TAG Video Systems has launched their Realtime Media Platform, an open-source model that monitors, aggregates, manages and utilizes data-driven viewer analytics.
The new platform aims to provide open-source tools needed to extract accurate data-driven information and use it to improve both quality of service and quality of experience for TAG’s customers.
“The Realtime Media Platform will give them the insights they need to achieve better performance, streamlined workloads and help them hit the sweet spot of true customer satisfaction,” said Kevin Joyce, Zer0 Friction Officer at TAG during a virtual press briefing.
Comprised of multiple levels, the core of the Realtime Media Platform is TAG’s MCM (Multi-Channel Monitoring), a software-based IP end-to-end monitoring, deep probing, logging, and visualization solution.
The MCM monitors every type of signal from live production through OTT delivery and supports hundreds of sources including all the latest formats and transport methods such as JPEG XS, NDI 5, Dolby ATMOS, SRT and AWS CDI.
Now with TAG’s MCS (Media Control System), that raw data can be aggregated and correlated using the cloud and machine learning to leverage TAG data and metrics to create actions.
TAG claim that for the first time, media companies will be able to measure Internet networks and CDN performance across all of their signals and know where to shift workloads for optimum performance. Realtime CDN and network metrics will also help them steer around outages and congestion.
“Until now,” Joyce added, “A lot of meaningful, insightful and actionable data was left in dusty log files that never saw the light of day. The Realtime Media Platform, with the MCS, provides users with the deep insight into quality, metrics and issues that will enable them to turn that data into a positive consumer experience with better curation, programming and improved integrity resulting in improved promotion, increased consumption and more customers with heightened loyalty.”