Presented by ENCO
They say the best part about standards is that there are many; the same can be said about captioning standards worldwide. However, the captioning standard you are using is less important than the content is captioned in the first place.
Captioning is the key to making your content as accessible as possible to as large an audience as possible. Captioning is no longer just for those who are deaf or hard of hearing, but can also help those who may be less fluent in the language spoken. Another reason to caption is to make your content more searchable across various platforms, search engines, content management systems and more — whether the content is live or on-demand television, radio, a podcast, etc.
Captioning is the “third rail” of content beyond video and audio and needs consideration; it is just as essential, just in different ways. ENCO’s enCaption is here to help!
Once you caption everything, you open up a world of possibilities for your content. For example, products such as ENCO’s enTranslate does live translation of up to 30 different languages — in real time. Just imagine how live universal translations can make your programming relevant to a greater audience.
ENCO’s enCaption and enTranslate products also save text transcripts of captioned or translated content, giving content creators, publishers and consumers keyword-searchable access to find nuggets of information buried deep in a program or interview. Only when you caption can all this potential be unlocked.
The importance of captioning for everyone continues when you think of a video viewed on screens in noisy places or where multiple programs are being shown at once (gyms, bars, or restaurants). Or consider the opposite — someone viewing a video in a quiet place such as a library. If someone is without earphones, all they may get is video — thus captions add more value to your content
Captions for Radio
Additionally, there is the exciting world of bringing captions to radio content. Millions of people worldwide cannot enjoy radio programming because they are deaf. If you start live captioning your spoken word content to your website or station smartphone app, suddenly more people can join your programs and even take part by texting their questions during live interviews. Radio is no longer just about audio.
ENCO’s AI-based speech platform also supports customization with the ability to add custom word libraries for uniquely spelled names and jargon. Plus, you can ingest entire scripts, rundowns, programs and agendas to “train” it to better prepare for unusual words — all to improve accuracy. You can even use the engine to create caption files from pre-recorded material — think what adding captions to your entire back catalog can do for access!
See enCaption, ENCO’s automated live captioning solution first hand by scheduling a demo at www.enco.com/encaption. You can see ENCO’s full product line of award-winning captioning, translation, automation, and playout software to see how we can help increase your flexibility and productivity, today!
