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What the 8K OTT Tests at the Olympics Signal to Broadcasters
Organized by OBS and Intel, this test will aim to show how live 8K signals can be compressed using VVC/ H.266 and sent with minimal latency over the internet.
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The 2024 Product of the Year Award Winners Exhibiting at NAB Show New York
The 2024 NAB Show New York will feature more than 275 exhibitors, and notably, three dozen of those companies were recipients of Product of the Year awards at this year’s spring NAB Show.
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Creator Content Is Powering a New Olympics Experience
NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games.
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Evan Shapiro: Why Creator-Led Content Is the Future of M&E
Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro.
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Could GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)
A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.
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AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans
At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.
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AI at the 2024 Paris Games: Transforming the Olympics Broadcast
Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.
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Good AI Is Ethical AI: Everyone in M&E Needs to Experiment (Everyone!)
“It’s actually really important for all of us as a community to use the half-baked technology and participate in its development.”
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Good AI Is Ethical AI: The Media & Entertainment Industry Has to Check Itself
“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.
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Can Human Creativity Seed AI Without Really Bad Consequences?
Peter Csathy examines the concept of content, introduced by will.i.am, serving as a creative seed in a generative AI world.
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From Pitch to Post-production: BBC Sport’s Remote Workflow for the Euros
Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.
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How an SA 5G Network Is Connecting the Paris Olympics Broadcasts
Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.