” she told Business Insider. “I’ve been using it to brainstorm content ideas, write sales pages and copy, and create new digital products.”
Bard is the Google-developed chatbot. It can generate text, translate languages, and write content, among other uses. When a user enters a prompt into Bard, the chatbot forms a response based on information in its database or another source, like Google’s other services.
As with ChatGPT, creators and industry insiders have found various use cases for Bard, from support with idea generation to light editing to writing short text.
Social media consultant Matt Navarra told Business Insider he found Bard useful in generating alternative text and descriptions for images he uses in his newsletter and other types of content.
READ MORE: 13 innovative AI tools that are changing content creators’ work processes, from ideation to production to editing (Business Insider)
Unlike ChatGPT, the Vidyard AI script generator is specifically designed for sales videos. Marketers might then use a tool like Vidyard Video Messages to record a script.
Jasper is “a significant step above the competition,” rates Carey, and not (only) because of its AI. “Jasper allows you to save information about your company, brand, products, campaigns, and more. When generating copy, Jasper includes specific details based on the context of the prompt.”
It has a prompt enhancer that does the work of generating a more detailed prompt based on your input. Jasper also includes a template specifically for script writing.
Jasper also utilizes a number of large language models including OpenAI’s ChatGPT, Anthropic, and Google. “This allows the platform to generate the most accurate and dynamic content across subjects,” Carey explains.
WriteSonic is considered by Carey to be a less expensive alternative to Jasper. It offers multiple script-writing AI generation tools, including TikTok scripts and video outlines. But it lacks Jasper’s branded customization and doesn’t employ AI models beyond ChatGPT, he says.
AIContenfy uses natural language processing (NLP) algorithms and ML models to generate content that is customized to a business’s needs. The tool can create various types of content, including articles and blog posts. Users can specify their desired tone, style, and target audience, and the tool will generate content that matches these criteria. AIContenfy says it can help businesses improve their search engine optimization (SEO) efforts and help generate content at scale.
Grammarly is an AI-powered writing assistant that checks for more than 400 types of errors in your writing, including grammar, spelling, punctuation, and sentence structure. Available as a browser extension or desktop app, Grammarly integrates with popular word processors like Google Docs and Outlook. It can also review your social media posts, emails, messages, and comments in real-time to ensure that your writing is “flawless and professional.”
Yoast SEO is a WordPress plugin that helps content creators ensure that their content is optimized for search engines. One of its most powerful features is the ability to create and analyze your XML sitemap automatically. This helps search engines like Google to better understand the structure of your website, making it easier for them to crawl and rank your content accordingly.
Wordsmith uses natural language generation (NLG) to produce “human-like writing.” One of its most significant benefits is its ability to produce localized content. This allows companies to create consistent, targeted communications with global customers in multiple languages.
Acrolinx provides guidance and recommendations to authors and content creators to ensure that their writings are in tune with company guidelines and writing style. For example, it highlights faulty grammar, repetitive text, or overused corporate jargon.
The verdict: Not (Yet) the Finished Article
While AI tools have come a long way in producing coherent content, they may still lack the creativity and finesse of human writers.
“One of the primary concerns when using AI tools for content creation is the quality of the output,” says the team at AIContentfy. “While some AI tools can produce well-written and coherent content, others may fall short in generating human-like language.”
They advise: “adding your personal touch and editing for clarity and coherence will ensure the content meets your quality standards.” When using AI content generation tools, crafting clear and precise prompts is key. Specific prompts yield more accurate and relevant results.
But don’t be afraid to experiment with various prompts and settings within the AI tool. “Test different tones, writing styles, or word limits to see what works best for your content goals.”
As it stands, reliance on AI for the entire text process isn’t feasible. It is wiser to use these tools as complementary to support your creative process.
“Use it to generate ideas, brainstorm topics, or draft initial content, and then add your unique perspective and insights to make the content more engaging and authentic.”
